TL; DR: Ginger is an all-in-one grammar application powered by an advanced analytics engine and patented Natural Language Processing (NLP) technology. The affordable multiplatform tool empowers writers to enrich their vocabulary, avoid embarrassing typos, and correct spelling mistakes with just a few clicks. Now, with its new business-based platform, the Ginger team aims to help entire organizations improve their communication skills and remove language barriers quickly and easily.
When it comes to spelling and grammar technology, it’s all about context.
Most word processors, including Google Docs and Microsoft Word, fail in this regard — and you can test this theory for yourself. Simply open Microsoft Word, and type this egregiously misspelled sentence into a document: “My aidl holiday wod bee in nue zeelend, were I can go hickin.”
Now, choose the first suggested alternative for each error. The result — “My aid holiday wood bee in nude Zeeland, were I can go hacking” — is hardly an improvement.
Michael Libman, Head of Marketing at Ginger, told us the solution to this problem lies in machine learning. That’s what allows his company’s all-in-one grammar application to recognize words in the context of complete sentences.
“Ginger enables users to write great English naturally using its unique patented Natural Language Processing (NLP) technology,” Michael said. “Our main goal is to continue advancing the machine learning tool so it will understand context exactly and suggest the right words as naturally as possible.”
Founded in 2008 with headquarters in both Israel and the United States, the Israeli startup is powered by a close-knit team of tech visionaries. Today, the company aims to use its collective skill set to help remove language barriers and enhance communication across the globe. Ginger has also released a business-based platform that will enable entire organizations to improve their communication skills.
“We’re leading the market with this product, offering lower prices and more tools than our competitors,” Michael said.
An Advanced Analytics Engine with Multiple Use Cases
Ginger’s advanced analytics engine studies a vast pool of semantically and grammatically correct sentences to build a proper English language model that is then used to analyze text within an entire sentence.
This technology allowed the company to build a comprehensive toolbox for writers and those looking to learn English. The app features everything one could need, from grammar, punctuation, and spelling correction to rephrasing functionality and a full dictionary.
“Users don’t need to jump from one app to another to access these features — they can get it all with Ginger,” Michael said. “This saves them time and offers the comfort of having everything in one place.
The advanced analytics engine has multiple use cases, not least of which is as a safety net for professional writers. It can also be used to enhance everyday written communications, help improve English skills, and even boost smartphone productivity.
Michael said his favorite aspect of Ginger is its personalized and accessible approach to language learning. With the free English Personal Trainer, users can grasp new concepts without the help of an expensive class or college course — all that is required is a computer or mobile device and an internet connection. The innovative tool lets learners practice English online through customized sessions that target each user’s weak areas.
In addition, Michael told us the software is popular among users with dyslexia. “From researchers and conversations we have had with professionals and dyslexia organizations in the U.S. and Europe, we have learned that spell checkers can’t fix the sort of mistakes that people with dyslexia commonly make,” he said. “Ginger studies a vast pool of proper sentences in English and builds a model of correct language and sentences. Therefore, Ginger is able to analyze the text at the level of the whole sentence.”
Cross-Platform Compatibility at an Affordable Price
Michael said that communication technology has advanced rapidly over the last decade and is increasingly moving from desktops to mobile devices. That’s why Ginger was designed as a cross-platform system. It is available for Windows, Mac, Chrome, Safari, iOS, and as an Android keyboard that offers suggestions as users type.
“We have learned that people prefer to use their mobile device to write an email or start a chat, or even use a desktop application on their mobile device,” Michael said. “We trust that this is where the future is going. It’s already easier to acquire a smartphone than a laptop, and therefore, we are investing in further solutions for mobile users.”
For now, most users leverage a multi-device approach to communication. To make life that much easier for customers, the Ginger team has ensured that data will sync between all platforms. “Because no one depends on a single device, all you need is a username and a password to take your work with you,” Michael said.
The technology also stands out from the pack in terms of affordability — especially when you consider the number of features packed into one product.
“We believe that the simple goal of expressing yourself through excellent writing should not be an expensive one,” Michael said. “It should be achievable for everyone, and therefore we are offering decent prices, different plans, and special campaigns so everyone can enjoy our service and pay less to communicate better.”
A User-Centric Development Process
The Ginger team prioritizes customer satisfaction above all else. The company often receives glowing feedback from users — and is intent on keeping it that way.
“Our users say that Ginger helps them communicate and improve their confidence, so they feel they are not lost,” Michael said. “For us here at Ginger, this is why it pays off to get up every morning and come to work. Above the business and the brand, these are real people with important needs, and we have provided them with powerful tools — and that is better than any award.”
As the team is updating Ginger, adding features, and putting new ideas into production, a significant amount of the process is based on user feedback. In fact, the Ginger algorithm improves using statistics, machine learning, and unique business intelligence so users can better interact with the product.
In addition, the team has added a new review system to better understand what users think of the platform. Ginger also has a talented marketing and development team that works to identify changing market demand. That team works closely with Ginger’s product team to add relevant new concepts to the company’s road map.
“Our road map is more than 50% users’ requests and feedback, while the rest is our own business development,” Michael said. “Most of our new features are the result of our understanding of what the user needs and asks for.”
Introducing Ginger for Business and Ginger for Enterprises
The company’s ultimate goal is to ensure Ginger is at its best through continuous updates. Michael said this drive extends across the team, from marketing and quality assurance to backend developers.
“We all speak the same language, and the subtext is that we want to make Ginger a great product by making it better and better,” he said. “We all might be doing different tasks every day, but it all comes down to making a product our users enjoy.”
The team believes firmly in the butterfly effect, in which a small change in one state can result in massive differences in a later one.
“It may sound exaggerated, but when you read about students who earned a degree using Ginger or an elderly person who can type and communicate with people over the internet using Ginger, that is something we appreciate.”
Moving forward, the Ginger team has big plans to help businesses communicate more effectively. Ginger for Business, the company’s grammar, punctuation, and spelling correction tool, is tailored specifically for office environments and includes unique admin controls. The company is also developing Ginger for Enterprises, which is designed for larger organizations.
“I am really happy to say that we are aiming high this time,” Michael said. “Advances in communication allow us to become closer and closer no matter where we are — and we are definitely taking part in that movement.”