Why More Than 270K Merchants Power Their Sites With PrestaShop — Hundreds of Features in a Comprehensive eCommerce Platform

Prestashop Powers More Than 250k Ecommerce Sites

TL; DR: For more than a decade, PrestaShop has been helping businesses build online presences, engage customers, and grow profits through its versatile eCommerce platform. With more than 600 features, including professionally designed themes, inventory management solutions, and powerful marketing and analytics tools, among many others, PrestaShop’s software gives merchants everything they need to run successful online businesses. The company’s passionate team of developers and support personnel, coupled with one of the industry’s largest community of merchants collaborating on best practices, makes it easy to see why more than 270,000 businesses have turned to PrestaShop to power their online storefronts.

Not long ago, Josep Maria Garrofé’s packaging business was experiencing financial turmoil. Overhead was high, and customers were thinning. That’s when the light bulb flickered above his head and the idea was born for a new DIY approach to packaging.

“We could reinvent and revolutionize the traditional packaging business, making it accessible to everyone,” Josep said in a video. “We demonstrated that making your own little gift boxes can be not only easy and cheap but also fun.”

Josep brought his business online in 2014 and founded SelfPackaging. Because of the customizable nature of his product, Josep needed a platform that would allow customers to tailor products to their individual specifications. That’s why he turned to PrestaShop.

“We were looking for a powerful back-office platform that would let us grow quickly,” he said. “We updated to the latest version of PrestaShop and developed a custom module for our product.”

Collage of the PrestaShop logo and screenshot of SelfPackaging's website

With PrestaShop, SelfPackaging was able to build a comprehensive, custom eCommerce site to grow revenue.

With PrestaShop, Josep was able to quickly grow his Barcelona-based business internationally. Today, SelfPackaging enjoys 50% year-over-year growth with 48% of its sales coming from France, Italy, and the UK.

Josep’s story is not unique. More than 270,000 merchants have found PrestaShop’s comprehensive eCommerce platform the perfect place to broadcast their brands, engage customers, and grow their businesses. Available in more than 60 languages and boasting upward of 600 features, PrestaShop serves as the engine powering personalized shopping experiences for the customers of thousands of online merchants.

Jam-Packed With 600+ Features to Help Meet Your Business Goals

PrestaShop seeks to help online merchants meet business goals. The platform’s hundreds of features allow for complete site configuration, content management, and marketing and analytics, among other core functionalities.

Possibilities abound for shop and product customization, including tailored themes and menu options. PrestaShop also makes it simple to manage inventory and run stock in a secure and compliant environment that can also be personalized for end users.

PrestaShop’s features help build the entire experience — from site development to order management and marketing. With free assistance every step of the way and paid premium plugins, PrestaShop has proven a useful platform for businesses looking to develop their competitive edge and increase revenue with little overhead. Storefronts that employ PrestaShop’s designs and user-friendly features enjoy greater customer satisfaction and rate of return.

Customize Your Store With Professionally Designed Themes Tailored to Your Brand

Good design is essential for holding customer attention and making the site easier to navigate. There are numerous theme choices available from PrestaShop to suit any type of shop — from minimalist-styled templates to more graphics-intensive varieties.

Collage of two PrestaShop themes

Merchants have numerous themes from which to choose to tailor sites to their specifications.

PrestaShop understands a store’s graphic design is a priority in reassuring customers that their expectations will be met. With hundreds of responsive and SEO-focused templates, PrestaShop makes it easy to tailor a theme to a shop’s unique needs and business goals. Not only can a business choose colors and graphics, but it can customize menu options according to shop structure and ease of navigation.

Seamless Inventory Management to Create & Navigate Products & Run Stock

Inventory management is a crucial aspect of running a store smoothly, and PrestaShop’s automation streamlines the process. This allows for accurate inventory counts, fewer order delays, and, ultimately, higher customer satisfaction rates.

PrestaShop’s stock management feature includes options for ordering items based on whether they are physically in stock, available from a warehouse or through backorder. Businesses can set stock movement label rules according to a client’s order shipments or a supplier’s product delivery. Products may be sorted by shop categories, manufacturers, and size and color variants, making the layout easier to understand for both site managers and end users.

Compliant Checkouts & Personalized Accounts for Increased Security & Loyalty

With PrestaShop’s help, merchants can remain compliant, and create and maintain secure customer accounts. PrestaShop makes it easy to create pages for legal documentation, apply revocation terms, exclude digital goods from returns, and set tax rates.

Because PrestaShop partners with stores across the globe, the platform takes into account additional compliance that may be necessary for European merchants. These requirements include accurate shipping and tax information that varies across borders and currencies.

Customer account creation forms are easy to implement with PrestaShop’s form templates. Customers can log in to track orders and get product support, while admins can process returns and generate credit slips for refunds. PrestaShop understands the unique needs of end users and displays accurate and detailed product information on stock, return processes, and overall price based on a customer’s location.

Boost Customer Engagement With Powerful Marketing and Analytics

In addition to its vast customization options, PrestaShop offers multiple marketing and analytics tools to establish and strengthen customer relationships. Shop owners can see the most popular products and the contents of open carts. Stat overviews show visitor and revenue ratios, allowing marketers to gauge the effectiveness of promotional campaigns and forecast future sales.

To increase engagement, PrestaShop offers automated emails for abandoned carts and back-in-stock products. PrestaShop also allows stores to configure coupons, set discount rates, offer free shipping, and display call-to-action buttons and secure payment logos.

SEO checks may also be run on products or the store itself to ensure the best possible rankings in leading search engine results. The platform also offers the ability to advertise stores through social media networks and email campaigns.

PrestaShop’s blog serves as a marketing tool itself, providing continuous insight into new features merchants can take advantage of. It also acts as a space to share positive stories regarding PrestaShop’s partnerships.

A Global Community of Merchants Collaborating on Best Practices

PrestaShop’s expansive eCommerce community, one of the most active on the web, is a large part of why the platform is so effective. In addition to forums where users can find support, the community hosts free events where clients can meet PrestaShop members. This high level of engagement with clients adds an additional layer to PrestaShop’s already effective customer support.

Aside from simple conversation, PrestaShop’s community is a bustling hub for collaboration. Due to its open-source origins, the project is open to improvement from volunteers. The PrestaShop development team works directly with willing participants in writing, reviewing, and implementing code changes. Anyone, including those without coding knowledge, can make contributions. Members from all skill levels can aid the project by documenting the code and detecting bugs, sharing opinions, suggesting features, fixing typos, and helping with translation.

With an ecosystem encouraging collaboration and hundreds of features merchants can use to build custom, professionally designed, and comprehensive eCommerce sites, more businesses, like SelfPackaging, will likely find an effective partner in PrestaShop.

Josep’s advice to businesses looking to grow online:

“Focus on your product. Be the best at what you do. PrestaShop will do the rest.”

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