9 Best White-Label Web Hosting Services (Feb. 2024)

White-label hosting holds immense promise for all types of businesses. It’s like a magic door that lets you dive into the web hosting universe without needing an IT department or a tech wizard by your side.

You can capitalize on the burgeoning demand for web hosting by creating a unique brand and making it all your own. That’s not the best part, as you can tap into the vast world of web hosting, meet new clients, and expand your horizons without doing the heavy lifting.

If it sounds too good to be true, I assure you that it’s not. We sifted through a trove of hosting providers and came up with a curated list of the best white-label web hosting services money can buy.

When looking for a reliable, scalable, and affordable reseller hosting provider, you’ll have a hard time finding a better option than InMotion Hosting. The in-house team of experts takes care of everything on the backend, including server management, hardware and software upgrades, and load balancing.

You get a free dedicated IP address, high-performance NVMe SSD, a Softaculous app installer, free SSL, WHMCS billing software, and unlimited email with each reseller plan. You also receive a free Enom license to manage your domains, while cPanel licenses are included to make managing your reseller business a breeze. In addition, you can make more money by selling hundreds of top-level domains.

InMotion Hosting also includes quite a few security and marketing tools, from malware and DDoS protection to a website builder and free advertising credits. The host offers four plans, each with an industry-best, 90-day money-back guarantee, valid for six-month and longer plans.

Known for its performance-centric approach, A2 Hosting offers two tiers of reseller hosting: the standard SSD version and the Turbo NVMe-powered version. For no extra cost, you get site migration, an Enom domain reseller account, either Blesta or WHMCS as your client billing and management system, an SSL certificate, and custom nameservers.

The host also offers a wide array of features to keep everything running smoothly, including cloud backup powered by JetBackup, reinforced DDoS protection, LiteSpeed cache plugins, deluxe WordPress Toolkit features, and analytics. Suffice it to say, A2 Hosting’s reseller offerings pack quite a punch.

You can rely on the company’s excellent 24/7/365 Guru Crew support staff to step in and help your customers if they encounter any issues. In case you want to purchase white-label web hosting for personal use and have a separate cPanel account for each of your sites, A2 Hosting can make it happen.

No matter what type of business you have, HostGator can provide high-quality reseller hosting services with enticing price-to-performance deals. The web host offers three reseller plans, starting with 60GB of disk space and ten times the bandwidth. HostGator includes WHMCS and SSL with every reseller hosting plan, and you can easily scale should the need arise.

When it comes to reseller-oriented features, you get unlimited domains, subdomains, email accounts, MySQL databases, and FTP accounts, with a 99.9% uptime guarantee and a 30-day money-back guarantee. WHM and the latest cPanel with site statistics and instant installs are available for management purposes. The tools are supported by various dev-friendly options for those with technical know-how.

It’s important to note that your customers can access HostGator’s premium support via live chat or phone, which should take some burden off your shoulders. Plus, you receive a ResellerClub domain registration account (Enom is included as well) where you can register and manage domains for your clients

SiteGround offers white-label web hosting on its GoGeek and Cloud plans and bundles plenty of features at some of the lowest prices in the business. The host allows you to host an unlimited number of websites and provides a free private DNS to choose a custom domain name for your nameservers. Then, you can select between multiple datacenter locations for visitors from the US, Europe, and Asia-Pacific regions.

Each of its plans offers numerous freebies, including your choice of CMS install (WordPress, Joomla!, Drupal, etc.), Weebly site builder, email accounts, CDN, SSL certificate, and SSH and SFTP access. Essentials include unlimited MySQL DB, sub and parked domains, automated daily backups (with the possibility of an on-demand backup), and a slew of security solutions that provide peace of mind regarding cyber threats.

To round it all off, SiteGround provides a customized server setup, thanks to a specifically developed platform based on Linux containers, customized CentOS, and a mixture of Apache and NGINX web server technologies. Coupled with an in-house caching service called SuperCacher that maximizes loading speeds, server performance won’t be an issue.

One aspect that makes InterServer worthy of your consideration is the fact you can create cPanel accounts for each of your clients to improve security and performance. Initial server resources are fairly generous, with 80GB of disk space and 500GB of monthly bandwidth across all resold accounts, and you can select from four additional packages if you need more.

