Recently, I suffered from a truly first-world dilemma: I desperately wanted new patio furniture, but I can barely fit more than a beach chair in my car. I didn’t want to impose on the friend with the pickup truck, and I wasn’t loving any of the sets I saw in the local stores. As with so many of my purchases, I eventually turned to the internet. Lo and behold, I found a comfy-looking set that arrived at my front door less than a week later.
My experience has seemingly become the new norm; an annual survey from comScore and UPS showed that in 2016, consumers bought more things online than in stores. While patio furniture might not be the most typical online purchase, eCommerce platforms abound to make life easier for retailers of all sizes, as well as their customers.
Shopify is an immensely popular service that offers a 14-day free trial, but the platform isn’t for everyone. Whether you’re looking for more features or more simplicity, we’ve compiled a list of six alternatives to help you grow and manage your online business.
Best for Solopreneurs and Small Startups
Most sellers aren’t tech wizards — they know how to sew, create jewelry, or design the perfect T-shirt. Whether you’re selling handmade products from home or advertising your small company’s services, several online platforms help entrepreneurs take away the web hosting headaches by providing intuitive site builders. Upgraded plans often include a shopping cart, payment processing options, inventory management tools, and other staples of the eCommerce world.
1. Wix Stores
Although businesses can offer their services and showcase their credentials on Wix for free, an online store doesn’t enter the picture until you sign up for the company’s $17-per-month plan. That price might be a little steep, but Wix is among our favorite site builders for the platform’s ultimate usability — simply drag-and-drop content to get the online store of your dreams. Plus, new entrepreneurs will seriously appreciate that Wix will not take a commission or cut of your sales.
The eCommerce tools in Wix are among the most basic and limited of the services on this list, but sellers will enjoy a streamlined suite of services for tracking orders and inventory, offering multiple payment options, sharing promotional coupons, and managing shipping and taxes.
- Build online stores quickly and easily
- Choose from 100s of industry-specific themes
- Drag-and-drop builder lets you customize without coding
- Add features via the App Market
- Quickly get your store noticed by popular search engines
- Get started on Wix now.
Weebly offers many of the same ease-of-use perks as its site-building brethren, including an intuitive drag-and-drop interface and hundreds of impressive themes. The company made major improvements to its eCommerce tools with a 2016 update that introduced refined functionalities with abandoned carts and calculating rates for both taxes and shipping. Coupled with revamped email marketing tools, Weebly’s website builder and eCommerce services provide sellers an all-in-one package that is hard to beat.
Weebly offers eCommerce functionality through both hosted and self-hosted solutions. Hosted might be a little simpler, but we recommend taking the extra step to sign up with a reputable hosting provider that includes Weebly as part of a shared hosting plan.
SiteGround, for example, will also give store owners top-notch performance, daily backups, and more responsive support. If you want to explore other eCommerce options as your business and expertise grow, SiteGround offers one-click installs for almost all the other platforms on our list.
- 1-click installs for eCommerce tools like WooCommerce
- FREE eCommerce plugin for WordPress
- Daily backups, a CDN, and FREE Weebly site builder
- Test changes to your online store within the staging area
- 24/7 support delivered by eCommerce gurus
- Get started on SiteGround now.
Best for SMBs and Fast-Growing Startups
As your online business grows, you might quickly find your needs outpace the beginner-friendly services. Upgrading your website and store unlocks a bevy of new features and tools to help you connect with potential customers. Moving from Wix or Weebly might be a pain, but the eCommerce options presented in this section and the next will match your company stride for stride as you scale your sales.
3. WordPress and Woocommerce
Naturally, we’re big fans of WordPress, the world’s most popular content management system. WordPress doesn’t come with eCommerce tools out of the box, but parent company Automattic acquired WooCommerce, the prominent WordPress plugin behind 28% of all online stores. Both products are open-source, meaning you can download and run the software for free. WooCommerce enables store owners to sell anything from tangible products to digital downloads, subscriptions, content, and even your time.
Because you download and install WordPress and WooCommerce on your own hosting plan, you maintain complete control and ownership of your data; you’re not beholden to the whims or success of a third-party company. Don’t worry about dipping your toes into a self-hosted solution. Our top-rated WordPress hosting providers provide excellent support, performance, and security tailored to the content management system.
