TL; DR: Since 2002, TemplateMonster has helped more than 2 million businesses build an online presence with upward of 26,000 professionally designed website templates. Here, we’ll take a look at what has become one of the company’s best sellers — the Ascendio WordPress theme. With this business-driven template’s built-in visual editor, budding entrepreneurs can easily create compelling sites sure to impress customers. Ascendio’s Bootstrap-based, responsive layouts ensure visitor experiences are optimized across devices. And, by employing the theme’s integrated storefronts and SEO-friendly design, entrepreneurs around the globe are turning their business dreams into dollars.
It’s no secret an increasing number of consumers are getting their shopping done online. More than 50% of Americans prefer to buy products and services on the web, and nearly everyone in the US has completed a transaction on the internet in their lifetimes. That’s why it may be surprising to learn roughly 60% of small- to medium-sized businesses have no online presence.
The reasons vary for the absence of SMBs in the eCommerce space. Some businesses cite a lack of resources and technical ability as explanations for missing out on the online goldmine, but neither of these voids have to act as a barrier to opening up revenue streams on the web. Free, open-source tools, such as the vastly popular WordPress, are readily available to entrepreneurs looking to take a bite out of the online pie. And the professionally designed website themes developed by TemplateMonster are making it easier than ever for businesses to broadcast their brands to the masses.
One of TemplateMonster’s most widely used themes for WordPress is Ascendio. This template was developed specifically for businesses seeking an elegant design to match their brands. The built-in visual editors and page builders make it possible for those without coding experience to create stunning sites with broad functionality.
Because an increasing number of consumers are connecting with brands through mobile devices, Ascendio’s layouts are Bootstrap-based and responsive, meaning customers will have the best possible experience with your online business regardless of the device they use. By incorporating an SEO-friendly design, sites employing Ascendio are primed for high visibility in search results, which is one of the first steps in opening up expanded revenue streams online.
Visual Editor and Page Builder Make Site Design More Intuitive
Nearly 40% of online shoppers will bounce from a website if its design is unappealing. That puts a lot of pressure on site owners to create visually attractive sites that will keep visitors engaged. However, you don’t need a four-year degree in graphic design to develop a professional-grade website.
As is the case with most TemplateMonster themes, Ascendio comes with the Elementor visual editor and the page builder Power to make design intuitive on the WordPress platform. The admin interface provides an easy-to-use, drag-and-drop environment where users can tailor their content and imagery to create an aesthetic that both complements their brand and is pleasing to visitors.
Ascendio also comes with a General Public License, which grants permission to make modifications to the theme’s code. This allows entrepreneurs with a bit of coding knowledge to customize any aspect of the template and redistribute it on their domains.
Bootstrap-Based, Responsive Layouts Ensure Optimal UX on Any Device
Mobile commerce is projected to exceed $280 billion by 2020 — almost half of the US eCommerce market. This probably shouldn’t be surprising considering the vast number of people carrying computers around in their pockets. However, these numbers should point out the need for online businesses to employ responsive site designs that create optimal user experiences (UX) no matter the device being used.
Ascendio was built with this in mind. The template is based in Bootstrap, the popular frontend framework, and enables page elements to dynamically adapt to the devices being used to view them. By marrying WordPress’s effective CMS with this type of technology, Ascendio allows users to tweak UX on their sites according to the type of device.
All of TemplateMonster’s responsive WordPress themes, including Ascendio, were developed to fit any screen between 320 and 2,560 pixels wide. This ensures your business will be displayed in its best light, regardless of how users are interacting with your brand.
Integrate a Sleek Storefront to Showcase Portfolios and Products
For online merchants or creatives looking to house products and portfolios on their sites, Ascendio is compatible with the most widely used WordPress eCommerce platform. WooCommerce was developed specifically for the CMS and powers more than 28% of online stores.
When integrated with Ascendio, the plugin allows site owners to sell pretty much anything, including material products, software downloads, and subscriptions, among other items. As is the case with Ascendio itself, WooCommerce is fully responsive and based in Bootstrap. And, because it is 100% open-source, WooCommerce allows for the complete customization of your online storefront.
There’s also no need to worry about protecting customer data, as the plugin is audited by Sucuri, ensuring your shop’s code is secure. And, when your business begins to grow, storefronts are scalable and ready to support thousands of products and millions of orders.
An SEO-Friendly Theme Designed to Help You Reach Wide Audiences
Odds are good you’ve seen the paid ads that rest atop search results when browsing the results displayed by the web’s most noteworthy search engines. It’s also a pretty good bet that you’ve ignored most of them. Studies have shown that nearly 80% of users don’t click on paid ads and instead rely on organic search results to find what they’re looking for.
This means that online businesses need to employ an effective SEO strategy to be successful in the competitive eCommerce market. And Ascendio provides a solution. The template’s code was developed with a structure built to meet Google’s guidelines, which is step #1 in getting your site noticed by the search engine giant.
Ascendio is also compatible with Google Fonts, and users can choose from more than 500 options to customize their sites with quick-loading, readable fonts — part of what Google’s algorithm measures when determining site rankings. Site owners can also integrate WordPress’s All in One SEO Pack, which works to further boost organic rankings. This free plugin provides SEO integration for eCommerce sites and is compatible with WooCommerce.
Turn Your Business Dreams Into Dollars With Ascendio
While setting up shop online can seem daunting to some, budding entrepreneurs need not let technical or monetary barriers get in the way of building an effective web presence. TemplateMonster’s Ascendio offers an affordable and simple way for emerging businesses to get online and start selling.
The theme is a prime example of why more than 2 million businesses have turned to TemplateMonster’s 26,000-plus templates for the past 15 years. Take a look at Ascendio today and see how it can help your business carve out its niche in the online marketplace.