10 Best AI Marketing Platforms in 2023

AI has transformed the world as we know it, and we’re only on the precipice of what else it has in store. Its popularity has swept across the internet and the real world alike, with many businesses incorporating artificial intelligence into their daily workflows. It has also integrated with almost every facet of life, from entertainment, science, manufacturing, and household appliances, among many other areas of daily life.

So it’s no surprise more professionals are looking for ways to use it in their operations. Marketing is one department that can leverage AI tools to improve engagement and streamline tasks, especially since AI makes so many tools available.

If you’re a marketer and ChatGPT is the only AI tool you really know, don’t worry. We have you covered. Below, we discuss some of the hottest AI marketing platforms on the market across various use cases, including social media, SEO, and conversion performance. Read on for more.

Jasper is an AI copilot for enterprise marketing teams looking to enhance content performance. This AI tool not only allows teams to accelerate outputs but also improve outcomes. It covers a wide variety of use cases, from content strategy and SEO to integrated marketing campaigns and social media, all while sticking to users’ brand voice.

Businesses looking to consolidate and integrate AI across several workflows can benefit from Jasper. Its end-to-end framework can help teams create content faster, achieve better metrics, and optimize team collaboration with one central mainframe. Jasper’s enterprise-grade solution is trusted by thousands of companies, including HubSpot, Keller Williams, and Sports Illustrated.

Surfer takes the guesswork out of SEO strategy with its next-gen AI assistant. Its tool can work wherever you are, including Google Docs, Microsoft Word, and WordPress, and allows you to research, write, and optimize in a single click. Surfer sits right beside your work in the browser and has three primary capabilities: an outline builder, a plagiarism checker, and a writing assistant.

Beginning with the headline, Surfer jump-starts the journey to help users write content that attracts traffic and converts visitors with an SEO-ready content strategy and keyword research. Surfer also works in multiple languages and provides high-ranking articles for companies across various industries.

Orginality.ai is your checker for all things content and AI. Generative AI has its pitfalls and one of those is plagiarism. Originality.ai ensures your content is authentic and accurate by providing in-demand solutions, including a plagiarism checker, AI checker, and fact checker.

Originality.ai’s complete toolkit allows businesses to publish brand materials with integrity and authority. Users can leverage Originality.ai to detect plagiarism and factual errors, understand AI usage across their sites, and gain better control over their editorial processes. Top industry leaders and publications, including Neil Patel, Walmart, and Flippa, trust its products to verify their content.

Chatfuel allows teams to better leverage WhatsApp communication and strategy with its messaging platform. Its platform provides an easy way to develop chatbots, streamline conversational marketing, and increase customer engagement.

Chatfuel’s solutions focus on the commerce side of things and work as an extension to your customer support and sales teams. Its AI-powered chatbot can automatically send personalized messages to abandoned carts, resolve customer issues with real-time support, and upsell or cross-sell in a reasonable manner. Chatfuel also works with other Meta services, including Instagram and Facebook.

Video is one of the top engagement channels but can take a lot of time to produce. If you want to leverage video but don’t have the time, Pictory can help solve that pain point. Pictory is a video creation platform that turns your content into highly shareable videos for better lead generation and conversions.

Its AI-powered capabilities can transform blog posts into captivating videos and turn long-form videos into branded social media clips. Users can quickly go from script to video and produce engaging visuals for their social media, agencies, and courses, among other uses.

Zapier is your tool for workflow automation. It allows teams to build custom automation across 6,000-plus app integrations so they can focus on their high-value tasks and not their tools. Zapier also enables users to develop no-code apps and chatbots with built-in automation.

Zapier makes working with tools easier. Users can combine apps and integrate workflows to streamline work processes across several departments. Optimize your operations and get more from your apps with Zapier’s easy-to-use automation platform.

PhotoRoom is one of the top photo editing solutions in the world. Its AI-based editor can do many things, including erase backgrounds, remove objects, and create new backgrounds instantly. You don’t have to be a professional photographer to get stunning and clean images for your business with PhotoRoom. And it’s completely free to get started.

PhotoRoom uses AI to simplify photo editing. With a swipe of a finger, users can remove blemishes, retouch hundreds of photos at once, and create studio-quality photos. Whether you’re a small retail business owner or a travel guru, PhotoRoom can help you create polished images to wow your followers.

Brand24 is an AI-powered tool to maintain and follow brand reputation and awareness. Its solution provides access to brand mentions across social media, publications, reviews, videos, podcasts, and other channels. Brand24 is perfect for teams that want to stay on top of their brand and analyze sentiment and reception.

Brand24 allows teams to gather insights from 25 million online sources, measure PR coverage, and leverage analytics to improve brand reputation. Get all your brand data in one place and monitor your online conversations relevant to your brand in real time with Brand24.

Ocoya simplifies content creation and distribution with its AI social media assistant. Thousands of businesses and industry giants, including Pepsi, Coursera, and Toptal, leverage Ocoya to create and post social media content faster. Users can write posts with AI, leverage thousands of templates, and publish with a push of a button.

Ocoya offers more than 30 integrations, with Facebook, Instagram, Shopify, and Canva rounding out the list. Users can find everything they need to create engaging content for their social channels and streamline their tasks with Ocoya.

Lately takes your long-form content and turns it into actionable content for your social media channels. Its platform helps businesses create content that sells and generates more leads by producing posts with techniques based on real data. Lately also learns your brand voice to ensure consistency across channels, making social selling easier.

Lately has been around longer than most of its competitors, developing its expertise in generative AI since 2014. So users can trust Lately to deliver accurate results for better social media engagement and effective messaging to turn listeners into customers.

AI can make a world of difference for its users across various industries and verticals. It can accelerate tasks and automate manual workflows to produce better results and improve performance, whether it’s creating social media posts or conversational e-commerce chatbots. We hope you find this list useful. Maybe one of these tools can find its way into your operational toolbox.