TL; DR: As a data service provider, RackBank specializes in producing customized server and data systems for its client needs and industry requirements. The company highlights the importance of sustainability in today’s business model by committing to clean energy partnerships and reducing its overall carbon footprint. RackBank continues to evolve and find solutions to new trends like Big Data, ultimately helping businesses future-proof their operations.
During the past two years, the world has experienced life through a complete digital lens. This shift forced businesses to rethink their business models and understand the need to implement web-based tools and management systems in their operations. According to Celerity, 63% of leaders report that the Covid-19 pandemic pushed them to embrace digital transformation sooner than they had planned.
Businesses had to drive a lot of their processes online and with that came more data to store and IT infrastructure and hosting solutions to manage.
The stability and performance of an operation’s infrastructure are imperative to success. And, since every business is different, each must find a server and datacenter that can accommodate the scale of its operations and fit into its industry requirements. RackBank achieves this by listening to customers and building a customized ecosystem of digital innovation that aligns with their needs.
Suhaib Logde, Sr. Consultant – Business and Strategy of Rackbank, told us that RackBank prioritizes providing datacenter services that work for its clients. “We look at solutions, which we can provide to the customers with multiple, feasible, and flexible options—not just the traditional colocation services and the cloud transformation that we have seen.”
Created in 2013, RackBank is the first datacenter to be established in Central India. It has helped companies across several industries develop data systems that meet their specialized demands like data storage and data security, among others.
How RackBank Differentiates From the Pack
The company uses thoughtful business practices to set it apart from others in the region. By providing a range of services catered to client personalization, RackBank uses market research to understand trends while evolving to adapt to the changing industry climate.
“We do our research and have our own R&D team, which does a lot of market research as well,” said Suhaib. “We ask ourselves, ‘What is in the market? What is the transition? And what is best for our particular customers for their specific enterprise requirements?’ I think that is what mainly differentiates us from other datacenters.”
RackBank works closely with its clients to customize a comprehensive package of solutions. While others focus on cost-effective solutions, the company goes beyond value pricing to help their customers journey to higher growth with custom built options. Companies that are scaling up may need more storage or higher-performing servers, and they have options whether it’s bare metal servers, cloud, or hyperscale datacenters.
Suhaib told us that the industry has been lacking in a hands-on approach that aims to hone in on specific customer pain points.
“They provide solutions, yes, but it seems that the Indian market is more of a cost-effective solution,” he said. “So it has to be positioned properly with the particular statements for your growth, as well for the company and providing the right kind of pricing and solutions.”
RackBank realized that specificity is what achieves customer satisfaction. Clients can find flexibility in their solutions and know that the company will continue to improve its products as the data market changes. That is why it provides a variety of solutions, including edge datacenters. The company plans to add AI to its business model and develop more technologies, Suhaib said.
“The enterprise customer also understands that there is a lot of transition happening in the industry,” Suhaib said. “And they come to the right kind of service provider as well in the market, who can differentiate that and also give them efficient solutions and services that they will eventually need.”
Another practice that makes RackBank unique is its partnership program for landlords.
“Recently, we have had partners that have signed MOUs for more than 500 megawatts of power,” Suhaib said. “And the bureau is actually doing that now. That’s the hyperscale that is coming up, a datacenter campus in Chennai.”
Leveraging Green Initiatives to Deliver a More Sustainable Server Center
As eco-friendly business practices in the industry gain momentum, RackBank has evaluated its carbon footprint to align its operations with greener practices.
“Because we have a lot of companies that actually want to get into sustainable energy, there’s more awareness of the environmental side. We think about how we can preserve nature. And we are a datacenter that wants to save our environment as well,” said Suhaib.
The company has positioned itself within smart, eco-friendly perimeters with easily accessible centers in Central India. Indore, Central India’s largest metropolitan city, has mild temperatures and disaster-safe zone status, which helps keep customer data safe and reduces its carbon footprint through lower data energy consumption.
To make its datacenter carbon-neutral, RackBank also engages in a variety of green initiatives. For every client that onboards, the company’s dedicated in-house Carbon Neutrality Wing plants a tree. RackBank also uses 30 megawatts of solar energy and natural cooling measures for its power processes.
In addition to these measures, Suhaib told us RackBank also aims to use renewable energy for its power needs. By partnering with companies that provide renewable energy, the company can offset the non-renewable power consumed by its datacenter, which will help it operate on a net-zero emission basis. RackBank recently signed an MoU agreement with Renew Power to do so.
“We look at how green data centers can be implemented with the help of AI and renewable solar energy and other renewable energies that we can use for our datacenter standard,” Suhaib told us.
Responding to the Global Information Explosion with a Hyperscale Data Platform
With the volume of global data growing at a record pace, companies will need larger platforms to house this explosion of information. Hyperscale digital infrastructure helps tackle the storage issues that come with Big Data. Companies driven by data can find the space to store information while receiving state-of-the-art security provisions through these platforms.
Suhaib told us that RackBank is expanding its datacenters in an effort to model itself after the industry’s large hyperscalers.
“We’re actually coming up with the datacenters, more than 500 megawatts in the India force that we’re trying to build,” he said. “We are coming up with edge data centers, which is the hyperscale model that we are going to build across there as well.”
As for future projects, RackBank looks to continue its evolution by entering other markets. The company is developing a near 10-megawatt facility in Mumbai as well as a few other centers in Noida, Kolkata, and Kochi, India.