About Us

About Us


We eat, breathe, and sleep all things web. As full-time programmers and tech managers at a leading web development firm, we get paid the big bucks to know our stuff.

About Us


There’s too much bad advice on the web. There just is. So we figured, why not spend our time providing great advice, guides, and reviews that people can actually trust? Voila!

About Us


Building and launching sites isn’t just a hobby — it’s our way of life. No team is more detail-orientatedoriented than ours, as we go the extra step every day to be experts at what we do.

Our Hosting Experts

Boasting a combined 54 years of hosting experience, our experts have built and launched everything from vertical-leading sites with millions of visits to small-scale personal projects. We collectively spend more than $48,000 annually on hosting services and personally operate numerous hosting accounts. For the ins and outs of hosting, look no further than HostingAdvice.

Christina Lewis leverages her background in mass communications, technology, and web design to make the hosting industry accessible to all readers. As a frontend web developer with a master's degree in web design from the University of Florida, she values succinct, actionable content that gives value to novice techies and field experts. When she's not crafting evergreen content for HostingAdvice.com, she's designing and building websites to stay up to date with development best practices.

Lynn Cadet is a Staff Writer at HostingAdvice with a bachelor's degree from the University of Florida and years of experience in technical writing. She loves to follow emerging trends in the tech sector and aims to keep her audience informed of the latest developments in software, hosting, and IT infrastructure. Lynn is adept at relaying key insights from leaders in the industry and making technologically complex topics accessible to her readers.

Alexandra Anderson’s interest in website administration was sparked in her teens, priming her for a fast-paced career in managing, building, and contributing to online brands, including HostingAdvice, Forbes, and the blogs of prominent hosting providers. She brings firsthand experience reviewing web hosts, perfecting website design, optimizing content, and walking site owners through the steps that add up to a successful online presence. With a master's degree in information technology from Virginia Tech, she combines her extensive writing experience and technical understanding to unpack some of the most complex topics that daunt novice website owners, as well as the subjects that excite veteran technologists within the HostingAdvice readership.

Ryan Frankel has been a professional in the tech industry for more than 20 years and has been developing websites for more than 25. With a master's degree in electrical and computer engineering from the University of Florida, he has a fundamental understanding of hardware systems and the software that runs them. Ryan now sits as the CTO of Digital Brands Inc. and manages all of the server infrastructure of their websites, as well as their development team. In addition, Ryan has a passion for guitars, good coffee, and puppies.

Jon McDonald brings more than 15 years of writing and editing experience to the HostingAdvice audience. He holds a bachelor's degree in journalism from Santa Fe college and his articles have appeared in New York Times publications and numerous online media outlets. Jon likes to keep individuals and entrepreneurs informed on the data trends impacting their industries while keeping complex topics easy to understand. He enjoys covering industry segments, including cloud hosting, digital security, and mobile platforms, among many others, and he is always looking to share new technologies with readers.

Levi Horowitz has been a professional in the web marketing industry for more than a decade. With extensive web marketing expertise — from SEO and traffic analysis to web and mobile development and design — Levi is an IT Jack of all trades. He enjoys dishing out tips for gaining a competitive edge in any online marketplace.

PJ Fancher is a professional web developer with more than 20 years of experience. His background began with writing small web applications using Perl, PHP, and MySQL in 1998. He has well-rounded experience with all aspects of web development, from server and database configuration to scripting, styling, design, and SEO. Today he brings his passion for web development to the team at Digital Brands Inc., helping to develop unique, high-quality, highly-optimized websites. He is ready to share his extensive knowledge and experience with the world of web hosting.

Roberto Sanchez got his start with web hosting when he was still in high school, with a Perl script to conjugate verbs on a shared host. Roberto has been involved with web development ever since, experimenting with many web languages and hosting types. Roberto is on the web development team at Digital Brands Inc., where he applies his knowledge of PHP and WordPress to improve performance for the firm's various web properties. Roberto also leverages NodeJS to develop exciting products at Digital Brands Inc. and is eager to share his experience with HostingAdvice.com users.

Toby Sembower built and hosted his first website in 1998, when the Internet was often annoyingly referred to as "the information super-highway." Toby is the first to admit that site was plain terrible. Nonetheless, it piqued his interest in the web, and he would go on to build, own, and operate (and host externally) sites totaling 100+ million visits on a variety of subject matters. Today, Toby is the Founder and Chairman of the Board at Digital Brands Inc., a fast-growing firm that owns and operates a number of popular web properties.

Cristian Lopez uses his Business Marketing background from the University of Illinois at Chicago to create comfortable environments for customers, clients, and colleagues to share their thoughts and ideas openly. From interviewing tech leaders to conducting UX market research projects, Cristian knows the importance of storytelling — a key variable for innovation and inspiration. His goal at HostingAdvice is to wow readers on the ever-evolving nature of the tech industry and bring his audience the most reliable and exciting content on all things hosting.