TL; DR: In a market where many vendors offer simple website development, Codica thrives with its expertise in building complex custom web products. Codica delivers solutions for complex development projects in SaaS and marketplace domains, and is committed to process discipline and a multi-channel feedback environment that incorporates clients’ suggestions. In 2021, the company also plans to deliver a rapid-deployment marketplace website product that blends development with customization of existing ecommerce solutions.
Many software development companies, particularly those that serve the SMB market, tend to focus on a handful of core deliverables — website development, site building, basic applications, or WordPress development. Although providers may allow for some customization, they typically rely on templated solutions.
Codica entered that software development environment with a mission to distinguish itself on customization.
“From the very beginning, we were ruled by a completely different concept,” said Dmitry Chekalin, CEO of Codica. “We wanted to build large, complex software systems that would stand out in the market and bring value to both our clients and end users. So we offered custom software development services to our clients.”
Custom development leads to optimized solutions that align directly with business needs. But added cost and complexity can lead to frustration when vendors lack the flexibility to deviate from templates. Codica’s team excels at custom work because its team leans heavily on a handful of standard tools in its tech stack: Ruby, Ruby on Rails, Vue.js, React, PostgreSQL, and Angular. Those tools make the development process more efficient, even when the team needs to code a solution from scratch.
“Because of the projects we were dealing with, our approach evolved into specific services: custom marketplace development, SaaS product development, and PWA development,” Dmitry said. “We have gained enough domain expertise that we’re not only a development partner to our clients, but also a team of consultants. Because we have built many similar products, we know what will work better.”
Codica, based in the Ukraine, offers four primary services. Custom software development solves business problems with targeted applications and site building services. implies creating secure and scalable cloud platforms for growing SMBs. Online marketplace development creates fast-loading, bespoke ecommerce platforms. And its progressive web app development fills a vital niche on mobile devices and across operating systems.
Businesses can leverage one or all of Codica’s development services to fulfill their unique online needs and continue to grow their operations.
Project Journeys Deliver Optimal Development Results
When IT initiatives fail, the culprit is often a weak project-management methodology. Significant business projects require careful examination upfront to ensure that requirements are identified and accounted for, and relevant stakeholders agree to all changes.
Project discipline is essential for custom software builds to deliver the right solution on time, on scope, and on budget. Codica employs a three-stage project journey to encourage that discipline.
The first stage is called product discovery.
“We create specifications, build prototypes, and discuss the implementation of technologically complicated or important project elements,” Dmitry said. This part of the process defines what the finished product looks like. The second stage is development and implementation when the tech team begins the build according to the most efficient processes. For example, code review and CI/CD implementation occur during this phase.
The third phase is maintenance and support. During this phase, the Codica team monitors the application’s state, fixes bugs, and checks server stability.
“We take full responsibility for our work, and each project we deliver is further maintained and supported,” he said. “Our team monitors and fixes all the issues transparently and without any hassle for the customer.”
In the maintenance-and-support window, Codica actively curates and refines the product. Very often, clients want to further develop their solutions, thus new features are usually developed and implemented at this stage.
All projects operate under the triple constraint of scope, cost, and time. Cost and time increase as scope becomes more complex, and increases in time generally translate to increases in cost. Successful projects clearly define the scope, so teams work efficiently. For Codica, early scope management is critical given the custom nature of the applications.
Clients can obtain better operational agility and a more significant return on investment thanks to Codica’s specialization and expertise.
“Having built multiple similar solutions, we know how to deliver a successful product within a shorter period of time and on a reasonable budget,” Dmitry said.
Customer Engagement Translates to Stronger Processes
One of the biggest differentiators in site builders, and the tech sector, is a company’s commitment to customer engagement. Some tools, including satisfaction surveys, are common, but relatively few companies integrate multichannel feedback and use it to drive changes to products or processes.
“We are constantly working on improving our development process and offering the most relevant services to our clients,” Dmitry said. “Of course, we analyze market demand and keep track of all the newest business and tech trends. At the same time, we use our vision, experience, and customer feedback that we collect regularly.”
Market analysis begins with the kernel of an idea. Codica relies on a product discovery phase when onboarding a new client. The same applies to how it assesses a potential new product or service’s viability. The team conducts research, documents findings, and recommends a strategy.
“Great ideas can come both from the client and from our team, and they can concern our working process, tech stack, or any other aspect of product development,” he said.
Post-launch debriefs are also critical to the company’s success. After a project launches, Codica meets with the team to identify what went well and what could be improved. Codica also collects similar feedback from clients. Ideas that seem promising go through the discovery process and move to implementation.
Many tech companies try to chase the next big thing, but Codica doesn’t get caught up in those races. Although it keeps tabs on emerging industry trends, the company culture resists pursuing the most-hyped technologies or short-term trends. Instead, Codica prefers to use proven methods best suited for customer projects, whether it’s a new technology or an older one.
Codica: Robust Tools to Address Complex SMB Tech Needs
Not many tech companies that cater to SMBs build complex development projects from the ground up. Instead, many rely on recycling templated solutions. However, Codica has always pursued complex development projects instead of merely tinkering with vanilla tech to yield a result that is just good enough.
Codica maintains process discipline using its three-phase development cycle and listening to detailed post-implementation feedback. That approach results in complex web solutions delivered at a reasonable cost.
Next up on the company’s road map are a series of marketplace enhancements.
“We see a strong demand for quite complex, customizable solutions such as marketplaces,” Dmitry said. “At the same time, people would like to have a simpler way to launch them to satisfy their needs.”
Codica is evaluating several ready-to-run solutions that don’t require a full build. Instead, the solutions rely on deep customization of a base platform, with an eye for deployment in the near future.
Codica’s value proposition for SMBs is clear. The company delivers custom software solutions, secure and scalable cloud platforms, fast-loading custom marketplaces, and progressive web apps. Those solutions reflect the company’s purpose.
“Working on complex solutions is always a challenge. It’s much more difficult to deliver such a product compared to a regular website builder,” Dmitry said. “Many development companies are not capable of managing custom builds because such projects require profound expertise and relevant skills. But our team views each project as a potential game changer, and thanks to our accumulated experience we are ready to take on the responsibility and deliver bespoke software solutions that will perfectly match our clients’ business needs.”
For SMBs eager to deploy a custom software tool, Codica is eager to help them get the job done.