TL; DR: As an increasing number of consumers turn to the web to find products and services, it’s become imperative for merchants to build a robust online presence. However, getting a secure, user-friendly eCommerce site up and running can be intimidating. Enter ViART — a software development firm pumping out tools designed specifically for eCommerce. The company’s flagship product — a code-free, PHP-based shopping cart solution — was built with beginning retailers in mind. Packed with numerous features, ViART carts make it easy to integrate mechanisms for various payment processors, discounts, reviews, and ratings. And, with responsive designs and powerful security safeguards, ViART’s solutions allow merchants to convert customers anywhere and on any device.
From a young age, Jaye was hugely interested in making homemade jewelry and accessories. In high school, she turned a small profit selling customized gear to her classmates. Soon realizing the potential to make a career out of her passion, she signed up for Etsy to sell a cache of stock items and take on custom requests. After making a decent profit, Jaye realized launching her own website would bring in greater profit, scalability, and professional brand appeal.
Armed with a business degree and a small business loan, Jaye took the plunge. She purchased a domain, a premium template, and a suitable hosting service. She wanted her website to have the works — prominently displayed reviews and pictures of happy customers, as well as easy navigation and checkout. But she wasn’t satisfied with the basic eCommerce platforms included with her hosting package, so Jaye turned to ViART for a better solution.
When Jaye discovered ViART Shop, a multi-featured eCommerce package built to play nicely with her PHP-based site, she knew she had found the right product. ViART allowed her to sell her merchandise without extraneous fees or restrictions. And the best part? It was a cinch to get up and running.
Established and aspiring online merchants, like Jaye, have been turning to ViART in droves to better manage their eCommerce platforms — and for good reason. They’re enjoying higher profits and delivering frustration-free customer experiences.
Convert Customers Wherever They Are With Responsive Designs
The mid-2007 release of the first iPhone created a domino effect in the mobile market, with hundreds of different smartphones following suit. In a short period of time, just like the television and the PC before it, the smartphone was no longer a luxury that few could afford. It quickly replaced flip phones and BlackBerries as the go-to mobile device and became synonymous with the modern concept of the cellphone.
“Responsive design is one of the biggest things now,” said ViART Support Agent Vito. “Mobile-friendly design is second only to secure connections that protect customer privacy.”
Unsecured public wifi poses a major threat to the security of mobile phone transactions, which are growing on par with cellphone use. That’s why ViART features built-in PCI compliance and other security measures, such as encryption, to safeguard customer data preemptively.
In today’s mobile-centric landscape, consumers expect retailers to develop web applications that provide the best possible experience on any device they use. As a result, ViART has built highly responsive eCommerce solutions to accommodate the wide range of mobile screen sizes.
ViART’s shopping carts streamline the checkout process and create a seamless experience for the consumer. The goal is to simplify the process of going from browsing to conversion — and doing so has been paying off in spades for the businesses that employ ViART solutions.
A Well-Rounded, Secure Cart Built With the End User in Mind
ViART Shop was created to make eCommerce easier for both the business and consumer. While customers enjoy worry-free shopping, businesses maximize profits using ViART’s extensive list of powerful features.
“What we are working on right now is providing a more secure connection for customers and other things to make it easier for them,” Vito said.
ViART Shop’s major highlights include:
- The ability to automate one’s online store using a real-time stock management system, as well as advanced calculations for bulk orders, trade-ins, and loyalty discounts. With digital downloads, an offline credit card system, and built-in SEO and PCI compliance, the shop practically runs itself while you’re away. In addition, multi-site and multi-language capabilities bring central management to webmasters while accommodating a diverse range of customers.
- A completely web-based CMS for managing page layouts and product details, descriptions, ratings, and reviews. The CMS is user-friendly and requires no programming skills to create a professional-looking shop that comes with all the bells and whistles. Free technical support, as well as a user-friendly shipping and handling platform makes running your store a breeze.
- A customer-centric frontend complete with discussion forums, a support ticket system, an encrypted password database, and support for 100-plus different payment systems. Customer engagement is further encouraged by fast, one-page checkouts, graphical polls, and a pre-configured bonus points system.
By simplifying behind-the-scenes processes for businesses, ViART takes the guesswork out of online retail and makes shopping a more rewarding experience for the end user. Not content to keep up with trends, ViART sets the trend by combining the best aspects of its competitors with a laundry list of original extra features to boot. And ViART customers aren’t shy about sharing their positive experiences.
“I have been using the Viart Shopping Cart since 2009 and consider it the most complete and customizable cart available,” said ViART user Andy Safko. “Each upgrade since Version 3 was an improvement and easy to upgrade my existing website.”
Up Next For ViART: A Continued Focus on Innovation and Ease of Use
ViART was created to make eCommerce as user-friendly as possible for all parties. As seen with responsive design, many of ViART’s features were inspired by popular trends and frustrations in the eCommerce world. When the team is not busy developing a new feature, it is hard at work perfecting its existing solutions.
“There are so many things we need to improve,” Vito said. “We really try to make everything easier for the customer.”
ViART is driven by a passion for innovation and a desire to help online businesses succeed. With a philosophy centered on improvement and innovation, ViART is determined to deliver eCommerce solutions that yield the highest return on investment for online merchants.
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