What is Wix, and how can it help you get online? For fans of do-it-yourself website creation who are leery of learning how to code, Wix should be on your shortlist of prospective tools for the job.
The short version: Wix is an online website builder that gives users drag-and-drop simplicity when it comes to designing and publishing your portfolio, small business website, blog, or online store.
Website builders are the DIYer’s dream. If you want to build a site without hiring a developer or learning to code, be sure to check out our review of Wix below, along with how the platform compares to other premium site builder options.
What is Wix Website Builder’s Overall Rating?
I actually took the browser-based site builder for a spin recently. I played with theme options, evaluated the ease of use, sized up the functionality compared to the cost, and put together a beastly in-depth review. While Wix is certainly one of the best and most well-known website building platforms in the industry, we outline our ratings and feedback on the builder below. As you can see, we’re rather fond of Wix:
- FREE signup with email or Facebook
- Drag-and-drop designing is super easy
- 1-year domain free with most plans
- Up to $300-worth of ad credits
- Access to 1,000s of templates and additional tools in the App Market
- Get started on Wix now.
What Does Wix Cost?
When it comes to pricing, we find Wix to be so-so. You certaintly can’t beat the rock-bottom price of FREE, but premium plans can get expensive for those who want to add ecommerce functionality or marketing plugins, for example. The cost isn’t as high as Squarespace, but it certainly falls on the pricier end of the spectrum laid out by the best site builder plans. Bottom line: Wix isn’t always the most competitive cost-wise, but it still costs only a few dollars per month for the most basic plan. Plus, you can start designing with Wix for free!
How Does Wix Compare to Other Site Builders?
If site building were a popularity contest, Wix would certainly be sitting with the cool kids. The platform holds its own among the ranks of Weebly, Squarespace, and WordPress.com. You’ll notice in our head-to-head comparison of the top site builders, however, that each platform has its own strengths and areas that could be improved.
Design & Customization: Wix vs. Others
Wix is a quick-to-launch site builder platform. Sign up with a Facebook or Gmail account, and you’re browsing themes in seconds. Something I consider most appealing about Wix compared with other site builders is not just the number of themes available but how they’re organized. Wix offers industry-specific template categories, so whether you’re a Realtor, a musician, or the owner of a bed and breakfast you quickly find a design to complement your brand.
- Drag-and-drop design with the Gator™ site builder
- Hundreds of mobile-friendly templates
- FREE hosting, domain name, and SSL certificate
- Easily add a blog, store, and social media
- Analytics portal helps gauge site performance
- Get started on HostGator now.
Ecommerce: Wix vs. Others
While Wix templates cater to business niches, the ecommerce functionalities are pretty basic: shopping carts, multiple payment gateways, and tools to manage shipping options and tax rules. If you’re serious about growing an online business — planning on displaying hundreds or thousands of products and expecting all the traffic and revenue to follow — I invite you to check out the top eCommerce hosts and accompanying website builders:
- Drag-and-drop online store builder for $1/mo
- Quickly sell products, services, and digital goods
- Cross-platform selling integrations with social media, Amazon, Google, and eBay
- Built-in metrics, promos, and coupons
- Track competitors' Google and social media activity
- Get started on 1&1 IONOS now.
Blogging: Wix vs. Others
Can you use Wix to start a blog? Absolutely! Blogging is just one of the many template categories available. Food Blog, Fashion Blog, Business Blog — you name your blogging niche, and Wix probably has a ready-to-go design waiting for you. Because the editor is a WYSIWYG layout (meaning, what you see is what you get), the blog setup experience is highly intuitive. Point and click or drag and drop to customize the layout, and then focus on the words on the screen. Now, is Wix your best option for blogging? Personally, I’d go with the #1 web host for bloggers:
- Recommended by WordPress since 2005
- Automatic WordPress installation and updates
- FREE themes and plugins in Bluehost Marketplace
- Upgrade for managed WordPress or design help
- FREE domain and content delivery network
- Get started on Bluehost now.
Ease of Use & Support: Wix vs. Others
The Wix interface is super easy to learn — highly intuitive and likely to leave you with an end result you’ll love. It’s not the most robust platform, but it doesn’t need to be to fill the needs of the vast majority of its users. A side effect of its being fairly basic and cheap, though, is you’re not exactly paying for an always-on-call support team of technical gurus.
As a paying customer, you’ll have access to Wix’s customer support line, live chat, and ticketing service. However, going with an equally affordable shared hosting company will give you not only more site building and marketing features but a better customer support experience.
Is Wix for You?
You’ll be pleased to know that my baby cousin didn’t fall to his demise as a result of my do-it-myself exersaucer building. He’s now standing all by himself, and while I can’t take all the credit, I have no regrets about my DIY approach. Likewise, you should have no qualms about choosing Wix as a site builder. It’s a fantastic tool for a reasonable cost. If you’re not sold, though, be sure to check out other site builder plans we recommend.
See Our Full Review of Wix
Whatever type of hosting plan you’re looking for, Wix is a solid choice no matter the scale. Our reviewer Alexandra Anderson recently took Wix for a spin, and rated the popular host a 4.6 in the Best Overall Hosting category out of a perfect score of 5.0. Here’s what Alexandra had to say about Wix:
Wix offers one of the quickest and easiest means of getting a website online — free of charge to start. They’ve got a robust feature set that is growing every day as Wix leads in the browser-based web builder niche. While the support is subpar compared to that of the top hosts’ web builders, the customization and ever-growing list of templates is hard to beat.
Before signing up for Wix, it’s a good idea to read through Alexandra‘s full review to learn about all the features Wix offers. You can also compare it to other web hosts to ensure you’re getting the best deal possible:
If you decide Wix is the right choice, keep in mind that it takes just minutes to deploy your Wix server space. And at $16.00 per month, it’s a bargain considering the many great features that come in any Wix plan.