Each reseller account enjoys all features of the company’s standard web hosting, which means your users receive unlimited email and domains, one-click scripts for 440-plus apps, SitePad website builder, and Intershield protection — an in-house developed security solution that does a bit of everything to stop attacks in their tracks.

InterServer also has a set of proprietary caching mechanisms that work at the raid, hardware, software, and packet level. In conjunction with Cloudflare, these ensure speed is optimal at all times. There are no setup fees whatsoever, and each user receives a DirectAdmin login.

For those who need a turnkey storefront, GoDaddy will delight with its Basic and Pro Reseller plans as they provide the building blocks for a successful business. A shopping cart and credit card processing are part of the hosting package, eliminating the need for additional products, such as a merchant account, to process sales as you can employ the company’s own.

GoDaddy offers no shortage of ways to customize your eCommerce store. WordPress users can access the hosting provider’s WordPress APIs directly or go with its WordPress plugin. You can opt-in to sell a variety of GoDaddy products and services, while the host supplies you with detailed sales and commission reports to help you expand your service offerings and drive more revenue.

You have access to a dedicated team that can support your customers 24/7 by phone or email. As a bonus, the host offers a handy video tutorial on how to get started with the GoDaddy Reseller Program. This is a full-service deal, so note that third-party billing management software such as WHMCS is not compatible.

AccuWebHosting offers Windows, Linux, and Windows VPS reseller plans, each with multiple pricing tiers and varying resources. Whatever version you choose, you get a finely balanced mix of performance and affordability that will check even the most demanding boxes.

The Linux variant features a CloudLinux operating system with LiteSpeed Web Server and cPanel or WHM access. You get unlimited email and FTP accounts, subdomains, and databases, as well as a free setup and SSL certificates. Windows reseller hosting service does much of the same, together with comprehensive ASP.NET support and a Plesk panel. Web, mail, and database servers are separated from each other, guaranteeing optimal performance.

As for the self-managed VPS offering, you get optional SolidCP as your control panel, 1Gbps port connectivity, and Hyper-V virtualization technology. Full root access is included, as is the choice of Windows server OS for you and your clients (you have 2019, 2016, and 2012 versions to choose from).

Unlike others on this list, Hostwinds offers only one white-label web hosting plan. Its proposition is fairly straightforward: You receive a basic shared hosting account on an unbranded server, which means you get cPanel access to manage your domain and emails, unlimited bandwidth and disk space, and one domain.

The web host’s expert team sets everything up for you, including installing WHMCS and the Hostwinds Reseller Module so you can sell any of the provider’s products. You can also include your products and services in WHMCS for resale, though you’ll have to add your payment processing information.

Among the notable perks of joining the Hostwinds reseller team is receiving round-the-clock assistance throughout the year from its dedicated support team. While website development assistance isn’t part of the deal, any potential issue regarding your site or account can be resolved through live chat and a support ticketing system.

ResellerClub may be the first stop for many entrepreneurs on their reseller hosting journey, and it’s easy to see why. The company offers customers a full suite of cloud server products that they can rebrand or completely white label, depending on their preferences. To get you started on the right foot, there is a comprehensive account startup guide that covers almost every detail of reseller hosting.

Its feature-rich Windows or Linux hosting plans have four configurations and come with unlimited websites and email, a free WHM/cPanel and Softaculous installer, a pre-integrated Cloudflare CDN and network security, and a no-cost SSL certificate. Though, you’ll pay a bit more to get WHMCS support on Linux.

ResellerClub has an excellent Reseller Program through which you can earn more money by selling domain name registrations, email accounts, SSL certificates, and backup services. The program is worth considering because it is part of one of the largest domain reseller programs in the industry, with more than 350 extensions available.

Commonly referred to as reseller hosting, white-label web hosting is a type of business collaboration in which a smaller web hosting company or reseller partners with a larger web hosting provider to resell its products. This is similar to purchasing generic products from a well-known manufacturer and rebranding them as your own.

In practical terms, the smaller hosting company seeks to offer web hosting services to its clients but may lack the resources, including the requisite server infrastructure or datacenters. To bridge the gap, they engage in a white-label agreement with the larger hosting provider to meet those needs, essentially manufacturing the hosting service.

