Digital Marketing Made Easy: How Hibu's Technology, Partnerships, and Support Enable Small-Business Owners to Reach New Goals

Digital Marketing Made Easy: How Hibu's Technology, Partnerships, and Support Enable Small-Business Owners to Reach New Goals

TL; DR: Hibu serves small business clients aiming to get discovered online. From social media, digital listings management and online reviews to websites, PPC, and SEO, the company’s broad portfolio of digital marketing services works in sync to save small businesses time and money while maximizing the reach and impact of campaigns. Hibu leverages partnerships with Google, Facebook, Bing, and Yahoo to keep its services up to date with emerging trends and industry best practices. Having generated more than 800 million website visits and 224 million ad clicks for clients to date, Hibu delivers an all-inclusive digital marketing management experience centered on synced solutions and one-to-one services.

Alex Hoffman was proud of the website created for his business, Acme Rods, which restores and repairs classic cars. Once the site was a few years old, however, he wanted to find a way to rev the engines on his digital marketing efforts.

For that, he turned to the company who helped him turn the ignition on his website. Hibu, a company with decades of experience helping small-business owners manage and grow their brands in print and online media, quickly built a custom marketing plan specially designed to drive traffic to Acme Rods’ website.

In addition to turbo-charging the website with a modern and mobile-friendly design, Hibu and Acme Rods kicked off search and social marketing campaigns, display advertising, and online reviews. The well-rounded approach made a nearly instant impact — within three months, the Acme Rods website was seeing more than 12 times more page views.

“This was an overnight change in the business,” Alex said in an online case study.

Hibu utilizes its comprehensive portfolio of online marketing tools to connect buyers and sellers. The company maintains a close focus on serving small and medium-sized businesses whose owners are pressed for time and need help understanding the intricacies of digital marketing solutions, according to Director of US Strategic Partnerships Brandon Flynn.

“We allow business owners to have an easy and affordable local digital marketing presence, saving them time, saving them money, and giving them a chance to succeed and compete online,” he said.

Hibu’s Long Track Record of Success

With US operations based in Pennsylvania, Iowa, and New York, Hibu has a long and storied history of consulting local businesses. The company works with hundreds of thousands of clients across the country, helping them attain their online goals and reach new customers. A look at the numbers of campaigns launched and services sold:

  • More than 527,000 websites since 2008
  • More than 167,000 digital listings programs since 2013
  • More than 95,000 paid search campaigns since 2006
  • More than 42,000 display ad campaigns since 2012
  • More than 22,000 social media campaigns since 2014
  • More than 13,000 reviews programs since 2017
  • More than 5,000 SEO campaigns since 2011

*#s of campaigns and products sold since 1/1/2018

Hibu logo with image of Brandon Flynn

Brandon Flynn manages strategic partnerships for Hibu.

Hibu helps entrepreneurs build and manage all the campaigns outlined above, whether individually or as part of a multi-product strategy. Brandon told us the company has been able to stand out in a crowded industry by investing in its technology stack, strategic partnerships with major search engines, and customer support based on fostering individual relationships.

“There are a lot of agencies out there that offer similar services, he said. “One way to truly differentiate yourself is to outperform the competition within each of those solutions. We’ve built out an infrastructure to deliver optimal campaign performance and customer service. To further distinguish ourselves in the marketplace, we emphasize our ability to provide all the digital marketing you need, all from one provider, all working together.”

Hibu representatives work directly with clients to identify the perfect mix of products and campaigns that will enable entrepreneurs to reach their business goals and objectives. That relationship often extends throughout the development, proofreading, optimization, and management phases to ensure Hibu is maximizing its impact on each small business.

“You essentially get the feel of an agency built to serve SMBs, without having to pay the high fees of a boutique agency,” Brandon said.

Hibu’s Synced Solutions and One-to-One Service

With Hibu’s products and services reaching a business’ social media accounts, website, search engine listings, display ads, etc., the company emphasizes synced solutions working in tandem.

“Your digital marketing will only be fully effective and maximized when you have all of the various channels working together and talking to each other,” Brandon said, providing the example of a company’s branding being consistent on its website, Facebook page, and Google listing.

Screenshot of Hibu dashboard

Hibu’s dashboard consolidates data across a variety of services to provide a complete picture of a campaign’s effectiveness.

To better orchestrate the various services, Hibu customers can access a single dashboard that transparently and comprehensively shows how the campaigns and initiatives are performing in real time.

“We’re not just showing the top five keywords or what’s performing best,” Brandon said. “You get a full view into the entire campaign, all the data behind it, and you always have direct access to our support teams via chat, phone, or email.”

That effort to streamline complex and sometimes technical processes follows Hibu’s mantra of digital marketing made easy.

“We know from our experiences and surveys that digital marketing is usually too confusing for small businesses,” he said. “They don’t know who to trust, and there are multiple vendors providing multiple services. They need help, and I think the biggest takeaway is that they don’t have the time.”

According to Brandon, Hibu remains laser-focused on its goal of helping small and medium-sized businesses grow.

“That’s how we design our products, to work effectively for local businesses in a local or regional geography,” he said. “Everything is built for the small business, to give them a lot more for a lot less.”

Leveraging Partnerships to Ensure Campaigns Resonate

Critical to Hibu’s ability to deliver an improved and more profitable online profile, Brandon said, is the company’s ability to connect small-business owners with accredited experts familiar with major online platforms, including Google, Yahoo, Bing, and Facebook.

Screenshot of Hibu's partnership badges

Hibu’s performance, experience, and customer satisfaction all led to certifications from the industry’s top companies.

In the past several years, Hibu has secured various partnerships and certifications with all four platforms to ensure it delivers the most effective marketing campaigns. For instance, Brandon told us the company employs approximately 100 Google-certified analysts to manage Hibu campaigns within the search engine.

“It’s critically important in this space to stay current and even ahead of the trends” he said. “Whether it’s a new release from Google or a policy change within Facebook, that’s something we think differentiates us. We take it very seriously.”

Hibu’s status as a Facebook marketing partner was especially helpful in developing the company’s social marketing tools, which Brandon said was the company’s newest product.

“We’re seeing tremendous success and growth from that product,” he said. “It’s really a home run, and we address a lot of needs and concerns in the marketplace. We’re always looking to understand what’s next and what the business community is yearning for.”

Brandon wouldn’t divulge much information about Hibu’s upcoming product releases but again mentioned how high-level partnerships with industry movers and shakers enable the company to better serve clients and adapt to new technologies.

“Those are the most exclusive, hard-to-obtain badges that exist, and that gives us unique access and insights others wouldn’t have into those specific industries and technologies,” he said. “They’re guiding the business community to us because they know our track record, our success rate, our service model, our customer retention, our performance, and everything else.”

Laura Bernheim

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