TL; DR: Exai is on a mission to make life easier for its customers by fixing and upgrading outdated websites that are all too common in the SMB world. In addition, the company’s managed hosting, intuitive content management system, and SEO tools are designed to take the guesswork out of technology so that business owners can focus on their core competencies. With free upgrades and friendly support just a call away, Exai is helping SMBs thrive online.
Once limited to ice cream, food trucks with full mobile kitchens have become trailblazers in today’s culinary scene. Not only do they give foodies a chance to try something new (did someone say lobster grilled cheese?) — but they provide entrepreneurs with an enticing small-business opportunity.
The proof is in the stats: In 2015, the U.S. food truck industry was valued at $856.7 million and projected to be worth nearly $1 billion by 2020.
When starting such a business, food truck operators are likely more excited to roll out their vehicles than their websites. But an online presence is essential to the success of any small business, curbside or not.
Fortunately, companies like Exai are serving up all-in-one solutions for building, hosting, and maintaining sites — and they’re catered specifically to the needs of SMBs.
The company specializes in a unique trade-in model that allows customers to hand over their old, outdated sites and get an upgraded, modern site that attracts and retain customers in return.
“We’ve got your back,” said Tosho Micevski, Marketing Director at Exai. “Small business owners don’t have time to worry about keeping their site running and updated — we are here to help them handle the technical challenges. We can fix what is old and broken.”
Tosho said Exai is like a mechanic’s garage in that customers can bring their old cars in and upgrade them to a newer version.
“Our process of website migration involves redeveloping the old code on your site to a new HTML code for a one-time payment of $690,” he said. “This includes a mobile-compatible website, free Https security, and the latest HTML markup and technology. Exai will fix and upgrade your site in accordance with Google standards and give you a search engine advantage before your competitors. If customers want, we can also change their website to look visually more appealing with our makeover service.”
Exai also has a brand-new ecommerce module that can help small businesses in these difficult times make sales online.
Features include the auto-creation of product and category pages, automatic shopping cart and checkout pages, auto-updates for product data across the site, and order management. Two payment gateways are available: PayPal Express and Worldpay Online.
Ultimately, Exai aims to provide site management solutions that help SBMs grow faster and stronger than ever. “We know our customers — and we know that they are busy,” Tosho said. “That’s why, whatever happens, they can contact us for all of their needs in one package.”
A One-Stop Shop for Online Presence Designed for SMBs
Exai was founded in 2012 by Gal Moran, a businessman with a background in statistical analysis and mathematics who had worked in the artificial intelligence (AI) sector for four years prior.
That year, the Israel-based company received $15 million in a seed funding round. The investment allowed Exai to develop AI-based website conversion technology that allowed for the mass production of websites for SMBs.
“Exai’s main product, which everything revolves around, is its drag-and-drop content management system,” Tosho said. “It’s designed so that people with little to no knowledge about design and development can easily make changes to their content.”
The Exai team can help customers build a template-based website from scratch, convert data from Facebook pages and other resources to a new site, or redesign an existing site. All sites are fully mobile-friendly with a complete set of tools and features that help users scale their online presence.
“We look after our customers from the moment we migrate them to our content management system,” Tosho said. “They don’t have to worry about hosting, building, maintenance, upgrades — Exai does everything automatically and ensures that your website is never down.”
After a one-time migration fee based on the number of website pages, the customer is only responsible for a low-cost monthly payment, with discounts for yearly contracts.
“After the migration fee, we like to say that we offer an all-inclusive customer experience for no more than the cost of hosting,” Tosho said. “Of course, you get so much more than hosting.”
A Flexible WYSIWYG Builder and Free Font Gallery
When it comes to attracting and connecting with customers, design is important. Research shows that 59% of consumers prefer to engage with content that is designed beautifully, meaning that SMBs must showcase their brands in a compelling way.
Many small business owners, who are forced to tap into their own savings to fund such endeavors, are taken aback by the quotes they receive from developers and website design agencies. Prices vary, but they can range anywhere from $1,000 for a single landing page to well over $150,000 for a custom web application.
Other solutions, like WordPress, are free but known for a steep learning curve — which often leads small business owners to seek expensive outside help. Tosho said Exai is a refreshing alternative in that it’s easy to use, with one fixed cost and no surprises. Because website creation and design are fully automated, the company can offer a high-quality result on a small business budget.
Exai’s proprietary website-building software is designed to empower nontechnical users to create, style, and clone websites, and easily edit them afterward. Customers can choose from a range of stunning themes featuring everything from engaging video backgrounds to easy-to-organize widget blocks. After selecting a template and entering some information (or transferring it from an existing website), Exai generates a ready-made site that users can start editing immediately.
Users can also assign roles and permissions to restrict access as desired, change and assign various page structures with ease, and apply page or sitewide edits with one click. “We try to make everything as simple as possible,” Tosho said.
Stay Up to Date with Continuous and Free Upgrades
Tosho told us that one of Exai’s most compelling value propositions is that the company handles all updates and plugins so customers can focus on content and SEO.
“When other companies perform technology upgrades, they charge you for that,” he said. “If they have new products, they will sell those products to you. We’re different — we’re not going to charge you for any upgrades, new features, or major changes to our system.”
For example, he said the company is working on ways to better leverage AI in its CMS. When these functionalities become available, customers will receive them at no additional cost.
In addition to saving time and costs, Exai’s fully maintained solution includes all the tools needed to ensure its customers’ sites are safe and secure. The company actively monitors all sites and performs backups across multiple servers to keep sites up and running.
Exai also offers a 99.97% uptime guarantee — assuring that sites will be online and accessible to visitors — and free SSL certificates, which encrypt data sent from the customer’s browser to the company’s server. SSL certificates are a must for any modern business. Without one, Google will display a “Not Secure” warning in your URL bar, which may alarm visitors and ultimately drive them away.
But Exai customers don’t have to worry about such things — they’re all a part of the company’s “We’ve got your back” mantra.
“We can give you everything that you need to run your business and are always upgrading our system,” Tosho said. “If a new website requirement comes out tomorrow, we’re going to take care of it for you.”
The Comfort of Knowing Help is a Call Away
Another benefit of a one-stop shop website company is that customers always know where to turn — especially in a moment of panic.
“Technology can be scary, and though the probability of your website going down is very small, you want to know who to call when you need help,” Tosho said.
With Exai, customers don’t have to scroll through their contact list, wondering whether to reach out to their host, developer, or designer.
“Just get in touch with us and — boom! — we will fix things right up for you,” Tosho said.