Here is where the white-label reseller concept comes into play. The smaller company can customize the host’s services with its own branding, including logos and branding. In the eyes of the end customers, it seems as if the smaller hosting company is responsible for the entire hosting operation, which builds trust and loyalty.

Through this arrangement, the reseller can offer hosting services without the burden of significant capital investment or managing complex server infrastructure. That makes reseller hosting a particularly enticing proposition for those who want to start their own web hosting business.

Generally speaking, reseller hosting can be profitable, but it depends on how you approach it. The market is competitive, so your pricing strategy and service quality will likely make the difference.

The idea of white-label web hosting is to charge your customers a higher price than what you paid to purchase the reseller plan. Setting too low a price might bring in more customers but could also lead to lower profits, whereas setting the price too high might stand in the way of establishing yourself in the market. It is important to find the proper balance between these two extremes.

Customers expect a certain level of quality from the hosting services you provide. Pay close attention to the quality of the parent hosting provider’s services, including reliability, speed, and uptime. Otherwise, it could result in customer discontent and churn.

The business model you choose could be another way to stand out in a crowd of similar businesses and increase your bottom line. Ideally, you want to find a niche or differentiate yourself from competitors by offering specialized hosting services designed for a particular market segment (e.g. managed WordPress hosting).

Your reseller hosting starts and ends with a reputable web hosting provider, so your first step should be thorough research and selecting a provider that provides a reliable infrastructure with at least 99.9% uptime. Anything less could mean trouble, frustration, and customers who will walk away.

From there, look for:

• White label branding
• Easy-to-use control panel
• Site builder and CMS support:
• WHMCS, cPanel, WHM, or Enom licenses
• Security features such as SSL certificates, firewalls, and regular backups
• 24/7/365 support

Those are some of the main features to keep an eye on, but certainly not the only ones. Starting a reseller hosting business is a significant undertaking, so it’s vital to invest time in research and planning to find a partner that will deliver the performance, scalability, and support you need.

Three general hosting options available are Shared, Dedicated, and Virtual Private Servers (VPS). These cater to websites of varying sizes, usually determined by their monthly visitor count.

Shared Hosting

Shared hosting is the most common choice for small businesses, individuals, and even some popular blogs. It involves multiple websites sharing resources on a single server, which keeps costs low. Shared hosting accommodates websites running platforms such as WordPress and Joomla, making setup straightforward.

Typically, it can handle up to 30,000 visitors per month, making it suitable for most websites. If you’re just starting with hosting, shared hosting is an attractive option due to its affordability and performance.

Dedicated Hosting

Dedicated hosting entails a single, dedicated server that exclusively hosts one client. This configuration ensures optimal website performance, making it ideal for websites that demand fast page load times and a dedicated IP, and can handle high traffic, such as more than 100,000 visitors per month.

While this particular hosting solution can be costly, the investment is justified for websites with specific performance requirements.

VPS Hosting (Cloud)

Short for virtual private server, VPS provides access to a substantial pool of computing resources, allowing users to reserve and pay for the amount they require.

Think of it as having access to a computer with numerous processors, extensive RAM, and limitless storage, with the flexibility to choose the server resources you need based on your requirements. VPS hosting offers a tailored approach to hosting, with a price that corresponds to your resource selection.

The answer is a resounding “Yes” if you want to expand your business and offer a broad range of services while adding another revenue stream. Having an all-inclusive service means you can charge more as you take care of every aspect of your customer’s website. This also ensures that you can develop more meaningful and long-term relationships, which can boost customer retention.

Pro tip: Reseller hosting is also a good business proposition for solo web developers or agencies that want to introduce new ways to serve their users. The possibility of having separate control panel accounts means everything stays in the house and allows clients to get everything they need in one place.

As long as the internet is alive and kicking, there will always be a high demand for website hosting. Reseller hosting presents an exciting opportunity for entrepreneurs and web professionals who don’t want to worry (or simply just don’t care) about the complexities of server management.

With white-label web hosting, you don’t have to deal with the costly and trying aspects of hosting but can still offer a valuable (and profitable, mind you) service to customers.

A few customers may be enough to cover the costs of white-label hosting and generate a profit. So, as you cast off on your reseller hosting journey, remember to choose a reliable provider that offers ease of use and exceptional customer support. With firm commitment and a well-thought-out business strategy, your reseller hosting business (white label or not) can thrive in the ever-evolving digital landscape.