TL; DR: Online learning platforms can offer niche and hyper-focused education to students and professionals that cover topics they may not learn about in a traditional college setting. EasyShiksha is a leading provider of online learning, certifications, testing services, and career counseling in India and hosts hundreds of online training courses from colleges and institutions worldwide. EasyShiksha collaborates with its partner companies to fix some of the deficiencies in the online learning sector as part of its mission to deliver flexible, high-quality education to anyone.
Online courses typically supplement an education that may be outdated or too narrowly focused. The courses can also fill gaps in quality, especially in underserved educational markets.
Professionals can benefit from learning about complex modern subjects online because affordable, accessible courses promote economic mobility for people with demonstrable skill sets.
EaskyShiksha started in 2012 to revolutionize the elearning sector in India and help more learners advance in their lives and careers. The company has developed a sophisticated infrastructure that delivers a one-stop solution for widely accepted online certifications.
“When EasyShiksha entered the market, the main goal was to reach every rural or urban house,” said Nidhi Sharma, EasyShiksha Chief Operating Officer. “The basic goal was to remove economic and geographic barriers — especially given the great disparity in the country’s educational marketplace.”
The company offers elearning resources in more than 1,000 fields spread across five modules. EasyShiksha courses range from computer science to photography and provide practice tests and mock evaluations for more than 100 professional exams.
The platform also includes a career-helper tool and government job alerts that empower users to find or launch careers in the government or their chosen industry.
The company’s innovative approach to education has earned it plenty of praise, including a listing in the Global Educational Influencers 2020 list and recognition as one of India’s 10 best online education providers in 2019. EasyShiksha has grown into a formidable education provider in an Indian market expected to approach $2 billion in revenue by the end of 2021.
“Years back, the online marketplace and digitization were slow and far outpaced output,” Nidhi said. “To develop solid processes and to solve deployment issues, EasyShiksha branched into this space, and the results speak for themselves.”
Certificates and Elearning Drive Career Advancement in India
Initially, certificates were popular in India because they demonstrated some additional skill beyond a degree that helped people land better employment opportunities. Workers put certificates on their résumé and treated them as any other credential.
Today, however, it’s the skills and knowledge — not just the certificate — that matter. That’s where online learning comes into the picture.
“Online courses are now the largest media and online learning option,” Nidhi said. “This has also been the only solution after pandemic life or even during pandemic life. Now, it is more important to learn more rather than just hold the degree or evidence of attending an institution. What is real and what is required are the new normal and market trend. It is also helping people remain competitive in a global economy.”
The value of certifications and online education underscore the Indian market’s demand for specialization that transcends the typical bachelor’s degree. For example, a worker with a computer science degree is a generalist in CS. However, a company that needs a security engineer needs someone with a CS degree and specialized training or experience in security engineering.
EasyShiksha hosts training courses to help fill that gap. For example, a course in introductory Structured Query Language covers some of that engineering knowledge. In eight videos, supported by two quizzes and assignments, students get an overview of the most common SQL DML. After completing the course work, participants receive a certificate and more tools in their data-science toolkit.
Those programs also address a significant equity problem — both in India and across the globe.
“The opportunities, growth factors, and other social indicators show the huge gap in the urban and rural spectrum of society,” Nidhi said. “To solve the issues in the rural market, including problems like poor availability of resources, language barriers, internet connectivity, laptop computers, and even access to electricity, we needed to act. The importance of education was left behind when household chores, farming, and poultry were top priorities for people.”
Online Courses Meet Critical Educational Needs
The key to modern supplemental education is flexibility. Unlike formal education, which may require significant time and expense, an online course or certification program is generally short-term and targeted. Learners can often complete online courses on demand, and they cost a fraction of what a typical college class would cost.
The challenge, however, is ensuring that the course provider properly vets instructors and course content. After all, a substandard online educational course brings no benefit to the student. EasyShiksha ensures that courses meet high-quality standards, and students rate each course to assess its overall value.
“If I have a chance to explain the benefit of EasyShiksha and its educational quality in one line, it would be, ‘Good, quality education in a flexible manner,’” Nidhi said.
That slogan alludes to the many ways learners can engage with the content it hosts, and the value students realize.
EasyShiksha doesn’t develop its content in a vacuum. The company remains close to both students and employers to ensure that courses align to real needs in the workforce — to the needs of learners in India.
“We work hard to accommodate the latest trends. We listen and then collect feedback from students. Every stakeholder has a unique experience to add to the final list of improvements,” Nidhi said. “We are also very happy when we receive structural criticism so we can change. From all the feedback we receive, we then merge those points with our technical knowledge to innovate.”
EasyShiksha: Virtual Learning Offers Flexibility
Certifications and elearning are essential parts of the Indian economic market. Those credentials can give job seekers an advantage by showing that they passed rigorous courses and received in-depth technical training. Although the value of certifications has waned in recent years, virtual learning remains strong because it’s the skills, and not the paper, that employers find valuable.
Elearning courses fill valuable needs for people in India and around the world. They deliver niche content in a digestible format ideal for adult learners who need more subject-area knowledge. EasyShiksha also democratizes elearning by hosting courses that give everyone — in urban and rural settings — a chance to compete in the talent marketplace.
“The best part of EasyShiksha is not only offering the online courses while assisting the student in the learning or information management stage, but also being a one-point solution for students during the most confusing stage of life,” Nidhi said.
The company’s development road map focuses on federated EdTech alliances. EasyShiksha plans to connect educational entities from across the market on a single platform to share ideas, network, and offer career guidance. EasyShiksha aims to address shortcomings in the elearning model along with some change-making partners, including problems with hosted content in the EdTech sector.
“We are proud of the ways EasyShiksha is working and advancing,” she said. “EasyShiksha connects all educational entities on a single platform, offering world-class technology solutions and databases for all generations.”