Writer: Lynn Cadet
Editor: Lillian Castro
Reviewer: Cristian Lopez
TL; DR: Rising up the ranks in the eCommerce industry can be challenging. But having the right hosting provider can make all the difference. Pofii provides users with web hosting services they can trust to power their websites. Performance and speed are two of the most important factors in creating a successful eCommerce store, and Pofii delivers both. We spoke with Karlo Knezovic, CEO and Founder of Pofii, about the hosting platform, its emphasis on speed, and his insight on WordPress and its future.
I have a confession. I used to be an online shop-acholic. It started with shoes, no thanks to those catchy JustFab commercials. Then it spread to clothes and makeup. Before I knew it, I was buying almost everything online, just for the thrill of it.
Nowadays, I do most of my shopping in person, except on occasion for specialty products and when I have to compare reviews. But one thing I remember from those days was the importance of user experience when browsing for something new to buy.
A website never met my standards if it had slow speeds and took forever to navigate. I would just leave and find a new part of the web to shop. The thing is slow speeds drag out the entire shopping experience, from browsing to checkout, which can impact sales, user trust, and SEO.
“Slow load times lead to abandoned carts, lost revenue, and lower search visibility. That’s why it’s essential to provide the best technology and hosting resources that prioritize speed,” said Karlo Knezovic, CEO and Founder of Pofii.
With so much eCommerce competition, online storefronts must have high performance to survive and keep users on their sites. Pofii responds to this need by providing eCommerce owners with top-notch hosting for their websites.
Its performance-oriented web hosting offers some of the fastest speeds in the market, allowing site owners to boost their end-user experience. And Pofii customers can attest to its speeds. One user left this review about Pofii’s high performance on Trustpilot:
“We have been using Pofii for both reselling through affiliates and hosting our own website. I can confirm high speeds and great support… Overall, it has been a great experience,” said John, a U.S.-based customer.
Below, I’ll discuss Pofii’s web services, its approach to hosting, and what goes into its speedy and performant server infrastructure.
Speed Is the Name of the Game
Pofii launched in January 2023. Although it is still a fairly new hosting company, it hasn’t wasted any time in making its mark. Karlo admitted that, when the team first started its journey, the company was lost within the sea of competition.
“We soon realized that doing things differently was the key to our survival. We chose speed as our main differentiator, and later on, we expanded our goal to stand out in every aspect — and it worked,” said Karlo.
Pofii’s MO is speed, and establishing that helped it stand out among the crowded hosting industry. WordPress also became central to its speed optimization efforts, which allowed Pofii to capture the attention of a large part of the market.
“In the past year, we’ve gained recognition for delivering some of the fastest speeds in the industry, particularly for WordPress sites,” said Karlo.
The Pofii team has also combined its own innovations with existing hardware/software to optimize performance and speed even further. For example, it leverages the LiteSpeed Web Server and fine-tuned it to fit it seamlessly into its hosting environment to improve resource usage and performance.
The innovations don’t stop there. Its proprietary technology, PAIRA, has enabled it to deliver high performance at all times. “Our PAIRA technology dynamically reallocates resources during traffic surges to maintain speed, ensuring a smooth customer experience and driving conversions,” said Karlo.
Helping eCommerce Users Stay on Top
The Pofii team understands how it feels to compete in a crowded market. So much so that it gladly takes on the challenge of ensuring eCommerce users receive the necessary solutions to stay ahead in the eCommerce industry.
“Pofii helps eCommerce businesses stay competitive by providing robust infrastructure. For instance, our Watchdog system continuously monitors web servers for any issues and automatically reboots them when anomalies are detected, ensuring minimal downtime,” said Karlo.
Paired with cutting-edge hardware, Pofii guarantees fast, reliable, and secure hosting. Its robust infrastructure includes NVMe SSDs, DDR5 RAM, the latest AMD processors, built-in managed Cloudflare CDN, and security.
