The Zyro Website Builder: An AI-Powered Tool to Quickly and Effectively Launch Sites and Ecommerce Stores

The Zyro Website Builder

TL; DR: Designing a website from scratch isn’t easy. And with the help of Zyro, it’s also unnecessary. The company, a subsidiary of Hostinger, provides a no-code drag-and-drop site builder to create stunning websites with fast page load speeds. Designer-made templates and built-in brand and marketing tools complete the package, making it possible to both build and grow websites and online stores with ease.

Without the help of a developer, website projects are similar to diets or exercise plans — you have a lot of momentum to start but soon run out of steam. The internet is littered with partially completed sites, from professional portfolios still loaded with Lorem ipsum to small ecommerce stores that never quite got legs.

According to Giedrius Zakaitis, CEO at Zyro, these failed attempts to make a splash online are often tied to WordPress difficulties.

“A lot of good ideas fail in the process of taking them online, and they fail because WordPress is somewhat of a gray area,” Giedrius told us. “It’s not impossible to use, but also it’s not super easy. A lot of people get halfway there and just give up when they run into problems.”

Zyro logo

Zyro’s no-code drag-and-drop site builder empowers users to create beautiful sites with fast page load speeds.

The solution, he said, is Zyro — a brand-new website builder designed to make creating websites and ecommerce stores from start to finish easier than ever before. The no-code, drag-and-drop builder stands out from similar market solutions for its AI-powered content generators, lightning-fast page-load speeds, and comprehensive marketing tools.

Giedrius told us that Zyro is intended for individuals and SMBs looking to get started online. In addition to website creation, the platform helps users generate visual identity and branding assets via the power of AI. Free hosting is another perk.

“Whether you’re starting a small business in an emerging market or you just have an idea for a side hustle, Zyro can get you going with an affordable website and marketing resources that are 80% as good as an agency would provide,” he said. “When your business becomes successful, you may have the income to hire an agency. But when you’re starting out, that’s not typically an option.”

Code-Free Site Building for Individuals & SMBs

Giedrius has been in the hosting industry for more than a decade, first with a small startup and more recently as Head of Product at Hostinger. Zyro, which he now leads, was established in 2019 as a subsidiary of Hostinger. While the two are legally independent agencies, they work together in a mutually beneficial fashion.

“If people come to Hostinger, we’ll ask them whether they have any experience working with PHP or WordPress,” Giedrius said. “If the answer is no, we refer them to Zyro. So while we’re building Zyro as a separate brand, it’s closely integrated with Hostinger and benefits from the company’s strengths.”

Zyro entered the market just two years ago, filling a gap in the website builder space.

Find an aesthetic that fits your business with templates galore.

Find an aesthetic that fits your brand with templates galore.

“There are just a few brands — very strong ones — in the market, but they’re giants in terms of revenue and the number of clients they serve,” Giedrius said. “With Hostinger, we demonstrated that we can scale, sell products globally, and localize them in a lot of markets. We saw an opportunity to execute the same playbook we have at Hostinger in the website builder space: offering the fastest service and the best price-to-quality ratio.”

Entering the market more recently also provided Zyro with a competitive advantage from a technological perspective. The website builder, for example, leverages a CSS Grid Layout. This relatively new technology divides pages into major regions which empowers users to align elements into rows and columns for greater control.

“It was pretty good timing to use this technology because if we would have started half a year before, CSS Grid Layout was not supported by all major browsers,” Giedrius said. “Today, it is. The best part about the technology is it’s automatically responsive, which gives the user a lot of freedom.”

Lightning-Fast Page Speeds

Websites built on Zyro must be hosted on Zyro servers due to the special architecture of the platform. All website builder plans include free cloud hosting, so customers don’t have to worry about purchasing separate plans.

Giedrius told us Zyro’s strategic use of cloud hosting results is one reason the platform offers such good loading speed, delivers reliable performance, and is less prone to downtime. The platform’s built-in content delivery network (CDN) also boosts performance by delivering site content in close proximity to the user.

In addition to optimizing its cloud infrastructure, the Zyro team prides itself on issuing updates to the site-building platform for continuous improvement.

“Because Zyro operates as a Software-as-a-Service (SaaS) product, our team can keep shipping speed improvements,” Giedrius said. “For example, if we have an algorithm that can optimize images 10% better, we push it to the network. We never compromise on speed.”

The company is making a wise choice when it comes to SEO. According to Google, the probability of a bounce increases by 32% as mobile page load times increase from one to three seconds. Google has also used speed as a ranking factor for desktop searches since 2010 — and has done the same for mobile searches since July 2018.

AI-Based Tools That Make for Fast Site-Building

Zyro’s relationship with Hostinger helps inform the platform’s artificial intelligence models, which work to automate a handful of site-building tasks.

“For AI to work, you need lots of data, and we were in a good position with millions and millions of websites on the Hostinger network,” Giedrius said. “It was also perfect timing because the GPT-2 model by OpenAI was released when we started setting things up. With this model, we can generate really great text.”

Say goodbye to Lorem ipsum. With Zyro’s AI Writer, users can generate relevant copy centered on various business categories, including beauty and cosmetics, hotels and travel, small business, and restaurants and food.

“You can’t really tell if it’s generated by AI or written by a copywriter,” Giedrius said. “After the text generator, we released the AI logo generator. So we are generating millions of logos every day and all of them are unique.”

The platform’s AI tools and stunning, designer-created templates make site building a natural and efficient process.

“If you want to build a site for your coffee shop, we have the perfect template for you — all you have to do is upload your photos and add or automate text. Every area of site creation can be automated in a way, basically, because the process is fairly standardized.”

Giedrius credits the company’s more recent entry into the website-builder market for some of the company’s innovations.

“Some of our competitors are running on the pretty old infrastructure,” he said. “And if you’re having millions of the customers on your old infrastructure, it’s not like you can just rewrite it and do a migration. You either keep updating and patching the same old infrastructure or you launch a new edition.”

A Public Road Map of Upcoming Dev Efforts

Zyro users don’t have to wonder what the company has in store for them — because its plans are laid out in detail on the company’s road map.

“The most important thing about this road map is that it features suggestions from actual users on what we should work on,” Giedrius said. “We truly take all that information into account and actually release features they suggest.”

The team is currently focusing on creating features designed to suit specific industries. For example, Zyro recently introduced slideshows and other features designed to showcase photography work.

“Keep an eye out for resources for multiple types of booking — for hotel stays, hairdresser appointments, etc., coming soon,” Giedrius said.

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