10 Best Content Management Solutions in 2024

Whether we realize it or not, we interact with organizations every day through tools and platforms like websites, apps, social media, and conversational AI. These interactions are what we call a “digital experience,” and it’s how we connect with businesses through various digital technologies and platforms.

And as businesses strive to build meaningful relationships with their audience, delivering seamless (and captivating) digital experiences is crucial. So many organizations are seeking reliable content management solutions that enable them to easily and effectively create, organize, and enhance digital content across different channels.

If you’re one of those many businesses, there’s good news. We’ve compiled a list of the top 10 content management solutions to improve your connection with your audience and enhance their digital experiences.

Contentful is great at what it does. Contentful’s three proprietary products, Platform, Studio, and Ecosystem, enable users to provide a seamless, dynamic experience for creating and referencing content all in one place. Managing content in the cloud and deploying it across various digital channels is easy because it uses a headless CMS architecture.

Contentful’s headless structure is ideal for enterprises with diverse content needs. It supports multiple projects and an agile-style workflow, empowering teams to tailor experiences for specific audiences and seamlessly integrate with commerce apps and AI technologies.

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While Xperience by Kentico is indeed a highly rated digital experience platform (DXP), it’s also an all-in-one content management system and digital marketing tool. Kentico’s solutions — which include managing content, eCommerce tools, and multichannel marketing — provide organizations with a comprehensive platform for creating unique digital experiences, increasing organic search traffic, and enhancing brand awareness while maximizing ROI.

Leveraging .NET 8 technology, Xperience by Kentico streamlines project execution by enabling users to effortlessly create pages through a visual interface. It also enhances digital marketing initiatives with AI capabilities across various sites and channels so you can worry about one less thing. Plus, Kentico is green-friendly: It commits to planting one tree for every bug found and reported to them.

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Based in Switzerland, Magnolia is a headless DXP that enables organizations to efficiently create, manage, and distribute content to any data source, app, or channel with access to hundreds of apps on the Magnolia Marketplace or integrate existing platforms such as Salesforce, SAP, commercetools, among many more.

Magnolia’s goal is to empower its clients to build their own unified DX platform. In fact, major brands, including Nissan, JetBlue, and Sainsbury’s, trust Magnolia to simplify digital content delivery, create personalized content, and enhance digital experiences for businesses. Magnolia’s content engine also consolidates content from multiple sources, making it easy to reuse across different channels.

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Founded in Denmark in 2001, Sitecore has quickly grown to become a global software company used by nearly 11,000 active websites. Known for using AI and machine learning (ML) to enhance customer engagement and conversions, its unified platform allows enterprises to streamline content management, optimize customer journeys, and drive revenue growth through targeted marketing campaigns.

For instance, the Sitecore Experience Platform™ includes customer data analytics, marketing automation, and AI integration so companies can deliver personalized experiences across multiple channels. With its powerful suite of tools and integration capabilities, Sitecore is an excellent choice for enterprises looking to manage their internal systems better and, in turn, enhance their customers’ experience.

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Say goodbye to those silos between marketers and developers and get your team to publish content up to 10x faster. Designed for mid-market and enterprise businesses, Storyblok is a cloud-native, headless CMS that gives teams the tools they need to create and scale content experiences — and potentially get up to 582% ROI.

With its powerful APIs, frontend SDKs, global CDNs, and custom workflows, the user-friendly interface is specifically tailored to the needs of developers and marketers: It allows developers to create dynamic experiences faster and marketers to benefit from intuitive tools to develop one-of-a-kind content strategies.

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Attention all open-source enthusiasts: Umbraco is a top open-source CMS known for its flexibility, user-friendliness, and seamless integration capabilities. Built on the robust .NET framework, Umbraco is a versatile and dependable platform for creating websites, apps, wearables, and more with no-code content creation, versioning, customizable workflows, and a visually accurate WYSIWYG editor.

Umbraco also offers thousands of free add-ons to enhance client experiences. Its all-in-one Microsoft Azure hosting simplifies deployment and management as it monitors service 24/7, while its interface empowers users to easily create, customize, and manage content. Umbraco also integrates easily with CRM, ERP, personalization, and marketing automation tools — making it a great pick for experienced developers.

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Acquia was founded in 2007 by Dries Buytaert, the creator of Drupal. Acquia’s DXP system is designed to empower organizations with key Drupal modules, providing a range of products and services to enhance the Drupal experience, including cloud hosting and technical support.

Acquia also offers its own Digital Asset Management (DAM) platform, which integrates with Drupal, making webpage building seamless. Its CMS, also powered by Drupal, is optimized for the platform. Though Acquia supports non-Drupal users, it offers integrative products such as CLI, IDE, Content Hub, Personalization, Site Studio, and Site Factory. Together or separately, these tools optimize workflows, uphold brand consistency, and deliver unique digital experiences.

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Reminiscent of the early internet days, Textpattern is a flexible, open-source CMS designed for content publishers who want to focus on writing and publishing content without learning HTML. Watch as Textpattern quickly converts plain text to valid HTML with Textile or Markdown (via a plugin). Using built-in language tags as placeholders for content retrieval and display, you get complete control over both content and presentation.

With dozens of plugins available, Textpattern is ideal for developers and designers seeking a robust, lightweight, and free CMS solution. Its clean and straightforward interface is perfect for those who know what they want and how to achieve it without the distractions of coding and customizations that traditional CMSes often require. Just focus on writing content, and Textpattern will handle the rest.

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Grav is an open-source CMS that uses flat-file architecture. In this architecture, all content is stored as simple text files in a file system to achieve easier deployment, simpler backups, and better performance. Grav also eliminates the need for a database, making it the ideal option for those craving a lightweight solution with minimal setup and maintenance.

By relying on folders and markdown files for content, Grav provides a streamlined approach to content management. It effortlessly compiles content into HTML and caches it to ensure reliable performance. Plus, it runs out-of-the-box, so all you have to do is unzip it to install it with no configuration required.

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Bynder is a DAM and CMS platform designed to offer an intelligent way to find and share files, serving as a premier solution for asset management. Tailored to meet the requirements of large-scale brands with a range of technical features — including system integrations, in-house APIs, and Adobe and CMS plugins — Bynder effectively streamlines workflows and centralizes digital assets.

Bynder leverages cutting-edge AI-powered features to improve functionality and provide more relevant results, ensuring efficient asset management. With a client base of more than 1.7 million users from 4,000 brands, Bynder is trusted by industry giants such as Spotify, Patagonia, Puma, and Duracell.

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With the right content management solutions, businesses and enterprises can meet and exceed customer experiences and foster stronger brand connections. But they need the right kind of support — which is where our list of the 10 best content management solutions platforms comes in. Whether you’re looking for something to solve a bottleneck or an all-inclusive solution, you’re bound to find something that gets your organization where it needs to be.