Learning how to make money blogging is easier than you may think — making it actually happen, however, is a different animal. It’s all about execution, patience, and passion.
Despite your initial enthusiasm, success usually doesn’t come overnight. With time, a nuanced approach, and the right technologies, though, you’ll be on the right path to profitability.
Starting an online business requires a lot of patience before any sort of significant money starts to roll in. For most people who want to start a blog, the eventual goal is to get regular readers and build up some cash flow; getting there is a matter of dedication and strategy. Here are some tips to help you get started.
How to Start a Blog for Free and Make Money
Are you ready to start a blog, but not sure how to make money doing it? There are certain things you can do from the get-go to set yourself up for eventual profitability. Even if you’re green when it comes to blogging, following these steps can bring you closer to making green in your bank.
Tip 1: Use a High-Value Host With Free Blogging Tools
One advantage to blogging as a business is that it doesn’t have to have a lot of up-front investment. Anyone can start a blog for free using a platform like Wix. It’s as simple as entering your signup information. Other free blog software options include WordPress.com, Blogger, and Medium. These platforms are set up for even the novice to be able to quickly start blogging without worrying about the hardware or software behind their web operation.
Ideally, however, you should invest less than $3 per month in an affordable web hosting plan that comes with dozens of free blogging software options, ranging from Weebly to WordPress and beyond. These companies invest much more money in modern technologies and larger support teams that are available 24/7 to help you with any issues. You’ll likely get your blog online just as quickly and just as easily — but have an immensely higher ceiling.
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Tip 2: Blog What You Know (and Are Passionate About)
If you’re going to commit to writing a blog, you should be in it for the long haul. That means the topics you blog about should be ones you care about and know very well – enough to keep up with for many years to come. Posting regularly, especially when a blog is new, helps develop a continued, loyal readership as well as attract new readers.
Make sure you have the drive and knowledge to write continuously and passionately about your chosen topic, and write regularly to get out ahead of your publishing schedule. That way, you’ll have material that’s ready to go in case an emergency takes you away from your computer.
Tip 3: Develop Social Media Skills
When it comes to marketing your blog, social media has the potential to make a big impact. Using Twitter, Facebook, Instagram, and other social media outlets to promote your posts and complement your blog will diversify and expand your following.
Social media works for gaining new followers but is also a great place to add value for those who are already reading your blog. Using social media for marketing is a bit different than using it for personal communication. There are many free online resources to help you get started, including Moz’s Beginner’s Guide to Social Media and Michael Stelzner’s Social Media Marketing podcast.
Tip 4: Connect with the Blogging Community
A blog is not an island. Many people who start a business may feel like they’re alone in their efforts. However, bloggers are a different bunch who are not only generally good communicators but also value relationships with other bloggers where they can join forces to mutually support one another.
Work your network by offering to share content and cross-promote posts with other bloggers in similar and related niches. The blogging community is strong; you may be surprised who is willing to help you out.
Tip 5: Choose an Income Stream (or Several)
Content alone doesn’t make money. A blog needs a stream of income to generate a profit. Income sources on a blog can be sorted into three categories:
- Advertising: money from paid ads and clicks from ads on the blog
- Affiliate earnings: commissions received for referring visitors to certain companies
- Products & services: money from products and services offered by the blogger
Bloggers who make money have at least one of these sources of income embedded in their site, and the biggest earners incorporate all three. Content’s role in making money relates to its ability to bring visitors to the site. The more people who view your content, the more people click on ads and buy products and services marketed on your site.
How Much Money Can You Make Blogging?
The amount of money a blog can make ranges from zero to millions of dollars (which is very rare, but possible!). This number depends on a broad spectrum of factors, from blog topic and audience to networking and marketing efforts to sources of income. According to Glassdoor,the average blogger can expect to make roughly $32,800 per year once your site is established.
Many blogs don’t make any money, but that shouldn’t dissuade you if you’re determined. It’s possible to make a good living with a blog. Many blogs make several hundred to several thousand dollars per month. It’s rare to make more than that, but it’s been done and can be done again.
The top moneymakers in the blogging world start to grow their earnings after small beginnings. Check out this list of the top 20+ bloggers who earn at least $40,000 per month writing about topics ranging from entrepreneurship, productivity, cooking, and personal finance. Use them as inspiration as you start to plan your own blog.
As you can see, a variety of content niches hold the potential for blogging prosperity. To move toward making it happen for your own site, you’ll need a blog host, a topic you’re passionate about, and great content. Go forth, blog, and prosper!