|Features||4.7 / 5.0|
|Ease of Use||4.6 / 5.0|
|Pricing||4.8 / 5.0|
|Reliability & Support||4.4 / 5.0|
Volusion was designed with the intention of helping store owners create an online hub to market and sell their products quickly and easily. The number of available themes has dropped considerably since the update, but we expect to see dozens more added in the coming weeks and months. The majority of Volusion's features are centered around the idea of helping business owners track inventory and profit efficiently while making the user experience informative and intuitive for their shoppers.
Entrepreneurs can easily customize their online storefront with Volusion's revamped site builder, which provides easy access to product display settings, navigation menus, and more. The drag-and-drop platform is tied in with users' store management systems, allowing business owners to easily switch between design tools and the features covering order processing, customer relationship management, inventory tracking, marketing, design, and analytics.
Volusion seems to strike the balance between affordability and productivity, offering ample features and tools to justify what they charge. Naturally, the platform is significantly more expensive than free, self-hosted, open-source options, such as WooCommerce, Magento, or PrestaShop. Those services, however, require store owners to purchase and maintain a web hosting account. Although hosting can be procured for less than $5 per month, performance, security, and other features typically lag behind until you get to options priced comparably to Volusion.
When examined alongside other commercial hosted services, Volusion is quite a bargain. BigCommerce plans start nearly twice as high and come with transaction fees on purchases made through external payment gateways. Although the themes available through each eCommerce platform are visually impressive, they're both typically priced beyond $150. Wix and Weebly are priced equally or less than Volusion and offer cheaper themes, but the site builders include storage or product limitations and fees.
Our only gripe with the Volusion pricing format would be the $7-per-GB for exceeding bandwidth limits, but a responsible store owner should be able to adapt to scaling traffic and upgrade to new plans as needed.
As with seemingly every web hosting provider, eCommerce specialized or not, Volusion promises customers free 24/7 support and a 99.9% network uptime guarantee. Our support standards typically drop somewhat with eCommerce platforms, but Volusion puts forth a decent effort. Although we understand the upsell opportunities of offering priority support to the customers spending the most money on higher-tier plans, as Volusion does, we tend to gripe at hosts that limit support options for the small-time customers just getting started with the cheaper plans. Volusion reserves phone support to those spending at least $35 per month.
As for the online-only support, however, we do appreciate the level of depth in the support articles, blog posts, and how-to guides, as well as the ability to relatively quickly chat with a Volusion representative, but we struggled with finding different resources quickly. Information is spread among the blog and help center on the Volusion website, as well as the store and account management interfaces.
Volusion's major overhaul in mid-2017 was a giant step forward for the eCommerce platform, giving entrepreneurs and their customers more confidence in doing business together. The company streamlines the daunting process of starting an online storefront, finding success, and growing profits. We appreciate how many features and tools Volusion packs into the company's largely affordable plans, to say nothing of the hassle-free hosting experience. The Volusion website builder might not be quite as intuitive as some of the company's competitors, but motivated site owners should have no problem picking up the reins and taking control of their online business.
Overall Rating4.7 / 5.0