TL; DR: The digital marketing landscape has changed dramatically since the introduction of the banner ad. Over the past decade, DesignPax has been a part of that shift and helped many ecommerce businesses design vital digital assets, including banner ads, email campaigns, and branded websites. One of the company’s areas of expertise is Shopify, and DesignPax can provide entrepreneurs with a complete package of production-ready assets, logos, and pages for ecommerce websites. While the design industry has shifted to include more ad and branding channels, DesignPax continues to stress consistency — through its team, responsive customer service, and high-quality products.
On October 27, 1994, Wired magazine introduced the banner ad to the world through its online affiliate, HotWired.com. The site’s team was looking for a way to monetize the magazine’s digital content and didn’t realize that it had stumbled upon a revolutionary advertising medium.
By 2019, spending on banner ads had reached nearly $57 billion worldwide. But during that 25-year gap, other, more powerful advertising channels emerged — including social media and search-based marketing.
Today, online entrepreneurs don’t need to find new ways to market their brands. Instead, they need to have a strategy to advertise effectively on all of the existing channels relevant to their business.
That’s why DesignPax offers an array of agile web, ad, and campaign design services that help both ecommerce entrepreneurs and enterprise-level marketers create well-rounded online brands — from banner ads to customized websites.
“A lot of our customers are single-owner ecommerce shops or small local businesses that need design projects done quickly,” said Evan Geerlings, CEO of DesignPax. “The other bulk of our business are marketing agencies and groups that don’t have an in-house creative team to serve their own clients, so they rely on us. We often build banners, marketing collateral, campaign material, or design landing pages for marketers who can deliver those resources to their customers.”
DesignPax works closely with clients during its design process and aims to fulfill their aesthetic, brand, and marketing visions. That may involve producing a logo, email campaign, or even a custom-built Shopify website.
And, because online businesses are often short on time and resources when they launch, DesignPax offers a transparent, competitive pricing structure and turns around initial project designs in 48 hours.
We have flat fees, and we don’t nickel-and-dime people,” Evan said. “We always go the extra mile and usually make extra revisions at no additional cost to make sure clients are happy. We have a 100% satisfaction guarantee.”
From Banner Ads to a Comprehensive Design Shop
Evan acquired DesignPax in 2019, and the company was founded about 10 years ago by two Israeli entrepreneurs who primarily focused on the ubiquitous banner ad market. As online advertising shifted to favor more holistic marketing and branding approaches, Evan saw an opportunity to grow DesignPax into more of a one-stop shop for ecommerce businesses.
“We expanded to include other areas related to design and development, including websites, print collateral, logos, landing pages, email newsletters, and Shopify sites, so we’ve expanded far beyond the banner world,” Evan said.
Many ecommerce entrepreneurs are quite familiar with the modern marketing landscape, and many have built burgeoning small businesses through social media. But those platforms can only take their brands so far, and DesignPax offers a partnership that allows them to tap into new markets.
“Many entrepreneurs started because they were adept at social marketing, had a large following, were passionate about that space, and realized they could make some money,” Evan said. “They may not be adept at development, design, and store management. So, we can take that over for them and allow them to do what they do best: follow their passion, increase revenue, and grow their business.”
DesignPax offerings can help businesses establish an online brand and attract new customers, but its work with Shopify is particularly vital to many customers.
Shopify Development Services Help Business Owners Focus on Products and Customers
One way that DesignPax differentiates itself is with its in-depth knowledge of the Shopify ecommerce platform and its customizability. And the team knows so much about the platform because DesignPax is also built on it — which was a feat in itself.
“We built our site on Shopify, which wasn’t really meant for a services business. It’s more for products and selling physical items,” Evan said. “So we had to do quite a bit of heavy lifting, modification, and coding to make the site work for our needs — and we’re pretty proud of that.”
DesignPax also puts that expertise to work for its clients and offers a comprehensive Shopify design package to help them get their business off the ground quickly. The package includes a basic logo, site images, and five customized web pages.
The process begins with clients providing DesignPax with some information about their site and uploading files they want to include. DesignPax then delivers the initial site project in 48 hours, with clients getting three rounds of feedback and revisions. Once the client signs off on the revisions, DesignPax sends the company its production-ready assets.
By taking care of the design and webshop heavy lifting, DesignPax gives ecommerce entrepreneurs time to focus on the aspects of the business that they are more passionate about. The company also offers Shopify consultancy and ongoing management services.
“If you’re a small ecommerce shop, you may want to focus on creating new products or want to work on the marketing and social media aspect of the business,” Evan said. “We can work on the platform side if you don’t have time, or just don’t want to. We can also consult with you and manage it so you can focus on other aspects of the business.”
A Philosophy of Consistency — From Processes to Building a Team
Since the first banner ad showed up on a website in 1994, digital marketing strategies have shifted dramatically. Banner ads are still a part of those strategies, but they include many more brand-building aspects — including websites, email campaigns, and social media marketing.
DesignPax offers all of those services for ecommerce entrepreneurs, and it has taken a consistent approach over the last decade that balanced expansion and high-quality results. And as many design firms leverage freelancers who may work on projects separately, the DesignPax philosophy starts with its team.
“We have consistency across our staff. One designer has been with us the entire 10 years, which is awesome,” Evan said. “But we also have consistency in service, customer care, our design and development, and that makes it into the end product.”
When Evan acquired the company, he understood that retooling its services was always a risk, but he believed that DesignPax could help many more customers by branching out. And he certainly considers the experiment a success.
“It’s been interesting. We have had to become experts in hundreds and hundreds of platforms and things that have changed since DesignPax was founded,” he said. “Back then, we would build a banner campaign, push it to Google, build a lander, and throw it on a server. But that whole world has changed drastically, and so have we.”