New AI-Powered Blogging Tools Help SBOs Transform Content Creation and Enhance SEO

TL; DR: Writing requires flexing your creative brain muscle — but just like any muscle, it can get fatigued. That’s why the leading SaaS website builder, Wix, recently unveiled its latest suite of AI-powered blog tools. Einat Halperin, General Manager of Wix Blog, shared valuable insights on the critical role blogs play in enhancing visibility for websites of small business owners (SBOs) and how Wix’s new AI tools streamline the content creation process.

As a writer, I understand how difficult it can be to create compelling content. There are days when my brain wants to shut off a few hours early or take a week off somewhere tropical.

Copywriting, in particular, is its own form of art — not only do you have to be creative and clever, but you also have to sell the product or service while being informative and not over-pushy.

Thankfully, that’s where Wix’s new blogging tools come in. Wix recently released a new suite of AI blog tools that can help you create outlines, generate compelling content, and even produce custom images with just a simple prompt for your website.

So, when you spend all day designing your site and have no energy left to write a blog post, Wix can make your life that much easier.

We talked with Einat Halperin, the General Manager of Wix Blog, who explained how the new AI-based tools will help business owners take more creative control of their brands and websites.

Wix started as a website builder in 2006, a time when creating websites was becoming more accessible to just about everybody.

Over nearly two decades, Wix has evolved into a comprehensive platform for website hosting and building. It now offers a wide range of commerce and business solutions, including SEO, marketing, analytics, graphic design, financial tools, and generative content creation.

Although generative AI only became popular a few years ago, Wix had been in the game long before. In 2016, Wix released a web development tool called Artificial Design Intelligence (ADI) that uses AI to create custom websites with just a few clicks.

“The goal is to offload all the hard work on the user. When users came to Wix, they didn’t understand what a website and an online business entails,” said Guy Sopher, Head of AI Assistant at Wix, in another interview with HostingAdvice.

You start by answering a few questions about your project, including your industry, design preferences, and the type of website you need. Wix ADI then uses its intelligent algorithm to create a custom, professional-looking website based on your inputs.

“Starting from there, we understood how much AI can contribute to website building,” said Guy. “And we started understanding the use cases and the best way to use AI to build websites and online businesses.”

Wix ADI was so successful that it kick-started the inspiration for other tools. This led the company to release a suite of AI-powered tools designed to suggest relevant blog topics and generate content and images for their target audiences.

Many of us remember the rise and fall of blogging in the early-to-mid 2000s. During this period, blogging seemed to be at its peak, serving as a platform for personal diaries, professional journalism, and website exposure.

For those who miss the heyday of blogging, there’s good news: search engines love blogs. Here are several key advantages:

1. Increased traffic: Quality blog posts attract more visitors to your site. Be sure to cover topics that resonate with your audience and add relevant keywords.
2. Backlinks from authoritative websites: Informative blog posts are more likely to be linked to other reputable websites. This is crucial because it improves your domain authority and boosts your search engine rankings.
3. Internal linking: Blogs allow you to create a network of internal links within your site. These links guide visitors to other relevant pages and spread link equity across your site. (Hint: HostingAdvice does it in this article, too.)
4. Better user engagement: Blogs can serve as a form of customer support or FAQ section by answering questions and providing solutions.

If this all sounds unbelievable, know the numbers don’t lie.

“We see that, on average, sites with blogs get 86% more organic traffic than sites without blogs. With our range of new blog creation tools, we’re looking forward to more users producing top-notch content,” Einat shared.

Additionally, statistics show companies with blogs generate 67% more leads each month, and active blogs boost websites with 434% more indexed pages. In other words, having an active blog greatly enhances your online presence in more ways than one.

Regular blogging tells search engines, like Google and Bing, that you’re actively updating your site with fresh, relevant content.

But let’s be honest: Not every small business owner (SBO) has the time, energy, or, quite frankly, the inspiration to write a new blog post every week.

“One of the most effective tools to increase conversions, promote new products and events, and establish trust with customers are blogs. The challenge users face is ideating and consistently creating high-quality blog content,” said Einat.

With Wix’s new AI blogging tools, you can swiftly turn ideas into near-ready articles. Think about how much time and mental effort you’ll save when it’s time to create engaging content.

Here’s what you can expect from the suite of AI tools for blogging:

• Content creation: Brainstorm ideas to craft complete posts or outlines based on your audience’s needs.
• Advanced customization: Use the outline tool to get structure suggestions and writing guidance. Easily adjust your content to match your target audience’s preferences and interests.
• Optimization: AI-driven recommendations improve your blog titles, images, and SEO — which means better rankings, user engagement, and more authority.
• Enhanced visual integration: Add images to make your blog content more visually appealing. Specify your desired style and the AI will do the rest.
• Seamless access to Wix Business Solutions: The AI blog tools fully integrate with the Wix platform, so you can connect your blogs with Wix Business Solutions. This includes features like one-click promotional emails sent to subscribers and linking blog content to pricing plans.

These handy tools mean you can get a fully drafted blog with custom images and SEO-driven content. The algorithm pulls relevant information — such as your tone of voice, audience, and keywords — from your existing business information and blog post settings to produce an article that looks like you wrote it yourself.

Or, if you prefer, opt for outline creation, where you can gather ideas and inspiration to write. This way, you’re still doing the legwork — you just have a helping hand in creating it. Quickly get new topic ideas for your posts or pull blog post ideas from your existing products, events, or services.

Some people believe that with generative AI, we’ve opened a can of worms that can’t be sealed shut. But whether the fear is that it will take our jobs, write our books, create our music, or teach our children, there is a silver lining. I believe it just all depends on how we choose to use it.

Leveraging the latest AI-powered blogging tools, like those offered by Wix, can streamline content creation and quickly produce high-quality, SEO-friendly posts. Learn more about Wix’s new solution here.