Pofii ensures its users receive all that they need: speed, security, and reliability.
Solutions for WooCommerce and WordPress Users
We all know WordPress is popular. But it’s on another level of stardom among the Pofii audience base. Karlo told us a whopping 85% of the websites Pofii hosts are WordPress-powered. That’s partly due to its dedicated WordPress offering.
Its TurboWP™ plan is its fully managed WordPress solution. It includes one-click staging, unmetered bandwidth, regular backups, LSCache, and dedicated WordPress support. As it happens, Pofii’s overall platform is built to improve the hosting experience for users.
“We’ve made significant investments in our pPanel, which now allows us to offer managed WordPress and WooCommerce services, making it easy for non-technical users to launch a fully operational website with just a few clicks,” said Karlo.
Users don’t have to worry about the manual ins and outs of hosting management because the Pofii platform takes care of everything. Its managed plans include:
- Server selection and 24/7 support
- Cloudflare CDN optimization
- DNS and email setup
- Preinstallation of WordPress or WooCommerce with recommended plugins
- Firewalls, regular security updates, and SSL certificates
Pofii also plans to launch a TurboWP™ hosting series for WooCommerce users.
“We are excited to launch the TurboWP™ WooCommerce Hosting Series, which will also be fully managed. This new series is set to launch soon and will provide a hassle-free solution for eCommerce users who want the best in performance without worrying about the technical details,” said Karlo.
Where Hosting Providers Will Fit In the WordPress Future
Karlo shared with us where he sees the WordPress future going and what role hosting providers will play in it.
“The future of WordPress and eCommerce hosting will continue to be shaped by performance, reliability, and ease of use. Choosing a reliable, fast hosting provider is one of the most critical decisions for website success, especially for eCommerce businesses,” said Karlo.
Today, no one can afford to have a site that takes several seconds to load. This will hold even more true in the future, as demand for higher performance increases. Customers have become familiarized with near-instant web experiences and won’t settle for less.
“The hosting provider plays a pivotal role in ensuring these performance standards are met, and businesses must continuously monitor and test their hosting solutions to ensure they’re maximizing performance and user experience,” said Karlo.
Pofii: A Hosting Provider That Delivers
Pofii is not only fast but also reliable. These characteristics are evident in its offerings. With exceptional uptime and comprehensive plans, Pofii makes sure you get everything you need to launch your website. If you need more control, you can check out its Supersonic™ hosting series.
“Built on the same high-performance infrastructure, Supersonic™ delivers industry-leading speeds without managed WordPress support, providing a highly affordable option with pricing comparable to mass-market providers,” said Karlo.
The Supersonic™ series is ideal for users looking to test and experience Pofii’s fast speeds and performance without paying for its additional managed services. Pofii delivers on its promise and continues to improve to provide blazing-fast speeds with reliable services and support.
“Our team is always looking for new ways to improve performance, ensuring that our platform integrates seamlessly with new WordPress updates and technologies as they evolve. This allows us to stay ahead of the curve and continue delivering cutting-edge solutions that keep our clients competitive,” said Karlo.
Karlo’s Advice for Website Owners
Besides speaking on Pofii’s solutions, Karlo offered advice to eCommerce and WordPress site owners. He emphasized the importance of choosing the right hosting provider, saying it is crucial to the success of any website, especially eCommerce sites.
“It’s important to stay informed about new players and innovations and choose a provider that consistently delivers on their promises,” said Karlo.
Although the core aspects of the hosting industry haven’t changed much, Karlo said the industry is seeing significant improvements in usability and hardware capabilities. So those are qualities to look out for in your hosting provider. He also left this last piece of advice for our readers.
“Whether you’re a blogger, eCommerce site runner, or dropshipper — never give up. I know it sounds cliché, but persistence truly makes the difference. Stay patient, keep learning, and you’ll find the right path and the right knowledge to succeed,” said Karlo.
