
TL; DR: In today’s world, a brand’s success is often built on trust. Competition is stiff and the primary way brands can thrive is by building a loyal customer base. One way they can do this is by employing a strong influencer marketing strategy. SARAL helps businesses discover and build relationships with brand-aligned influencers, track performance with AI-powered insights, and drive engagement. We spoke with Founder Yash Chavan about the all-in-one influencer platform and how it can help teams achieve their marketing goals.
Have you ever bought a product because an influencer couldn’t stop raving about it?
I’ll be the first to admit that I have. In fact, my Black Friday shopping cart featured a few too many influencer-promoted products — some worked better than others.
But the thing is paid promotion can be a complicated two-way street. Just like there are people who will buy a product because an influencer told them to do so, there are others who wouldn’t touch these promoted products with a seven-foot pole. Typically, user response falls on the brand’s ability to market effectively.
Social media users have caught on to brands’ tactics, and they’ve learned to spot whether an influencer actually likes a product or is just simply doing their job. This reality only underscores that customer trust is more important than ever.
“Trust leads to conversions,” said Yash Chavan, Founder of SARAL.
Companies leveraging influencer marketing need to prioritize customer trust and the only way they can do so is by finding influencers who care about their brand. SARAL can help brands discover and build relationships with content creators who can be fitting ambassadors.

“SARAL sets itself apart with AI-powered insights, seamless integrations, and a user-friendly interface. This powerful tool empowers brands to build authentic and impactful influencer partnerships,” said Yash.
Meaningful relationships lay the groundwork for powerful influencer marketing. The SARAL team seeks to empower companies to find and leverage these partnerships so they can increase brand awareness and drive sales.
Streamline the Entire Influencer Marketing Process
SARAL offers a complete platform and operating system for influencer marketing. Yash calls SARAL’s approach “Full Stack” because it tackles every part of the influencer marketing journey.
“SARAL is an influencer marketing platform that streamlines the entire process, from discovering relevant influencers to tracking campaign performance,” said Yash.
Instead of focusing on only one part of the process, SARAL enables teams to manage everything influencer-related in one place with its platform. So whether you need to streamline seeding or track affiliates, SARAL can do it all.
But that’s not all. SARAL also promotes a relationship-first methodology.
Paid promotion is all over the web and social media. But what truly makes it successful is when users can see that an influencer values a product. You wouldn’t buy an untrustworthy product. Allowing influencers who don’t love your product to market it makes that clear to consumers.

SARAL eliminates this issue by matching brands with the right influencers. And it uses AI to do so. “SARAL’s AI-powered tools help you find the perfect influencers, automate outreach, and manage campaigns efficiently,” said Yash.
Doing influencer discovery can take hours on your own, as you scroll through hundreds of profiles to find the best fit for your business. You can stop the doomscrolling and leverage SARAL to discover brand-aligned creators on any social platform. Then, you can automate the outreach.
Once you onboard content creators, you can start to form relationships with them and manage collaborations, so you can ensure the validity of their endorsements. SARAL’s user-friendly interface and dedicated support team only make the experience more seamless.
“By leveraging SARAL, brands can build authentic relationships with influencers, drive engagement, and achieve their marketing goals,” said Yash.
Why Data Matters
If you want to create campaigns that win customer trust, influencer marketing is a great way to do so. Influencer marketing has proven to be a valuable method for achieving trust, as content creators have strong credibility among their followers.
People tend to have faith in the views of those they follow and identify with on social platforms.
In short, landing conversions comes down to people believing that your product or service does what it says it does. The right influencer program can do that for your brand. But you will need research and analytics to run said influencer program, which leads us to SARAL’s data features.
“SARAL empowers users to harness valuable data insights through intuitive dashboards and detailed reports. These insights provide a comprehensive view of campaign performance, influencer engagement, and audience demographics,” said Yash.
Yash told us data plays a pivotal role in modern influencer marketing, enabling brands to make data-driven decisions, optimize campaigns, and measure ROI. By leveraging data, marketers can identify top-performing influencers, track key metrics, and refine their strategies to achieve maximum impact.
“In today’s data-driven world, data is the key to unlocking the full potential of influencer marketing,” said Yash.
SARAL provides a simple but intuitive dashboard for tracking performance insights, allowing you to extract the good and bad from your campaigns. Its reporting enables teams to make informed improvements and identify whether a specific strategy is working or not.
“Marketers who leverage our data-driven insights can make informed decisions, optimize campaigns, and measure ROI with precision, ultimately driving brand growth and customer engagement,” said Yash.
Challenging the Boundaries of Influencer Campaigns
In a previous internship, I did a lot of work with influencer management. Oftentimes, my day-to-day consisted of manually tracking and inputting influencer activity and data, which was an extremely tedious experience.
For many companies, influencer marketing can feel more cumbersome than beneficial. That’s possibly because they don’t have the proper tools. Influencer campaigns from a manual perspective aren’t easy, but introducing modern technologies can simplify the process.
“Beyond our core features, SARAL is committed to pushing the boundaries of influencer marketing. We’re constantly exploring innovative strategies and technologies to help brands build authentic and impactful connections with their audience,” said Yash.
SARAL not only includes social listening to track influencer posts and activity but it also has AI-powered tools that reimagine and optimize the entire influencer marketing process.
How AI Fits into the Puzzle
Efficiency is important for any marketing team, and SARAL can help teams improve productivity and eliminate manual processes prone to human error with its AI solutions.
“SARAL leverages cutting-edge AI technology to automate key aspects of influencer marketing. This includes automated influencer discovery, campaign management, and performance tracking,” said Yash.
Automating these processes allows marketers to work more efficiently, make data-driven decisions, and stay ahead of the curve in the ever-evolving influencer marketing landscape. It also opens up room for teams to focus on higher-value tasks.
SARAL is committed to innovating the influencer marketing ecosystem. The team seeks to make the process simpler for users to get better results. And that’s where Yash leaves us.
“From leveraging AI to streamline workflows to fostering meaningful relationships with influencers, we’re dedicated to empowering marketers to achieve their goals,” said Yash.