Most people want to share the things they’re passionate about with the world. For me, this includes talking tech in my professional life and discussing hobbies, like eating hamburgers and skateboarding (not necessarily in that order), online in my spare time.
Squarespace offers a web building platform where people can easily get beautiful sites up and running to broadcast their ideas to the masses. Whether it’s a hobby you’re looking to share or a business you’re trying to promote, Squarespace’s wide range of templates offer designs for just about any subject matter or purpose. From eCommerce to wedding themes, we’ll dive in and take a look at some of the most popular templates Squarespace has to offer.
Most Popular Squarespace Templates (2020)
Your homepage is the first impression readers have of your site, so, no matter what topic you’re looking to transmit to online audiences, its design and usability must be compelling and intuitive.
Squarespace designers build templates with incredible attention to detail, taking into consideration aesthetics, the type of message to be conveyed, and user experience. Small businesses, photographers, bloggers, and hobbyists all have different needs and seek to present their messages in disparate ways, and Squarespace provides templates to fit most of them.
Here, we’ll peer into the most widely used templates by industry, by theme, and by the features most sought by site owners.
1. Best Squarespace eCommerce Template
For business owners who want to quickly grow an eCommerce site, Squarespace’s Galapagos template is a great place to start. Its grid-style layout presents products in an easy-to-view format so customers can quickly find what they’re looking for.
Simply hovering over product images shifts descriptive information and price in front of the images. Add-to-cart and checkout options are only two clicks away, and so are conversions, which is why the Galapagos template is so popular among online merchants.
2. Best Squarespace Template for Photographers and Portfolios
Whether photography is a profession or a hobby, most creatives prefer to present their work online in a way that best compliments it. Montauk, a Squarespace template trendy in the artistic community, does just that. The clean layout doesn’t distract site visitors from what’s important — the art itself.
With sleek galleries, blogging capabilities, and eCommerce options, Montauk has everything creatives need to effectively display, describe, and sell their work. Professional photographers enjoy the portability the Squarespace Portfolio app offers, as they are able to bring their photography sites with them wherever they go, even when there’s no internet connection.
3. Best Squarespace Template for Blogs and Writers
In a 1996 article, Bill Gates popularized the phrase, “Content is king.” The concept still holds true today, especially for bloggers. Each paragraph you post is essentially a building block that forms your online presence.
Squarespace’s Native template presents content on a scrolling page with a modern feel that lends itself to storytelling. Images can be formatted throughout the page to illustrate the words that convey the writer’s perspective. Photography can be highlighted in galleries, and simple integration with social media allows bloggers to further their reach.
4. Best Squarespace Template for Business
Bedford tops Squarespace’s most popular template list because of its versatility. However, the template is most prominently used by small businesses and nonprofits because of its numerous features, including checkout and donation capabilities.
Bedford’s simple and beautiful design ensures visitors will be impressed by what they see and take the actions site owners want. Squarespace business sites come equipped with a custom domain and business email and include the ability to gauge metrics on how your site is performing with Google Sheets.
5. Best Squarespace Template for Real Estate
Realtors nationwide are employing Squarespace’s Bryant template to showcase properties to prospective buyers. The template’s pages are designed to highlight a location with a large, featured image and presents specifics in text and thumbnail galleries below.
Multiple areas and neighborhoods can be presented to provide prospective homebuyers multiple options in the districts in which they’re interested in living. The Realtors do the legwork, but Bryant can help close the deal.
6. Best Squarespace Template for Wedding Websites
The answer was “Yes!” to the big question. Now it’s time to broadcast your love, engagement story, and wedding plans to the world. Alex, Squarespace’s premiere wedding template, is the perfect way to do it.
Your wedding guests will be impressed with the template’s full-screen imagery and parallax scrolling. This template’s elegant galleries give couples the ability to create albums to tell their story. And Alex’s registry and RSVP features simplify wedding planning so couples can focus on each other.
7. Best Squarespace Template for Videos
Many professional and amateur videographers are using Squarespace’s Wexley template to display their work to captive audiences. Galleries are designed so that videos open up in a lightbox when clicked. This creates a cinematic feel by dimming the page in the background and putting the film front and center.
Squarespace sites also come equipped with integrations with the most popular social media platforms, so videographers can connect with targeted audiences based on where they are receiving their information.
8. Best Squarespace Parallax Template
In recent years, parallax scrolling capabilities have become more widely used to create a feeling of depth and movement on sites. Among the many parallax scrolling templates Squarespace offers, Shift is the most popular. The template combines the best of both worlds and allows for traditional scrolling and the parallax approach.
It’s called Shift for a reason. An impression of action is created when scrolling, as background images shift slower than the content in the foreground. It’s a pretty cool effect and is bound to get people talking about your site.
9. Best Squarespace 1-Page Template
The flexibility of Squarespace’s Pacific theme makes it one of the best one-page templates the web builder offers. Its scrolling page design makes it easy to present a host of subject areas.
Pacific is perfect for restaurants or food blogs to showcase menus and reviews in an accessible format that allows for graphic elements to be incorporated throughout the text. A fully integrated storefront on Pacific gives the ability to track inventory, process orders, and market to customers through email.
10. Best Squarespace Template with Sidebar
If you’re looking for a Squarespace template with sidebar capabilities, look no further than Five. This template allows site owners to set sidebar location to the left or right in Squarespace’s Style Editor and add them to pages via Page Settings. One, two, or full-width sidebars can be selected with the Layout drop-down menu. The best part about Five’s capabilities is they allow site owners to include thumbnails in blog excerpts and sidebars on selected pages.
New Squarespace Templates are Rare, So Consider Your Options
Whether you’re talking burgers, technology, art, or eCommerce, Squarespace’s compelling templates are effective to get beautiful sites off the ground and your message out. Despite offering numerous templates, Squarespace rarely creates new versions.
If you’re looking for something different, there are multiple web builders out there that also offer stunning templates perfect for multiple subject areas. The HostingAdvice team has compiled a list of the top-rated website builder plans that include hundreds of free and premium templates with drag-and-drop editors.