TL; DR: eClincher is an advanced social media management platform boasting advanced publishing, analytics, and collaboration tools designed for brands and agencies alike. The company is on a mission to support customers through their entire campaign life cycles with appropriate features for each step of the way backed by 24/7 support. With plans to move beyond current offerings to capture sentiment and other engagement metrics, eClincher is poised for yet another decade of success.
With the pressure to monitor social media accounts around the clock and a constant push to do things smarter, better, and faster, it seems like a marketer’s work is never-ending.
According to a 2017 study, a cumulative 82% of small business marketers surveyed said they spend anywhere from one to 25 hours per week on social media. In another report, one-third of CEOs and small business owners surveyed expressed the desire to spend less time on social media.
Clearly, staying on top of social media is a tall order, especially for SMBs. The folks at eClincher know this, and that’s why they built their social media management platform with the goal of simplifying the job of the modern marketer.
The all-in-one solution provides everything users need to engage, monitor, and grow their audiences on social networks quickly and easily.
“eClincher is all about providing peace of mind while reducing the hassles and headaches inherent in managing social media channels,” said Oded Sagee, Head of Marketing and Sales at eClincher. “The platform does a lot of the work for you. Ultimately, it boils down to time and money saved so you can focus on more essential activities, such as your strategy and your product.”
The company strives to support brands and agencies throughout their campaign life cycles with advanced publishing, analytics, and collaboration tools backed by 24/7 support and consultation services. Moving forward, eClincher plans to effectively capture sentiment and other engagement metrics that will help the company enjoy continued success for years to come.
Advanced Publishing, Analytics, and Collaboration Tools
The California-based company, headquartered in Palo Alto, was founded in 2012 by Gilad Salamander and Tal Mikaelovich. The company’s goal is to allow entrepreneurs and businesses to seamlessly track and manage social media accounts via actionable analytics.
At the time, Oded said marketers were still navigating the social media landscape to determine best practices and use cases. As social media continued to take the world by storm, it became clear that social channels provided almost limitless opportunities for brands to attract and engage audiences.
“Businesses really figured out how to take social media and add it into their marketing mix as a very different channel to communicate and be in touch with their audiences,” he said.
eClincher grew in step with the social media marketing phenomenon, evolving its customer base and platform to deliver some of today’s most compelling market solutions. From content and publishing to analytics and collaboration tools, the platform offers a comprehensive suite that includes all of the functions and features social media marketers demand.
Reviews on the eClincher site speak to the platform’s Swiss Army Knife-like capabilities.
“For the past three years, we have been stuck using 4 to 5 different tools to manage all of our social media pages,” said Jason Gordon, Founder & CEO of the agency Strong Social. “After reviewing eClincher, it seems to be the only platform that has all of the functions and features that we use built into one entire system.”
Today, eClincher is extending its services to include additional SEO and digital marketing avenues. “Since we have the tools and the platform in place, we’re able to also help with online presence, in general,” Oded said. “Social is definitely still the majority of the technologies and channels that we operate, but we have branched out.”
Supporting Customers Through Entire Campaign Lifecycles
eClincher classifies its features into six actions the platform empowers users to perform: listening, creating, publishing, engaging, analyzing, and collaborating. Oded said each feature is equally important.
Listening, he said, is a broad term in social media that refers to monitoring your target market, industry trends, and your competition. It’s an important part of any social media marketer’s strategy, and eClincher makes it easier with tools for following discussions, mentions, and hashtags that refer to your brands and products.
“You want to know what’s trending in your markets, especially with your competitors, and that’s a big part of our platform — enabling you to collect data throughout all social media channels and the web in general in one location,” Oded said.
eClincher also offers tools for online content creation, including suggested content feeds for curation, rich media libraries with free images and videos, and integrations with creative tools such as Canva and Giphy.
The platform’s publishing tools save users considerable time (and headaches).
“We provide one location where you can create and schedule your content,” Oded said. “You can publish everything from one location instead of logging into Facebook, Twitter, and LinkedIn separately and trying to figure it out. Plus, our editing tools help you shape images properly to accommodate each channel.”
In terms of engagement, eClincher makes it easy to interact with followers, users, and leads across all social media accounts to like posts, follow accounts, make comments, reply to questions, and accept new connections, among other tasks. With live social feeds and the ability to flag favorite feeds for easy access, the tool makes engagement far less of a hassle.
To derive insights from the activity you’re monitoring, eClincher’s analytics dashboard and customized reports are essential tools. “We create digestible, customizable reports that provide a quick analysis and understanding of what’s going on across your social media channels,” Oded said. “It’s all about simplicity and efficiency.”
Finally, the company’s collaboration tools help social media teams and their clients work together on content, move through approval processes, assign tasks, and create schedules, among other actions.
Robust Technology, 24/7 Support, and Transparent Pricing
Oded said eClincher bases its company’s mission on three pillars: technology, support, and transparency.
For example, the company takes great pride in its advanced Software-as-a-Service (SaaS) technology, which resides on premier cloud infrastructure while complying with strict regulatory and security requirements. Through partnerships with leading social media channels, the company is also able to easily keep track of the latest technologies.
“It’s definitely a technology-first approach, making sure that the platform works seamlessly and there are no problems,” Oded said.
Customer support, including consulting work, comes in at a close second — a savvy strategy considering that 44% of U.S. consumers will take their business elsewhere after receiving poor service. Recent reports show the trend isn’t likely to lose momentum soon: By 2020, the customer experience is expected to become more valuable to consumers than the cost or even the product itself.
“We joke here internally that we’re like Amazon when it comes to our support,” Oded said. “We have a 24/7 support team that spends 80% of its time on consulting work — guiding our customers on how to operate with sophistication.”
Finally, Oded said customers appreciate eClincher’s commitment to transparency when it comes to pricing. “It’s very detailed and very transparent, without one hidden cost,” he said.
Beyond Publishing and Tracking: Capturing Sentiment
When it comes to the future, the outlook for eClincher and its customers is undeniably bright.
Oded said eClincher is set to release a feature gauging audience sentiment so marketers can more effectively manage both positive and negative interactions.
After all, one of the fundamental tenets of social media marketing is never to ignore a customer.
“There is a lot of data out there that we can use to help people get a better picture of their engagement efforts in real time,” he said.