Writer: Jordan Sprogis
Editor: Lillian Castro
Reviewer: Cristian Lopez
Key Takeaways
Base44, which was acquired by Wix last year, launched a native integration inside ChatGPT via Apps SDK powered by Base44’s MCP.
When a user builds an app inside ChatGPT, Base44 is the one that handles everything that may otherwise take a human developer days — databases, authentication — with ChatGPT serving as the interface.
The Apps SDK itself is powered by MCP, which is the open standard that lets ChatGPT connect to external tools and data — like your hosting stack, for example.
This integration is an early example of a web platform planting its flag inside of one of the world’s most-used tools.
HubSpot did it for its CRM, and users can now query customer data and reporting inside ChatGPT. Last month, Wix also launched its own ChatGPT app for its AI web builder, Harmony.
Think about it for a second — entire CRM systems, automation setups, and dashboards could be replaced with a tool like this someday.
The Infrastructure As the Product
If you’ve been watching the no-code/vibe coding space lately, it’s yet another trend that we’ve been seeing with platforms like Wix taking the infrastructure layer as a built-in service, not an outsourced add-on.
It’s a trend the industry is openly encouraging — and exactly as Base44’s CEO Maor Shlomo said: “Base44 exists to make building software feel as natural as explaining what you need.”
When the applications built via ChatGPT/Base44 are made, they themselves are generated on Base44’s system. This means the app ownership belongs to Base44, and by extension Wix — not the user. Users are not just chatting, but building real software on someone else’s servers.
This is not unusual for in-house tools like this. But it is a good reminder for how we’re progressing in the everyday life with automation and its sometimes-dangerous implications.
AI platforms and no-code tools are becoming the direct point of contact: Hosting, databases, authentication, deployment were once things a business would source individually — often through a hosting provider.
