How Duplika Grew Into One of Latin America’s Most Trusted Hosting Providers Through Strategic Infrastructure Investments and Robust Support

How Duplika Grew Into One of Latin America’s Most Trusted Hosting Providers Through Strategic Infrastructure Investments and Robust Support

TL; DR: Duplika provides Latin American businesses with access to a suite of innovative hosting products while maintaining a customer-first attitude. CEO Juan Manuel Zolezzi Volpi grew Duplika from a one-person operation into one of the region’s premier web services providers. As ecommerce continues to grow in Latin America, more small businesses are seeking the comprehensive website solutions Duplika offers. And the company continues to listen to its customers to develop ground-breaking products as it prepares for the future.

When Juan Manuel Zolezzi Volpi started Duplika, it was a one-person operation, and he prioritized taking care of the small details for his clients. Today, Duplika is one of Latin America’s most reliable hosting providers, but Juan is still focused on the same details he prioritized when he ran the business himself.

“Even though I’m the CEO, I still take a few hours to reply to our support tickets personally. It helps me understand what my clients want and how I can perfect Duplika’s services,” he said. “No matter how big the business grows, I’ll always find ways to listen to what people need.”

And Duplika mirrors Juan’s customer-first attitude. Its support team doesn’t just listen to complaints and move on; it takes any extra steps necessary to ensure satisfaction. Every support ticket is tagged, then sorted by a task management platform. Juan and his development team analyze those tickets to plan new solutions and improve features.

Screenshot of Duplika banner

Duplika’s focus on its customers has helped it grow into one of Latin America’s premier hosting providers.

This customer-first approach is one of the main reasons that Duplika is such a successful hosting provider. Duplika was the first host in the region to provide a true 99.9% uptime guarantee, the first to include SSD storage on all of its plans, and the first to protect DNS and infrastructure from DDoS attacks. And because everyone at the company — from the CEO down — listens to customers so closely, Duplika can stay a step ahead of the marketplace.

In addition to providing the latest generation hardware and a 30-day satisfaction guarantee, the company also helps entrepreneurs dive into the specifics of site-building.

“My team and I have experience developing websites, so we can help clients implement ecommerce business sites and debug unusual WordPress errors,” Juan said.

A Legacy of Firsts: From Family Business to Hosting Giant

Juan started Duplika 14 years ago as a personal project but was frustrated with the lack of support services he found with other hosting providers. He realized he would either have to stop growing his business or keep his dedicated server and invest in the best available technology to host websites himself.

He decided to invest and grow Duplika and chose to separate it from the pack by doing what many other providers don’t — help clients at every step. He studied Drupal, WordPress, Magento, and Moodle, and became an expert who could answer any customer query on those subjects.

Soon, the business took off. Juan spent very little money on advertising or marketing, relying instead on clients who shared their positive experiences. In fact, during that time, 90% of Duplika’s new customers came from word-of-mouth.

Photo of Duplika Founder and CEO Juan Manuel Zolezzi Volpi

Duplika Founder and CEO Juan Manuel Zolezzi Volpi spoke with us about his company’s success.

Juan was excited by the company’s possibilities for growth and started adding several other hosting-related services.

“I started offering things like email marketing, video streaming, and marketing solutions. But, after a few years, I decided to drop them. I felt like they weren’t part of our core business, and I wanted to focus on hosting and WordPress development,” Juan said. “Fortunately, I learned a lot from that experience. Now, when we’re developing new products or features, I apply lessons I learned during those early years.”

Duplika’s offices also run more efficiently today thanks to a unique company structure. Juan and two of his siblings manage the company, and most employees work remotely. He wants his team to have that flexibility for two reasons — so employees can be comfortable and so they can react to the changing needs of the market without being slowed down by office life and time-consuming meetings.

“All of this gives our customers an excellent return on investment,” said Juan. “We’re not the cheapest provider, but we’re also not looking to grow big to sell later. Our goal is simple — to offer the best hosting in Latin America.”

Supporting the Growth of Latin American Ecommerce

It’s not always easy to run a web business in Latin America as some issues can make ecommerce logistics difficult. According to the World Bank, Latin America’s “lack of adequate roads and railways and port and airport efficiency” can add 15% to the price of online goods, which is well above prices in other regions.

Despite those challenges, ecommerce in Latin America continues to grow. Online sales are expected to increase by 19% over the next five years— which is 8% more than the global average. The projected revenue for Latin American ecommerce sales is $94 billion by 2022. As the market continues to grow, individual shoppers are expected to spend more. While today’s average user spends $275 online, online spending is expected to grow to $330 by 2021.

Photo of Duplika server room

Duplika can help online businesses scale to harness the predicted ecommerce boom in Latin America.

One significant factor in the growth of ecommerce is the increase in internet connectivity across the region and the widespread use of smartphones and mobile devices. Also contributing to the boom is the fact that Latin America’s middle class has almost doubled in size in the last decade.

In this environment, site owners need a hosting provider that can provide space for fast growth. While Latin America as a whole has twice the population of the U.S., a much lower proportion of its population is shopping online. But online businesses can expect to expand rapidly as more people discover ecommerce.

And with its responsive services and scalable infrastructure, Duplika stands ready to provide those businesses with the support — and space — they’ll need to keep up with demand.

Duplika: Experienced Innovators Always Looking to the Future

Both the Latin American internet economy and the hosting marketplace are changing rapidly. And Duplika’s commitment to innovation has helped it thrive in this competitive marketplace. It has been on the leading edge since the beginning.

Before it was evident that cloud services were the future of hosting, Duplika was the first to implement CloudLinux in the region. When rolling out cloud services, it also allowed customers to keep their shared hosting packages without forcing them to upgrade to expensive VPS or dedicated server plans they didn’t need.

“Right now, we’re testing different web development packages with Elementor and Astra Pro. We hope to unveil some interesting new options soon.” Juan Manuel Zolezzi Volpi, Duplika Founder and CEO

Over the years, exploring new technologies has also helped the Duplika team stay ahead of trends — even when it ends up dropping some of those services and tools.

“Even though we no longer offer solutions for platforms like Drupal and Magento, the fact that we once did helps us understand how to expand our boundaries and best serve our clients. Right now, we’re testing different web development packages with Elementor and Astra Pro. We hope to unveil some interesting new options soon,” Juan said.

But those aren’t the only innovations on Duplika’s horizon. The company is currently researching high-availability platforms so it can better serve high-traffic websites. And with VMWare, Duplika is testing an Argentina-based solution that will offer content delivery network services for clients in Latin America.

For Juan and his team, innovation isn’t just a buzzword — it has always been part of the company’s DNA, and it will continue as a central theme in its future.

Sean Garrity

Questions or Comments? Ask Sean!

Ask a question and Sean will respond to you. We strive to provide the best advice on the net and we are here to help you in any way we can.