TL; DR: The ResellerClub delivers a suite of reseller programs, domain names, and hosting solutions that web professionals and businesses can use to build and maintain a strong online presence. The India-based company serves more than 200,000 users across the globe, including designers, developers, hosting providers, and SMBs. With a customer-focused approach to internal development and a quickly expanding product suite, ResellerClub aims to continually provide a wide variety of relevant online solutions designed to fit every need.
In the U.S. alone, entrepreneurs launch more than half a million small businesses each month in every variety imaginable, from gourmet bakeries and coffee shops to dog grooming and car repair businesses.
Despite their wildly different product and service offerings, the owners of these startups typically have on thing in common: When it comes to building and maintaining an online presence, they favor a do-it-for-me (DIFM) approach over the do-it-yourself (DIY) model.
“Most SMBs are dependent on web professionals, such as designers, developers, IT service providers, and agencies, for their online needs,” said Manish Dalal, Senior Vice President and Managing Director, APAC, at the ResellerClub.
Launched in 2006, the ResellerClub was designed to provide a number of web-presence solutions to help these professionals better serve their SMB clients. And while the India-based business remains focused on web professionals, it has evolved into a full-service provider of web services designed to fit the wide-ranging needs of 200,000 users across the globe.
As a one-stop shop for unlocking the power of the web, the ResellerClub offers everything its customers need to build and maintain an online presence, from reseller programs, domain names, and hosting solutions to website builders, themes, and plugins. As the company approaches its 14th anniversary, its overarching goal is to continue to expand its product suite through customer-centric internal development techniques.
A Range of Solutions Designed to Build and Maintain Online Presence
The ResellerClub’s history has been one of continual growth. Soon after its launch, Manish said the company became known as an affordable pioneer in the domain space — quite the feat at a time when such services came with a hefty price tag.
“We quickly grew to be among the Top 10 Domain Name Registrars in the world by 2007,” he said. “We also expanded our product portfolio to include web hosting and servers at that time.”
It wasn’t long before the company’s affordable products and services attracted 15,000 reseller customers looking to enable their SMB clients to come online. Each year brought forth more customers and services.
By 2012, the ResellerClub added shared hosting plans to better serve its 40,000 customers. By 2016, the company had introduced VPS, dedicated, and cloud hosting to an audience of 76,000 customers. And, in 2017, it unveiled web design services to a client base of 91,000.
Today, the company aims to provide more than 200,000 web professionals with a wide range of products in addition to a highly intuitive and efficient management experience. Manish told us that, over the years, the changing needs of ResellerClub customers have prompted the company’s evolution.
“Over time, we noticed that customers were no longer merely reselling hosting or domains (the services we focused on when we started),” he said. “They began to provide other web services along with hosting and domains, including development and design, and add-ons like digital certificates and backup solutions.”
Serving 200,000 Web Professionals Across the Globe
The ResellerClub dubbed this new breed of online specialists “web professionals.” To ensure the company could continue to meet their demands, Manish said the team began working on a redesign of its legacy control panel with a focus on the modern user.
“After a year of development, which included several hours of interviews with our resellers and intensive user testing, we unveiled our brand new WebPro Panel that allows for easy management of orders, quick billing, advanced customer management, and more — perfect for the modern web pro,” Manish said.
The project, which Manish said is close to the hearts of almost everyone on his team, will be updated with even more features next year — underscoring the company’s devotion to placing web professionals at the center of its brand.
“Our Reseller Program helps us take this philosophy forward as it provides web professionals with a single platform to sell a wide variety of products,” he said. “We encourage them to start reselling some or all of these products and eventually build their business toward other web services, such as design, development, IT management, etc.”
Part of being a one-stop provider means empowering customers to choose between a variety of solutions, as well as educating them on emerging technologies. To that end, Manish said the ResellerClub has launched programs such as Ctrl+F5, an India-based summit for designers and developers; and SiteWars, a global web design contest.
“All our products, services, events, content, and system updates are rolled out with web pros as our target audience,” he said. “The biggest advantage that we provide is bringing together the right set of products and services as well as events and avenues to get web professionals to network, learn, and form partnerships.”
Customer-Focused Internal Development
Manish said 100% of the company’s internal development process, which includes updating products, adding features, and putting new ideas into production, is based on adapting to industry trends and listening carefully to customer feedback.
“Every new product launch, every new system upgrade, every piece of content, every event is done to either adapt to a trend or is driven by customer feedback,” he said. “The WebPro Panel came to fruition after multiple sitdowns with our customers to understand their business models, their requirements, and their pain-points.”
Similarly, the company’s blog content, event sessions, and workshops are structured based on careful consideration of customers’ needs. The biggest testament to this commitment, Manish said, was the 2018 launch of the company’s mobile app, which was developed in response to one of its most frequent requests.
Rapidly changing trends in the tech sector also play a significant role in product development at the ResellerClub. “Evolving with market trends and changing customer needs has helped us stay relevant, and a big part of this is constantly updating and refreshing the suite of products that we offer customers,” Manish said.
For example, he cited Big Data and the Internet of Things (IoT) — two trending technologies that demand the scalable data storage facilities and efficient system management platforms inherent in cloud hosting.
“In 2016, ResellerClub took the plunge and added Cloud Hosting to our product suite, which comes with the flexibility of scalable resources like RAM and CPU,” Manish said. “Since then, we’re proud to say it’s been a top-selling product in the India market.”
An Anniversary Celebration and Expanding Product Suite
The ResellerClub is part of Endurance International Group (EIG), a Massachusetts-based family of international brands such as HostGator, Bluehost, BigRock, and LogicBoxes. “The vision at EIG has always been to empower small businesses to get online, which is the same vision that ResellerClub operates with,” Manish said.
Specifically, the ResellerClub aims to become the de facto choice for all web professionals by empowering them with relevant and useful tools, such as the recently launched WebPro Panel.
“You will continue to see new and relevant product categories added over the next few years,” Manish said. “We have also been working hard on improving customer experience on all fronts along with keeping our product infrastructure state-of-the-art.”
The ResellerClub has reason to be excited about the future. The company will be represented at one of the largest cloud and web technology-focused events in Asia, Cloudbazaar, in Mumbai this December, where the team will engage resellers, hold learning sessions, and pass out swag.
And in February, the company will celebrate its 14th anniversary. “We will look back with pride at our journey, our expanding product suite, and the resellers we’ve partnered with over the years,” he said. “We’re hoping to make it an unforgettable celebration.”