Servers Australia Provides Hosting Solutions with Local Support and Uptime Guarantees to Help Businesses Scale

TL; DR: Servers Australia launched in 2006 to offer businesses hosting with low latency, affordable price points, and receptive customer support. When it was founded, many major players in Australia were charging high prices for offshore servers. Servers Australia was confident that it could offer superior service while fitting within a small business budget. The company expanded its offerings to include dedicated servers, colocation, and private cloud hosting through its own datacenters. Servers Australia also has an uptime guarantee, responsive support, and scalable solutions for every kind of client and business.

Totecs builds B2B and B2C ecommerce websites for clients selling anything from healthcare supplies to office equipment. During its first four years of operations (2001-2005), Totecs tallied $1 billion in sales through the sites it built. However, as it expanded, Totecs realized that B2B suppliers were hitting a ceiling on their online sales.

Buyers and suppliers still had to reconcile purchase orders through invoices, complicating the sales process. Totecs had systems in place for the ecommerce websites it hosted, but it created SQUIZZ.com to completely automate buyer and supplier invoice transactions for its B2B customers.

Totecs, based in Australia, hosted its data with a service provider while managing its own hardware when it launched SQUIZZ.com. The company quickly realized that it needed to find a more efficient infrastructure solution. It needed a hosting partner that offered prompt service and a scalable growth model. The company also couldn’t afford any downtime or security weaknesses — especially with the types of clients it served.

Totecs researched international cloud service providers, but many of the bigger companies wouldn’t guarantee 100% uptime, and their customer service didn’t get the best reviews. That’s why Totecs decided to partner with Servers Australia for its uptime guarantees, scalability, security, and affordable price point.

“Our business continues to grow, and I don’t have time to worry about server downtime or managing hardware,” said Glenn Drew, Totecs CEO, in a case study highlighting the company’s success. “With Servers Australia, any issues are resolved quickly and effectively. We focus on what we do best, and we trust Servers Australia to do what they do best. After six years, I have absolutely no complaints.”

Servers Australia has created one of the most reliable and cost-effective Australian options for dedicated servers, data backup, colocation, and private cloud solutions. And it stores data in its top-of-the-line local datacenters.

“We wanted to provide 100% uptime, 24/7 support, and not worry about what the market was doing. And so far, that’s paid off,” said Jared Hirst, Servers Australia CEO.

Servers Australia has surpassed its competitors by staying committed to affordability and in-country service. Today, Servers Australia provides Australian businesses with a robust hosting option that’s safe, reliable, and scalable.

Three words describe the Servers Australia experience: support, scalability, and uptime. It’s one thing for a company to have a low price point or an innovative product, but it’s rare to see a business combine both of those with excellent customer service.

The customer experience is at the heart of Server Australia’s product. Not only can Australians receive support from local agents that understand their problems, but they talk to real Servers Australia employees who are informed about the product.

In addition to support, Servers Australia offers growth opportunities with its diverse options and scalable service levels. One of the unique ways it provides value for small customers is through its cancellation discount.

“If a customer cancels a server or we put stock in, the cancellation will go through, and then anyone else can just buy it. Developers can jump right onto a bare-metal solution without paying retail prices,” Jared said.

Servers Australia ensures that its products are in use, and it has developed creative ways to get its products to those who care about reliability and speed.

“Our private cloud offering is the only solution in Australia that has 100% guaranteed uptime across multiple datacenters,” Jared said.

It’s hard to beat 100% uptime guaranteed, especially when Servers Australia is the only host in Australia that offers it across multiple datacenters while keeping its prices competitive.

When Servers Australia entered the market in 2006, Australia had limited hosting choices — almost all with high latency. The first problem was that most providers had moved their datacenters offshore. That resulted in lower speeds and slower responses in Australia, and Servers Australia didn’t see why that needed to be the case.

Servers Australia built its datacenters closer to its service locations to meet its 100% uptime goal — something that hadn’t existed before in Australia. The speeds were higher, and the security was more robust than the on-prem solutions used before.

“I’ve never heard of a server being stolen out of a datacenter,” Jared said.

That’s because datacenters typically offer a higher level of physical security on all of their servers.

Servers Australia has multiple datacenters spread out across Australia. In 2015, the company began to focus more on dedicated servers and built a dedicated datacenter to host 6,000 to 7,000 white boxes. Servers Australia also expanded its colocation services with other Equinix datacenters, specializing in dedicated servers and cloud solutions.

Servers Australia not only built its datacenters in Australia, but it also hired local customer support representatives. While other hosts may make it harder to get on the phone with somebody in the same country, Servers Australia customers know they can talk to someone who understands them and can address their concerns and questions.

American hosting firms have attempted to buy up Servers Australia’s datacenters and product line multiple times, but the company has always turned those offers down. Servers Australia strives to keep the interests of its customers and its country at heart.

The public cloud offers acceptable solutions for many clients, but larger companies that need to manage vast amounts of data are often overcharged through the rigid plans of international hosts. Servers Australia works with those companies to build out a plan that works for them and offers options that can scale alongside any company — from SMB to enterprise.

“Everyone is rushing to move to the cloud or some centralized server, but we take a little bit of a different approach and say, ‘It’s great to move to the cloud, but what’s your DR plan? What’s your backup plan? What if a user goes in and deletes the most critical piece of data your company owns,’” Jared said.

Many companies don’t develop backup plans until it’s too late. With cyberattacks on the rise, having a backup plan is one of the most effective ways to deal with ransomware. If a company has a safe and secure backup of the data that a hacker is holding hostage, it doesn’t have to pay anything to access its own data.

Servers Australia helps companies that need a long-term game plan for handling a large amount of data. And those companies often find that Servers Australia’s price options make much more sense than the public cloud.

“We know our product is a niche. Nobody else is trying to do what we’re doing,” Jared said.

And that business model has played out well for Servers Australia and its Australian customers.