How ESET’s Industry-Leading Security Solutions Are Empowering 100M+ Users Worldwide to Enjoy Technology Safely

How ESET’s Industry-Leading Security Solutions Are Empowering 100M+ Users Worldwide to Enjoy Technology Safely

TL; DR: An innovator in the web security space, ESET is now bringing even more attention to helping SMBs and enterprise-level businesses safeguard their data and networks. The company’s security solutions are scalable and easy to deploy, and they help admins optimize infrastructure. Serving the VARs and MSP markets for many years, ESET recognized an opportunity to partner with hosts, allowing them to provide comprehensive security for their customers. This has resulted in enhanced protection for site owners and opened new revenue streams for hosts reselling ESET’s products. With a roadmap plotting a course toward a hosted security solution by 2018, ESET shows no signs of slowing its pace as an industry leader.

Founded in Slovakia (the former Czechoslovakia) in 1992, ESET set out to provide an answer to the then emerging issue of computer viruses. Prior to becoming a full-fledged company, Peter Pasko and Miroslav Trnka created their NOD32 Antivirus program out of their houses in 1987 in response to the spread of the Brain and Elk Cloner viruses propagated through floppy disks.

“Like so many of today’s startups, ESET was built garage band-style and established itself early on as an authority on security,” said Cameron Tousley, ESET’s Partner Community Manager. “The initial product was a scanner you could put on a computer to catch malware.”

Collage of Cameron Tousley's headshot and ESET logo

Cameron Tousley, ESET’s Partner Community Manager, told us about the company’s scalable security solutions.

Before the internet, computer viruses were much less common and spread mainly through physical storage devices. ESET’s antivirus software effectively solved issues people were having and evolved alongside the growing threat matrix that came with the advent of the web. Today, its NOD32 software remains one of the most popular consumer antivirus programs.

ESET’s products now reach into numerous industries across the globe. The company employs more than 1,300 people and serves the consumer, SMB, and enterprise-level markets. Historically, ESET has served the VARs and MSP spaces. However, Cameron told us in the contemporary “cloud anything” environment, hosting providers become a natural fit to help spread the word to their clients on the importance of a comprehensive security solution for their sites.

“We aim to go to the source,” he said. “We’re entering this new space, and we’re looking to pivot our focus toward the hosts.”

With ESET, hosts can provide their customers with security solutions that include endpoint protection, data encryption, two-factor authentication, and data backup and recovery.

Partnering With Hosts to Provide Security Across Channels

Some webmasters may take the security of their sites for granted, looking at it as something included in their hosting packages by default. What many site owners don’t realize, however, is they need to go beyond basic security to effectively protect their sites. And getting this message across can benefit both site owners and hosts. Cameron noted reselling security can be an important addition to what hosts are offering customers.

“We’ll ask them if they’re reselling web security and if their customers are asking for it,” he said. “Why not pair with a great security advisor, like us, to help you spread that message and recruit new partners? There are a lot of different opportunities in it for them.”

Cameron told us in this situation everyone wins. Site owners enjoy the benefits of increased security, and hosts see positive impacts to their bottom lines by opening up new revenue streams.

Scalable, Easy-to-Deploy Data Protection for Businesses of Any Size

ESET has a variety of services for every device and operating system, including Linux-based hosts, which are often economically priced, resource-efficient, and favored by small businesses. ESET provides these products based on three core solutions: antivirus, data encryption, and two-factor authentication.

“We are an endpoint security company born to help protect servers, workstations, and mobile devices,” Cameron said. “We’ve included newer solutions, such as encryption, throughout the last couple years.”

ESET has always been at the heart of security solutions and has actively been growing its offerings for SMBs and enterprise-level companies. ESET has partnered with numerous companies from the financial, educational, medical, and manufacturing industries, including giants like Honda and Mitsubishi, among others.

Honda Philippines provides a great example of how ESET helped a large business remove threats and optimize performance through its security solution. The company was overcome with a virus infection and chose ESET’s antivirus because of its low resource consumption and promise of reliable security. As a result, the malware was purged and Honda Philippines experienced no dips in system performance while the AV was running.

In the case of Mitsubishi, ESET’s solutions were implemented to replace the inefficient AV they were using. Hirokazu Minoguchi, IT Division Expert at Mitsubishi Japan, claims the old protection software had become a liability — slowing performance down to a crawl while it mulled over files. He said ESET differentiated itself by “[doing] its job in the background without us even noticing.”

Two-factor authentication is becoming more popular, especially with social media sites such as Facebook. Without the added layer of security, passwords and information are stolen much easier.

With two-factor authentication, users must first provide a username and password, as per usual. A randomly generated password or PIN is then sent to a mobile device owned by the user, reducing the chances of unauthorized access.

ESET’s antimalware solutions protect platforms, such as file/mail servers, workstations, and mobile devices, and support both physical and virtual machines. ESET also offers an encryption solution that helps prevent data leaks while ensuring companies meet regulatory compliance. Should a security breach occur at all, data loss prevention provided by ESET helps reduce the cost of recovery by detecting suspicious activity and mitigating misdirected files so competitors will be unable to access them.

Technology Alliance™ Helps Companies Optimize IT Infrastructure

ESET’s Technology Alliance Program (TAP) provides ESET partners with complementary security technologies they can offer SMBs and enterprise clients. TAP establishes a mutually beneficial relationship between ESET and best-of-breed technology companies through the development and incorporation of the latest, most-advanced security solutions.

“Instead of having to create every technology and bring it to market, which takes a long time, we find products and say ‘we’d like to sell your service through our system,’” Cameron said.

The resulting technology is a complement to ESET’s existing offerings and opens new revenue streams for both parties. In turn, TAP helps optimize infrastructure by incorporating better data loss prevention practices and integrating the use of automated server backups and patch management. By reducing the number of problems to address, this type of automation saves IT departments time and money.

Moving Forward with a Roadmap for a Hosted Security Solution

ESET has come a long way since the days of protecting computers from threats found on floppy disks. The company has proven itself an innovator in threat prevention and mitigation and continues to produce industry-leading security solutions for consumers and businesses.

ESET now partners with other tech companies to bring the best security solutions to fruition and has laid a roadmap for the future that includes the development of new technologies.

“There are a variety of solutions that will likely be released this year and into the next one,” Cameron said. “And hosted security solutions will play a big part in that.”

Cameron told us the company is planning to launch a new, self-hosted security solution by 2018.

“If you ask anyone in our company what our mission is, they can answer it,” Cameron said. “Our culture is centered on a commitment to innovation in the security sector.”

Sean Garrity

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