TL; DR: Edison Software, founded in 2011, is on a continuous mission to help streamline digital communications. The company’s innovative products include the Edison Mail email client, Edison Trends ecommerce intelligence, and the privacy-focused email service OnMail. Edison’s newest release, Edison Mail+, is an email security subscription that keeps a tab on suspicious email senders and warns users about dangerous communications entering their inboxes.
I’m old enough to remember a time when receiving work emails on my iPhone felt like freedom. No longer was I shackled to the desktop computer in my office; I could come and go as I wished, all the while keeping up with urgent communications.
It was a liberating experience — until it wasn’t. I soon realized that, rather than freeing myself from the constraints of the workplace, I was allowing work to follow me around 24/7. I gave my customers unfettered access to me, and I felt obliged to help them out no matter what — even when email overload began affecting my well-being.
I’m not the only one who has felt this way: In one study, approximately 92% of employees monitored were shown to have a higher heart rate and elevated blood pressure when managing work-related emails.
What I know today is that smart, mobile-friendly email clients can help curb inbox madness. Any email client worth its salt excels at the basics, allowing users to manage multiple personal and business-related accounts from a centralized interface.
For a truly stress-free experience, try an email client that takes advantage of artificial intelligence (AI). Edison Mail, a pioneer in intelligent email technology, is one example of such a product. The AI-powered technology makes inbox management faster, simpler, and more organized.
“Our expertise in AI keeps us head and shoulders above the competition,” said Hetal Pandya, Co-Founder and VP of Marketing at Edison Software. “Success in AI is all about how early you started working with data and building out expertise over time.”
Edison Software’s head start in this area has helped the company expand its product suite over the years to include ecommerce intelligence and privacy-focused email services. The company recently introduced an email security subscription that warns users about dangerous messages lurking in their inboxes.
Transforming the Way People Communicate Since 2011
Edison Software was brought to life in 2011 under the name EasilyDo before its rebranding.
“It’s been a long road; we started with a virtual assistant app for consumers on iOS devices,” Hetal told us. “Virtual assistants at that time were just starting off — Google actually launched Google Assistant on Android a week after we launched ours on iOS.”’
While building out its virtual assistant solutions, the EasilyDo team also explored productivity, social media management, and note-taking features. During this process, the team realized that inbox navigation proved a particularly time-consuming task.
“Email had completely lost its way — there was very little innovation, and consumers faced huge problems managing their mobile inboxes,” Hetal said. “At that time, the average number of emails that people were opening on mobile devices had just surpassed the number of those being opened on desktop. And there weren’t many mobile email clients available.”
The company soon released a mobile-friendly email client providing AI-powered mail organization, travel coordination, and package tracking on third-party accounts. By 2017, EasilyDo rebranded itself as Edison, with the email client known as Edison Mail. The company also added smart replies and security assistance at that time.
“We discovered that the modern use of email had changed — people were starting to use email as a digital memory box,” Hetal said. “They wanted to use it to keep the receipts, travel information, and tickets they bought for a show that they were going to attend in three months.”
Edison Software’s beta testers offered valuable insight that helped the company build out AI expertise over time.
“Now, we have this domain expertise in multiple areas, including subscriptions, bills, receipts, travel, and entertainment,” she said. “We can extract metadata and transform it into these pretty itineraries inside your inbox. And it’s all AI — we never touch your email.”
Edison’s New OnMail App: Available on Android and iOS
In August 2020, Edison Software introduced OnMail, an independent email service complete with a permission-based inbox, custom domain-based email address, and protection from invasive ad targeting efforts.
OnMail is available via four payment options based on usage level, including a free account and subscription-based freelance, professional, and business plans.
“We are excited to provide consumers and small-medium businesses an opportunity to get their own custom domain name with some of our plans,” Hetal said. “It gets activated within a few minutes, and you don’t have to host a website or go through a complicated process.”
OnMail puts users in control of their inboxes with an all-new permissions feature that allows them to block or accept email senders before they send a message. Anti-tracking technology blocks read receipts from aggressive ad targeters and marketers, while unsubscribe functionality helps users root out solicitors and spammers.
“Finally, consumers and small-to-medium businesses have a modern email service that serves as an alternative to the same decades-old solutions on the market,” Hetal said. “OnMail is unique; it allows you to control who comes into your inbox, it allows you to generate your custom domain without knowing anything about web hosting, and you can create a free account right away to check everything out.”
The technology also empowers users to send attachments as large a 5GB at the highest tier — that’s 200 times more than what is currently offered by other email services on the market. Users have the option to password-protect sensitive information.
“OnMail eliminates the need to pay for a file-sharing service because G Suite or Outlook won’t allow you to send large attachments,” Hetal said. “The goal is to make email more efficient.”
Tap Into Intelligence with Edison Trends
Edison’s innovative product portfolio also includes Edison Trends, a wellspring of business intelligence that includes purchase metrics and other actionable insights. The company collects anonymized and aggregated data from electronic receipts across the U.S. and beyond with a transparent business model under the Edison brand name.
“I think of Edison Trends like the census for ecommerce,” Hetal said. “The way census works is you have aggregated trends that are useful to inform entities like the government and schools on how to grow certain resources inside their cities — this is similar to how Edison trends works.”
Edison can identify key trends by aggregating anonymous receipts from actual buyers.
“There’s so much information in these trends that is useful to businesses,” Hetal said. “For example, if Burger King comes out with a new chicken sandwich, we can look at beverage attachment rates to see if they should bundle it with a milkshake, or with a Coke.”
Unlike some research firms, Edison doesn’t incentivize users for sending in receipts or allow businesses to advertise to them.
“We sacredly respect the privacy of our users, and we don’t want to create bias in any way,” she said. “About 60 to 70% of our users agree at any given time to be part of our panel, and that works out for us.”
Robust AI-Based Security via EdisonMail+
Edison software also recently introduced Edison Mail+, an AI-based email security subscription plan that aims to stomp out email scams.
The technology includes security-enhancing features that can be layered on top of the Edison Mail iOS app to verify senders, block spam, and validate contacts, among other functionalities.
“We’re firing on all cylinders to help consumers and small-to-medium businesses have a safe and superfast experience with email,” Hetal said.