TL; DR: Hostking has established itself as a premier hosting option for South African SMBs through efficiency and customer service. The company offers responsive support, a 99.9% uptime rate, and robust server security through BitNinja. SMBs can also leverage its SEO tools, website builders, and domain registration services to get up and running quickly without having to pay a premium or get stuck in expensive, long-term contracts.
Data security is one of the most significant concerns for modern businesses. Ransomware attacks increased by 715% in 2020, according to a report by Bitdefender, and they have shown little sign of slowing down in 2021.
Developing a robust security plan was once seen as something only enterprise companies needed to worry about. However, in the modern digital climate, every company needs a security plan as one data breach can put a smaller operation out of business.
Hostking understands how data security affects South African entrepreneurs and has developed into one of the country’s premier hosting options by focusing on safety and customer service. In an industry that doesn’t always offer the latest security features or strong customer support, Hostking has dedicated agents to answer customer questions and quickly resolve problems.
“Hostking was established 10 years ago. We may not be the biggest or the largest hosting provider out there, but that provides us with the opportunity to keep in closer contact with our customers,” said Amien Adams, Hostking CMO.
The company’s focus on service and security allows it to offer online consistency to clients without the challenges that often result from rapid growth.
Hostking offers a diverse set of digital tools to help businesses launch and grow. They include domain registration, SEO through its platform Marketgoo, and hosting options, including VPS, WordPress, and managed cPanel. It has everything a startup ecommerce company needs to get a website up and running — and features to promote long-term success.
Hostking provides clients with the highest levels of data security through its partnership with BitNinja, which is powered by a crowd-based security network. BitNinja collects server attack information from each of its users so, as its user base increases, its data defense knowledge base expands.
BitNinja already covers more than 1,500 web servers, and its crowd-sourced software blocks more than 3 million attacks per day. Through the partnership, Hostking is doing its part to ensure that SMBs and ecommerce websites stay safe from cyberattacks.
Hostking makes it easy for companies to focus on their products and services and leave their IT needs to the professionals. Its diverse toolkit and website building features can help increase ROI for South African businesses.
And startups and entrepreneurs that partner with Hostking can spend more time innovating and less time worrying about the intricacies of data security or site management.
Consistent Service Helps with Steady Growth
With so many new arrivals in the hosting space, it’s rare to find a company that has offered consistently well-received products and services for more than a decade. Many companies take on significant investment capital that can cause fluctuations in service and pricing.
However, Hostking has grown steadily without any large outside investments, which means it can focus on offering a reliable product with exceptional service.
“It’s difficult to balance customer service with a massive list of clients, and we believe communication is key,” Amien said. “Our company has grown slowly over time, and this has allowed us to provide excellent customer service throughout the customer life cycle.”
In the South African hosting industry, support often comes second to product innovation, but it’s an essential piece in the success of a software platform. Even when minor issues are left unresolved, products may suffer, and customers often look elsewhere to find the help they need.
Hostking users typically get their questions resolved quickly and easily. That accounts for the company’s steady growth and loyal customer base. However, it also allows its products to shine because customers are empowered to use them to the fullest extent.
Many hosting providers in the market have tried to reduce the service element by simply focusing on the development and product. Hostking invests in both its products and customer service offerings, which keeps the company ahead of the curve.
Comprehensive Digital Tools Include SEO and Domain Registration
Niche hosting companies often focus on one piece of the managed services solution. Hostking, on the other hand, offers everything that an SMB or startup needs to get off the ground and start building a customer base. That approach saves customers time and money when they tie all of their services together.
Ecommerce businesses are especially pleased with Hostking’s all-in-one solution. The sector grew by 44% in 2020 as the world continued its movement to online platforms and digital solutions for transactions. Hostking offers ecommerce entrepreneurs an easy way to build a thriving digital storefront quickly.
“We’ve seen a lot of new ecommerce websites pop up in the last year, and we’re trying to make it easy for companies to launch their websites quickly and affordably,” Amien said.
Enterprise companies often have the budget or IT team to spin up an ecommerce channel fast., However, startups or small businesses that need a website are best served by a hosting provider that can do everything in one place instead of negotiating with different vendors and purchasing various products.
“We do WordPress hosting, CPanel hosting, and managed services so that companies can focus on their product while we do the heavy lifting on the website,” Amien said.
Hostking offers the comprehensive digital toolkit that companies need to build a thriving digital business. It allows businesses to focus on their product suite by providing competitively priced hosting packages, saving them time and boosting ROI.
Hostking: Expanding While Keeping Servers Secure
Another perk of expanding slowly and focusing on customer needs is that Hostking has been able to stay ahead of security concerns. When companies lease servers and grow quickly, they may leave gaps in their defenses. Hostking has made security one of its highest priorities.
“Our security is keeping up with the latest demands as this has become a much larger concern during the COVID-19 pandemic,” Amien said. “Ransomware has been on the rise since 2020, and we’re committed to keeping our servers secure so the internet is a better place for every user.”
Hostking strengthened its server security through its partnership with BitNinja, a crowd-sourced data security company. It offers all of its customers access to BitNinja, which bolsters the defense of its own servers and brings valuable information to the public.
Hostking is also expanding by adding servers. However, instead of placing profits and revenue above service and quality, its guiding mission ensures steady growth and promotes more consistent products and services. It offers services that growing companies need and helps them save money along the way.
South Africans, and global users alike, have come to rely on Hostking to provide everything they need to build ecommerce websites and boost traffic. Hostking is a premium hosting option for small businesses that have more modest budgets than their enterprise counterparts, but need SEO tools, domain registration, and customer service.