Written by: Lynn Cadet
Edited by: Lillian Castro
TL; DR: Building a business can be a challenging and emotional experience. But you don’t have to figure it out on your lonesome. Leadpages helps businesses launch conversion-ready landing pages with easy-to-use templates and a no-code, drag-and-drop builder. Designed to achieve results, Leadpages’ solutions allow users to quickly create websites and enhance their lead generation. We spoke with Ryan Truax, Senior Director of Marketing at Leadpages, about the platform, its human touch, and the necessity of time in business.
Small businesses are in a constant race against time. From conception to takeoff, they have to optimize their time wisely or risk being left behind by the competition.
“When starting a small business, velocity to that first outcome or sale is critically important to your staying power. We find that those who achieve that in a 30-day window, or even smaller, have a much greater chance at sustaining success,” said Ryan Truax, Senior Director of Marketing at Leadpages.
Maximizing time brings a wealth of value. The quicker a company launches a website or landing page, the better its odds are against competitors in the long run. Thankfully, businesses don’t have to overcome the challenge of time alone. Enter Leadpages.
“It’s about velocity to value and achieving that aha moment as quickly as possible. Our template is a great place in which you can start to see your brand come to life and then push that to market with the hopes that those actionable results are just a click away,” said Ryan.
Leadpages offers templates and an intuitive drag-and-drop builder to help businesses produce those “aha” moments for web visitors in seconds. Its templates are battle-tested and designed to drive conversions. The Leadpages team also offers guidance for generating leads through industry-leading support and real-time conversion tips as you build.
Leadpages Helps Businesses Generate Conversions
The small business market is a volatile place. New businesses are constantly emerging, and those who don’t keep up can lose all their momentum in a split second. In fact, 20% of new businesses fail in their first two years, and only 25% make it beyond 15 years.
Creating a compelling online brand can change that trajectory. Leadpages has built its solutions to help companies drive lead generation and conversion with digital marketing and landing page creation.
“Our templates are predicated on conversion. Leadpages has been extremely conversion-focused for the last 11 years because we’re a results-driven business. We know our customers’ businesses are just that,” said Ryan.
Leadpages’ landing page templates are not only modern, sleek, and visually appealing, but they’re also designed to command attention and optimize conversions. The company has used its decade of experience to create templates with formats and layouts that have generated conversion rates that are five-time higher than the industry average.
“Our templates are all battle-tested. We’ve run them out to the market, brought them back, and achieved some great results ourselves. So we feel confident about deploying those for our customers. And they tend to achieve results,” said Ryan.
Lead Generation Made Easy
Leadpages makes it easier than ever to get your business online, starting with landing page design.
“The customization is limitless. We have a drag-and-drop builder, like many folks do today, but it allows you to do things very quickly. In less than 30 to 60 minutes, you can have an exciting version of yourself on the landing page,” said Ryan.
Its landing page builder includes all types of widgets, features, and functionality to get users started on the right path with their websites. If you’re unsure where to start, its templates give you an excellent base that you can customize and tweak to your liking.
“Many folks are willing to read, watch, and consume information. But the application of that knowledge is still a bit intimidating. We’ve been doing this for 11 years, so we can expedite your learnings by taking all of our previous experience and walking it forward,” said Ryan.
Leadpages also has a marketing agency offering, which allows larger businesses to onboard Leadpages team members as an extension of their marketing team.
“We’re starting to be holistic in our approach to marketing and business results. Marketing agencies are nothing new, but our version of it here has been working quite well for us. We’ve seen a lot of advantages heading in the future because it’s all about results,” said Ryan.
More Than Just a Landing Page Builder
Leadpages has a couple of new features coming down the pipeline. Since conversions are a byproduct of UX design, its feature releases will focus on amplifying user experience and modernizing landing page elements to give end users a better experience.
The Leadpages team will soon have an A/B testing feature that allows businesses to compare multiple campaign variants and see which ones perform better over time. “Better yet, say month two, let’s spin up three more variants, run that same test, and challenge that winner. If you do that month in and month out, imagine the efficacy of your campaigns, your spend, and your time,” said Ryan.
Leadpages also seeks to help customers navigate ad technology, which has become more prominent with the rise of organic traffic challenges. With its technological features, the platform helps businesses connect ad tech to their landing pages with ease.
Leadpages takes pride in helping customers achieve results quickly. Its best-in-class solutions and expert marketing advice help businesses sustain success over time. And much of what it does is predicated on building human relationships.
“Business creation and growth is an emotional experience. You need to be guided by people who understand the delicacy of conversation, the challenges, the excitement, the opportunities. We’re building a marketing agency that employs human power supported by technology to expedite your results and make sure that you feel good along the way,” said Ryan.