- WordPress pre-installed with NGINX and PHP 7
- FREE SSL certificate and unlimited bandwidth
- Optional automatic plugin, theme, and core updates
- Features a FREE drag-and-drop WP page editor
- Premium themes and plugin subscriptions
- Get started on InMotion now.
Merchants selling through BigCommerce see their businesses grow by 28% year over year — double the industry average, according to research from Ipsos. The high-powered hosted eCommerce platform concentrates on both the technical aspects of uptime and performance as well as boosting sales with top-notch marketing and conversion tools.
With prices ranging from $30 to $250 per month, however, BigCommerce is far and away the most expensive platform on our list of Shopify alternatives. However, sellers can start with a 15-day free trial to make sure the platform is worth the investment. Even at the low tier, BigCommerce plans let entrepreneurs sell unlimited products through multiple channels without transaction fees. Higher-level plans introduce several features, including abandoned cart tools, fraud monitoring, analytics, and more powerful search and filtering options.
Best for Enterprise and eCommerce at Scale
As your sales rates grow, so do the stakes surrounding your online business. Milliseconds matter in eCommerce, whether for page loads or for downtime — Amazon calculated that it would lose $1.6 billion in sales each year if their pages loaded one second slower. As such, large businesses need an eCommerce platform and hosting that can stand up to traffic spikes and Black Friday sales.
As with BigCommerce, the 15-year-old Volusion platform offers a hosted eCommerce solution that can handle the demands of larger businesses. The well-rounded system comes out of the box with an astounding 900 features that have helped sellers make more than $24 billion in sales — four times more than their competitors. In addition to an intuitive site builder and marketing tools, Volusion uses top security measures to maintain PCI compliance and protect customers’ data.
Premium plans come with 35GB of bandwidth, priority support, and even a dedicated account manager. In addition to integrations with eBay and Amazon, Volusion enables sellers to take orders over the phone and process orders in bulk. A partnership with the Akamai content delivery network, or CDN, guarantees speedy website delivery wherever your customers live.
- Everything you need to build and grow an online store
- Drag-and-drop store builder and FREE themes
- FREE payment processing, shipping, and inventory tools
- Create discounts, send newsletters, and market your store via search
- Unlimited bandwidth and tools for SEO and marketing
- Try Volusion FREE for 14 days.
6. Magento on a Dedicated or Virtual Server
Another mainstay in the open-source eCommerce realm, Magento revamped its enterprise offerings by rolling out a cloud-based service in April 2016. Magento Enterprise Cloud Edition is a managed service that hosts your business in the company’s cloud environment. Although we appreciate how Magento blends usability and simplicity with the high-stakes needs of enterprises, we recommend putting Magento on your own dedicated or virtual server.
Our favorite hosts for dedicated hosting offer top-notch hardware and custom configurations to optimize load-time performance, in addition to including the same hands-off managed services and specialized support staff.
We find that Liquid Web, in particular, excels by offering performant solid-state drives and RAID arrays and guaranteeing 100% uptime. If Magento sounds like the right platform for your business, but you’re not sure if you’re ready for a dedicated virtual server, the top Magento hosts provide one-click installs at the shared hosting level and will help you scale through the server ranks.
- 100% network and power uptime guarantees
- Custom configurations, SSDs, and instant provisioning
- Auto-migrations, backups, and real-time monitoring
- Block/object storage and load balancer add-ons
- Our visitors pay $67.58/month! (usually $109/month)
- Get started on Liquid Web now.
Shopify Alternatives Boast High-Value, Low-Cost eCommerce Tools
I might still be immersed in a sea of oversized cardboard boxes whose contents are eagerly waiting for me to assemble and sit on them, but my new patio furniture is a testament to the value of a seamless online shopping experience. Your business depends on the tools you use to promote your website, manage inventory, and process payments and shipping. Take the time to find the eCommerce platform that works for your particular needs and goals.
For us, the power and popularity of WordPress reign supreme. Even though the content management system and related eCommerce plugin options are free, there is big money to be made by installing the tools on one of our recommended WordPress hosts. Happy selling!