TL; DR: Realtyna is a platform that aims to disrupt the real estate industry by building easy-to-use WordPress solutions for realtors. The most recent addition to its product suite is Sesame, a WordPress theme developed with real estate professionals in mind. Sesame allows Realtors and sellers to build a free, beautiful, and fast website presence that will resonate with their market. The theme is built with mobile usability in mind and offers advanced search functions so users can easily search properties based on amenities.
Buying a home has become more challenging in the past year. Home prices are at an all-time high, and so is the percentage of those properties selling above the asking price. That is also why total inventory and time spent on the market are both at record lows.
It’s a seller’s market, and good real estate professionals are in high demand. But real estate agents also have to stand out in a fiercely competitive digital environment. That’s why they need an eye-catching, intuitive website to keep pace in a fast-moving industry.
Realtyna serves the real estate market by building a social media platform specifically for real estate agents, buyers, and sellers called RealtyFeed. It also created a WordPress Property Listing plugin, WPL, that has become one of the most popular solutions for real estate professionals on WordPress.
The company also made building WordPress sites even easier with the Sesame theme. Sesame allows agents and homeowners to list properties for sale or rent quickly. And the theme is simple to use, so even less tech-savvy real estate professionals can have an eye-catching website in no time.
“We started the first phase of the Sesame theme about three years ago. We wanted to provide a modern design theme focused on the real estate industry needs, specifically for real estate agents,” said Howard Rafiei, Senior Member of the Realtyna Tech Team. “We integrated some famous and useful plugins, such as WPL Basic, Contact Form 7, and Elementor page builder with Sesame to provide ease of use to our users.”
Sesame helps Realtors and other real estate professionals make the most of WordPress in a booming market. They can start using the tool for free, and many advanced features don’t cost anything nor do they require a technical background to use.
A Fast and Free Way to Enter Online Real Estate Listings
Sesame helps newcomers enter the real estate market, too. It doesn’t cost anything to start with Sesame, and users can end up with a fast, well-designed website in hours instead of weeks or months.
“In the past two years, we found that more agents are interested in building their own website, and this only increased after the COVID-19 pandemic,” Howard said.
He said he had already seen a trend of agents moving from brick-and-mortar locations to digital storefronts, but the pandemic sped up that process dramatically.
While real estate professionals need digital infrastructure, they don’t typically have the resources to hire IT professionals or spend months learning to code. Sesame steps in to level the playing field.
“We felt that we should provide a fast and free way for newcomers to start their website and their online business,” Howard said. “Sesame is a single-click install theme, with a nice demo importer that converts the agent website to an advanced real estate site in a few clicks.”
Sesame removes barriers to entry for real estate agents and makes the housing market easier for buyers to navigate. And it helps small businesses in the real estate market compete by highlighting their property listings in a way once reserved for the major players.
Integrates with Popular WordPress Real Estate Plugins
One of the biggest draws of WordPress is its marketplace of open-source plugins. WordPress users don’t need to have all the technical savvy to build a site from scratch as long as they use the right plugins to drop the features into their sites.
But not every WordPress theme is built equally. Many make it challenging to integrate the most powerful or popular plugins. Sesame was built with those integrations in mind.
“The most powerful feature of Sesame is the fact that it’s completely integrated with WPL and its add-ons,” Howard said. “WPL is the most popular WordPress plugin for the real estate industry with more than 250K downloads and thousands of happy clients.”
WPL is a feature-rich, scalable solution that allows users to create sites with up to 100,000 property listings quickly. Because Realtyna also developed Sesame, its integration with WPL is seamless. That offers a significant advantage for those who are already using the plugin.
“Also, WPL comes with 50-plus different add-ons to fulfill almost every need in the real estate industry,” Howard said. “Those include advanced MLS integration, CRM, Save Search, Advanced Map Search, etc. The fact that Sesame users can achieve anything with Sesame, WPL, and its add-ons is the most interesting part of Sesame.”
And both of those tools are built with the real estate market in mind, so real estate professionals don’t need to spend hours searching for the right way to highlight their listings. Sesame makes development simple right out of the box.
Features for Real Estate Professionals Without the Technical Difficulties
Many real estate agents work alone or with small teams, so it can be costly to compete with larger firms that have more advanced technical solutions. Sesame brings those robust tools to real estate professionals, so they can focus on their business priorities instead of having to build an IT team.
WordPress began as the simple solution for building a website. However, in recent years, knowing which plugins to install and dealing with new security concerns have made it harder for those who aren’t as tech-savvy to navigate WordPress. Sesame removes many of those questions by offering industry-specific features and capabilities, and fully integrating these with the right plugins for the real estate market.
“Additionally, it works seamlessly with Elementor, a leading plugin in the page builder category of WordPress,” Howard said. “Elementor comes with hundreds of elements and a drag-and-drop builder to design and publish modern pages. That provides the unlimited ability for users to design and create their website the way they prefer without any web design knowledge.”
Sesame continues its mission to make it easy for professionals in the real estate industry to get their listings online quickly. Agents can get their property listings in front of a digital audience, at no additional cost, with Sesame’s intuitive design and advanced functions.
Timing is crucial in the modern real estate market, especially as many companies have moved online and as homes are selling in record times. Sesame gives real estate professionals time and functionality without the cost and without the need to know code.