TL; DR: Cartika is a full-service IT infrastructure provider specializing in managed cloud and IaaS support for mid-market businesses. For over 20 years, the company has refined its operations to bring innovative solutions to the market and help businesses seamlessly navigate cloud migration, security, and compliance. Companies looking to increase the efficiency of their IT and cloud infrastructure can use Cartika’s services to save time and money and stay ahead of the competition.
Back in 1999, the world was a very different place. Our widespread fascination with digital technology was blossoming, “The Matrix” had just hit the theaters, and most people carried beepers on their belts. The Blogger platform launched that same year and was an early influence in the proliferation of blogging on personal sites.
Three years earlier, paid hosting had just become available. And in 2001, web hosting services, such as dedicated servers and colocation, came onto the market. Since then, the web hosting industry and IT infrastructure space have come a long way.
Although many things of that era have since departed, the web solutions provider Cartika has remained a stable force. Cartika has transformed in several ways since its inception, which explains how the company has remained competitive over the last two decades.
Cartika prides itself on being a partner to businesses and sees itself as an extension of its clients’ teams. The provider seeks to help customers grow and operate with agility by offering managed services and solutions that free up IT resources that would otherwise be allocated for infrastructure management. Pushing the boundaries helped Cartika maintain its success, and it wants to do the same for users.
“We manage everything from the operating system and the stack. And for us, what we’ve done the last several years has all been about compliance, personal data storage, and that’s where we found our niche,” said Andrew Rouchotas, CEO of Cartika.
Cartika focuses on bringing optimal full-service infrastructure solutions to mid-market businesses. By specializing in this niche category, the company can innovate and distribute services customized to its buyers’ interests. Cartika continues to elevate its operations and reimagine server infrastructure for its client base and itself.
Rivaling the Hyperscalers with Secured Managed Cloud Servers
When Cartika began its operations, its CEO Andrew Rouchotas didn’t intend on creating the business he has today. In 1999, Andrew had picked up a reseller account intending to build an osCommerce solution. The team’s vision was to establish the company as an application hosting and support firm. But, as Cartika grew, it began to encounter obstacles.
“We had issues with managed service providers and finding good ones. So we moved to colocation, got our own sysadmin going, and started selling reseller accounts,” said Andrew.
Seeking to solve this server problem in the market, the team dropped application hosting from its services and jumped fully into the world of infrastructure stocks. This shift helped Cartika grow as a business. The company now focuses on managing its infrastructure for clients and challenging the likes of AWS and Google Cloud.
But to stay ahead and compete in a disproportionate market, Cartika had to differentiate and find its place among the hyperscalers.
“It’s really specialized. We sell up to some enterprises and down to some small businesses. But, for us, the big market is 29 to 599, 699 employees. So where we found our niche was in the mid-market,” said Andrew.
Cartika offers secured IT and hosting solutions customized to mid-market needs. It helps mid-sized companies with small IT departments find their footing and establish their cloud hosting. Cartika also equips them with the tools to comply in their region and fight data breaches.
Simplifying IT Solutions While Preparing for New Trends
Many businesses struggle with technology because their IT departments are swamped, overstaffed, or both. This problem affects the entire system, dragging down productivity and efficiency across departments. The Cartika team considers this and goes beyond its role as an infrastructure service provider by working as an extension of these IT staff.
“You got these people running around, trying to manage hardware life cycles and, and all they’re doing is putting out fires all day. So instead of replacing or outsourcing a cell, we’re complementary to your IT,” said Andrew.
Cartika pros come in and handle the cloud computing and get everything up to speed. It helps teams simplify their IT processes, and because Cartika sources the hardware, its IT professionals can configure it easily.
Andrew said Cartika was always the small guy in its market, so the team understands what it takes to thrive in a competitive market. The group learned to adapt and take on challenges efficiently to stay ahead. The company’s innovation and planning for future trends helped it compete with the other tech giants.
If business owners don’t meet their compliance requirements, they can suffer significant ramifications, including penalties and criminal punishment. Cartika had scoped out the importance of compliance before most of its competitors and has helped its customers remain compliant in their industry.
“So the compliance, especially the mid-market, is still a little ahead. Now companies are starting to worry about it. You have to be ahead and make it easier for a lot of these companies on big IT departments, at least the ones we target,” said Andrew.
By preparing for new trends or potential attacks, Cartika can continue to ensure the success of its clients’ business future. The company has built big data and application performance monitoring, and disaster recovery solutions to help with backup and maintain its competitive edge.
Ensuring Peace of Mind with Expert Services and Cybersecurity
The Cartika team has grown and acquired invaluable experience and knowledge over its 20 years of operation. Andrew said the group’s expertise is one of its most significant assets. Cartika has seen trends come and go, and has adapted and attained tremendous growth. The company overcame hurdles in the industry, took what it learned, and now offers a full suite of services.
Security is a mainstay in all of Cartika’s offerings. The company understands the power behind reliability and why it’s vital to create solutions to keep its clients’ systems up and running in the face of adversity.
“So those are the kinds of values that we try to bring and give the business owners peace of mind. Like, look, you don’t have to worry about it. A customer hosting with us has never paid ransom as an example,” said Andrew.
When systems fail and get hit by ransomware or outages, it can take companies days to recover. Some businesses succumb to these blows. Cartika built a file and database backup to combat these types of situations. The solution allows customers to restore their data in the same or different geography through a snapshot strategy, which gets their latest files up and running in minutes.
Cartika uses its depth and expertise to innovate and give customers new solutions to problems. The company not only assesses present issues but also looks to prevent them. Cyber insurance has become a critical element in business processes. Cartika helps companies build effective cybersecurity strategies that include cyber insurance policies.
As for future changes, Andrew said Cartika is updating its server infrastructure to incorporate more virtualization. It will give customers more flexibility and resources even in the case of server outages.
“They still get the whole physical server for themselves. We just put a virtualization layer on it. It’s integrated into the managed offering. We’re just kind of doing away with pure bare metal. It’s not worth overhead, and the virtualization will give you extra resources,” said Andrew.