TL; DR: Dareboost, founded in 2014, is a turnkey optimization service designed to diagnose, analyze, and monitor site quality. The company offers everything businesses need to track performance metrics in accordance with users’ unique business goals, whether that means enhancing the user experience or boosting conversion rates. Dareboost’s focus on feedback-based innovation means continuous improvements to the optimization suite and, ultimately, its customers’ bottom lines.
We’ve come a long way since the early days of the web when site visitors would reluctantly accept that an image alone could take hours to load.
Today, page load delays that last just seconds are considered problematic. After all, they can influence audience impressions of a brand, affect search engine rankings, and negatively impact conversions.
According to Equation Research, optimal site performance can help boost business outcomes. In an internet usage study, researchers divided 14,000 participants into two study groups. One group browsed through optimized sites, while the other interacted with non-optimized sites.
On average, participants who visited the optimized sites had lower bounce rates, visited more pages, and spent more time on the sites overall than those interacting with non-optimized sites.
It follows that high-performing websites and applications enjoy better visibility, faster speeds, and, as a result, higher sales figures. Amazon, for instance, estimates that a page load delay of just one second could cost the company a devastating $1.6 billion in annual sales.
But when it comes to performance, how does a company know where it stands? The answer lies in the analysis, diagnostics, and monitoring tools offered by companies like Dareboost.
“Our customers can definitely see better conversion and engagement rates by speeding up their websites,” said Damien Jubeau, CEO at Dareboost. “Dareboost doesn’t increase performance itself, but it provides the information needed to empower teams to better address the matter through a cultural shift.”
The all-in-one service, designed to diagnose, analyze, and monitor site quality, offers everything businesses need to track performance metrics in accordance with a company’s specific goals, such as enhancing the user experience or boosting conversion rates.
Ultimately, Dareboost’s focus on feedback-based innovation means the optimization suite enjoys continuous improvements that contribute to its users’ bottom line.
Enabling Faster Websites Since 2013
Dareboost launched in 2013 with a simple and free version of the company’s website speed test and quality analysis tool. But the company was officially founded in 2014 by Co-Founders Damien, Yoann Duval, Anthony Fourneau, and Rémi Damlencour to introduce website speed monitoring functionality.
“I was previously working at a SaaS company on a product to optimize large-scale websites to mobile devices, taking advantage of their capabilities to deliver the best experience to the users,” Damien said. “Speed was definitely a key part of their experience, and internet connections were not so good as today, so we had to deal with very interesting challenges.”
Damien told us that though most performance best practices have been established for more than a decade, visitors continue to encounter issues with uncompressed content and unoptimized images, among other problems.
“Some developers may not be familiar with web performance, while some may lack time to address the matter,” Damien said. “The first Dareboost mission was to address these two difficulties by highlighting performance bottlenecks and providing detailed and customized optimization tips.”
Performance, he said, is not only a technical matter. It relies heavily on the content of a page and its third-party services — such as A/B testing, real-time engagement solutions, advertisements, and retargeting tools, among others.
“Between developers, product owners, marketers, and hosts, the full value chain of a web project has to understand the stakes and collaborate for a fast website,” Damien said. “And that’s exactly our ambition with Dareboost: to empower teams so they can take control and work together to create faster websites.”
Evolving with a Rapidly Changing Internet
Dareboost has taken an agile approach to product development, adapting with industry shifts in the website speed testing and analysis space to remain competitive. Damien said the arrival of HTTP/2, a significant revision of the hypertext transfer protocol introduced May 14, 2015, was a game-changing event for the company.
“It was definitely challenging for us to make sure we could deal with it properly,” he said. “We had to redevelop an entire part of our product — the way we’re driving web browsers — in order to support both HTTP/1.1 and HTTP/2.”
With HTTP/2 solving many limitations inherent in HTTP/1.1, many of Dareboost’s best practices became outdated for HTTP/2 websites.
“Fortunately, one of the strengths of our technology resides in our best practice engine and repository,” Damien said. “It has been designed to evolve with web technologies. Reports are customized according to the context of a website, such as the webserver, CMS, frameworks, etc.”
Dareboost became one of the first analysis tools that delivered customized performance best practices in line with which protocol a particular website used.
“We also release a dedicated tool to highlight the benefits of HTTP/2 on a webpage, by comparing the speed with and without HTTP/2 enabled on the web browser we’re driving,” Damien said.
Robust Comparison Tools and Synthetic Monitoring
The Dareboost suite contains a full set of features, from performance testing and analysis to benchmarking, monitoring, and UX tracking. Ultimately, the company’s goal is to keep its products simple and ensure that the software encourages internal collaboration between various stakeholders.
“The underlying tenet connecting all of our services is probably the different levels of information and usage capabilities we offer,” Damien said. “Our reports can be used by decision-makers. Our advanced features are used by web performance experts. Both approaches are required for a successful project, and Dareboost is a great product to help companies achieve their goals.”
Damien is especially proud of Dareboost’s Website Speed Comparison tool, which can be used to weigh the speed and overall quality of two web pages in a single click. The powerful solution can be used to compare a company’s home page with that of a competitor or to compare two pages of the same site.
By creating a free account with Dareboost, users can compare up to a dozen pages at the same time, as well as analyze up to five pages a month for metrics like time to first byte, speed index, and visually complete time.
Dareboost’s full Synthetic Web Page Performance monitoring packages, used by small business owners and Fortune 500 companies alike, provide quality and performance monitoring via an intuitive user interface for the entire team.
The no-installation tool offers detailed records of web performance data, root cause analysis for slowdowns, and alerts based on custom thresholds.
“We have a very accessible pricing model that can be adapted for all websites,” Damien said. “With our custom plan, you can choose the number of pages you need to monitor and the monitoring frequency, depending on your business stakes.”
A Focus on Feedback-Based Innovation
When it comes to internal development, Dareboost continuously monitors customer feedback to inspire new features and innovations.
“Most of our road map is driven by customers’ feedback and requests,” Damien said. “As a small team of seven at the current time, we have to be focused.”
Dareboosts uses a project management tool to track customer requests.
“Often, we request additional information about the ‘why’ as most customers sending a feature request will mostly detail the ‘how’ in their context,” Damien said. “By doing so, we focus on the needs, giving us better chances to deliver value for all our customers by focusing on intersections across different requests.”
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