Get Noticed on Social Media with HashtagsForLikes: A Data-Driven Hashtag Generator for Influencers, Brands, and Agencies

TL; DR: If you’re looking to capture more attention on Instagram or TikTok, HashtagsForLikes is a good bet. The data-driven generator empowers influencers, brands, and agencies to execute smart social media strategies by browsing, saving, and analyzing hashtags for impact. With plans to share social media knowledge via upcoming educational resources, HashtagsForLikes is furthering its mission to help users stand out in an increasingly crowded social media landscape.

Move over, Facebook and Twitter. There’s a new app on the scene, and it’s dancing its way into the hearts (and social media feeds) of users old and young.

The short-form mobile video app, known as TikTok, is skyrocketing in popularity as people across the globe express themselves through viral dance, lip-synching, and comedy clips. With 800 million active users, one thing is clear: It’s time marketers take TikTok seriously for its potential to reach a highly engaged audience.

But they shouldn’t let a fear of the unknown get in the way. The good news is, as with Twitter and Instagram, users leverage hashtags to share and find content, join conversations, and build communities.

And now, the popular Instagram tool HashtagsForLikes is expanding its platform to help marketers on TikTok identify quality hashtags that improve reach and engagement while unleashing their creative sides.

The new feature is already being used by over 4,000 marketers, adding to the pool of more than 11,400 brands and influencers who already trust the platform for assistance with Instagram marketing.

“We just launched TikTok as part of our mission to continue investing in HashtagsForLikes and making it more accessible for people,” said Maxwell Kimberley-Thompson, Founder of HashtagsForLikes. “By harnessing the power of hashtags on both TikTok and Instagram, you can get more exposure, increase engagement with your business, and measure your performance to discover what works best.”

Fortunately for users, HashtagsForLikes isn’t stopping with the addition of TikTok. Moving forward, the company plans to share its knowledge with users via a range of educational resources designed to help them stand out in an increasingly crowded online landscape.

HashtagsForLikes got its start as a free site that empowered users to search for popular Instagram hashtags. The simple site quickly attracted substantial traffic, prompting Maxwell to sit down with his team and develop a growth strategy.

“I knew we could make some improvements in terms of SEO, but to spend money, you’ve got to make money,” he said. “So, we decided to charge a certain amount per week to grant access to our data and invest that into the business.”

After launching a new website complete with online payment services through PayPal, sales started rolling in, along with customer feedback that the team used to make additional improvements.

“We wanted to build up the site more but needed additional revenue to do so,” Maxwell told us. “We added more value and charged a little more, which made us a bit nervous. But people continued to enjoy our products, and we’ve been on a journey of investing and improving ever since.”

Today, the company continues to offer a free plan, but only its premium service gives users access to the top trending Instagram and TikTok hashtags with the most reach. Premium plans are available at both weekly and monthly rates with a 14-day money-back guarantee.

Both plans include access to the best hashtags, the ability to save and organize hashtags for later use, live analytics, unlimited searches, performance reports, and 24/7 customer service.

Maxwell told us that today, HashtagsForLikes is far more than a database. The company’s Analyzer, for instance, uses open data and AI technologies to discover, track, and analyze any Instagram influencer.

The tool also includes built-in analytic features that make it easy to identify statistically compatible hashtags on both Instagram and TikTok. Using combinations of hashtags tailored to their profiles or posts, brands can make it easier for other users to find them, thus increasing exposure.

“If you have a large account, it’s easier for you to get traction with hashtags,” Maxwell said. “We allow you to research your hashtags and save the ones that are more likely to get you exposure. If you’re just starting out, it’s best to find hashtags that are relevant to your niche, rather than one that has millions of people or big accounts using it, so you can get that extra boost you want.”

Maxwell said the ability to leverage a combination of identifying, saving, and analyzing hashtags makes HashtagsForLikes stand out among its competitors.

“In addition to getting more engagement, using our tool will also save you time,” he said. “It’s that process of testing and learning from it that will eventually give you a strong, solid foundation for your strategy.”

He cautioned that, as with most social media marketing tools, the system is not a magic button: “You can’t expect to be successful without putting in the work — you still have to understand that you’ve got to try it yourself and keep trying. You can’t just find a few hashtags one day and that’s it.”

Over the years, HashtagsForLikes has attracted a broad user base across several industries and geographic locations. Maxwell said the platform is quite popular in the U.S., particularly in the areas of fitness, photography, and travel. But user demographics run the gamut.

“We serve everyone from widely renowned makeup and film companies to fitness instructors,” he said. “The ideal customer is someone who works to understand the power of hashtags; they want to do research, they want to be taught how to get quick access to information and track their accounts. They’re not afraid to spend a bit of time building a strategy.”

India-based Content Creator Nishant Jhunjhunwala said the process helps him achieve organic growth on Instagram. “This tool provides me with the latest and trending hashtags, helping me reach a wider audience,” he said.

Photographer Tamara Bowman (@tamaracameraphoto) uses HashtagsForLikes to find the most popular, trendy, and relevant hashtags. “The changes were instant after I started using the HashtagsForLikes service,” she said. “It changes daily — and that way your hashtags are never stale!”

The team at Nigeria-based women’s fashion store @shoplavince said HashtagsForLikes has given the retail store an undeniable boost — increasing its Instagram fan base to 24.7k followers.

Maxwell told us that brands shouldn’t purchase social media followers or depend on bots to grow their online presence — in fact, doing so will likely result in a user being kicked off Instagram and TikTok altogether. Instagram’s Terms of Use, for example, prohibit third-party bots from accessing the platform’s API. It’s also against the terms to purchase Instagram followers.

In recent years, Instagram has shut down hundreds of third-party automation tools and apps that ignore these guidelines.

Following the successful launch of its TikTok services, HashtagsForLikes will continue to invest in the platform, make improvements based on user feedback, and provide more educational resources that its user community can implement to better inform their growth strategies.

“We aren’t satisfied with being the biggest hashtag database out there — we want to be the one that’s going to help teach you why and how those hashtags are working for your account, whether through webinars and case studies or potentially courses,” he said.

The company also hopes to donate services to registered charities that need assistance due to economic hardship spurred by the COVID-19 pandemic.

“I’d like to encourage charities that need some extra support to get in touch,” Maxwell said. “The more we can help, the better.”