TL; DR: Since ServerHub’s founding in 2004, the infrastructure-as-a-service provider’s mission has been multifaceted — to deliver dedicated, VPS, reseller, and cloud solutions that are fast and reliable but won’t leave customers with their pockets empty. Using an intuitive control panel, customers can easily manage services from a geographically diverse network of seven datacenters. With an eighth datacenter location on the way and continual development based on customer feedback, the company aims to leave a lasting impression on customers.
John Brancela was frustrated. He had ordered a coffee through Uber Eats, but the driver was missing in action. Unfortunately, John, like most functioning adults, needed some caffeine to brave the afternoon slump.
“This happens a lot,” he said. “You either don’t receive your drink, or something’s messed up,” he said. “Then you message Uber Eats, and instead of trying to fix the problem, they’re like, ‘Thanks for your feedback, we’ll keep that in mind.’”
For John, who is CEO of ServerHub, this is the epitome of poor customer service. “You have to train your people correctly,” he said. “You could be sending out dozens of drivers on successful rides every week, but if one messes up with a couple of drinks and the customer is told to go pound sand, the customer is going to remember that experience — not the good ones.”
That’s why ServerHub places a high value on the commitments it makes to customers — and holds itself accountable when it comes to honoring them. The company’s global infrastructure platform is designed to provide reliability and scalability, backed by effective support, for customers in more than 120 countries. With a wide range of dedicated, VPS, reseller, and cloud offerings plus datacenters spanning the globe, the company’s goal is to create a customer-centric experience focused on providing affordable yet comprehensive infrastructure solutions.
Unified Solutions Through a Solid, Geographically Diverse Network
ServerHub provides services to a broad spectrum of customers, from SMBs and developers to mid-market and enterprise-level clientele. Customers also include major gaming companies and prominent corporations.
“We host anyone, from the guy down the street who’s paying $30 bucks a year for hosting all the way to companies pushing 50GB of traffic over massive clusters and sending 150,000 emails per month — or more,” John said.
The company, which is primarily focused on managed dedicated and virtual solutions, operates out of a flagship datacenter in Dallas and additional facilities in Chicago, New York, Phoenix, Seattle, Frankfurt, and Amsterdam. To ensure connectivity, each center features a minimum of two redundant fiber connections.
“We have a lot of advantages with enterprise companies,” John said. “They’ll request a single point, single bill deal with, say, 100 servers in New York, 100 in Phoenix, and 100 in Dallas. They’ll say ‘Make it happen and unify it’ — and we will. For the client, it’s much better than having to deal with multiple vendors.”
HubGrid, the company’s unified control panel, enables users to open tickets, pay invoices, and manage services from one centralized location. With real-time delivery automation, the platform provides instant scalability without interrupting business operations.
“As an infrastructure-as-a-service company, we’re able to provide you with a unified product no matter how large or small you are, while ensuring high availability through a global network at prices that won’t break the bank,” John said.
A User-Centric Experience Focused on Affordability and Performance
With quality dedicated servers available at affordable prices, ServerHub operates with two of the most prevalent customer concerns — cost and performance — in mind.
New users often start with ServerHub’s Iron Enthusiasts plan for just $3.95 a month. Alternatively, IronGrid Pure SSD plans range from $5 to $24 a month, and the company’s E3 quad-core value servers range from $69 to $89 per month based on memory and hard drive specifications. Pricing for the company’s enterprise-class dedicated server plans, featuring 20GB network connections, begins at $119 a month.
John told us the company employs the latest Juniper backbone with multiple single 40GB interface connectivity within its datacenters to increase connection speed. In addition, each network location is backed by full redundancy to provide 100% uptime.
“If something goes down, the other side’s going to take over,” he said. “In the super rare case we end up with a temporary capacity issue, you’ll only experience latency issues. We built our infrastructure with that in mind — you’d be surprised how many providers fail to think that through.”
The strategy circles back to the company’s focus on providing great customer experiences. “We have a lot of resellers and people using our equipment for their own companies,” John said. “They’re getting influenced by what’s happening on our side. If we have an issue with uptime, that causes an issue for their customers.”
For John, the key is being able to stand in your customers’ shoes. “I think if you focus on giving your customers good experiences, it will come back to you tenfold,” John said.
After all, he said, the upset customer tells many, and the happy customer tells few.
Beyond Coworkers: Benefits of a Collaborative, Friendly Culture
According to some estimates, the average American spends 90,000 hours at work during the course of a lifetime — and whether that time is spent being happy or miserable has a direct effect on business success. Ultimately, a strong company culture leaves employees more engaged and productive, creating a competitive advantage.
Tim Dela, Business Development Manager at ServerHub, said the company understands this concept well. “Even though we’re located in different areas — we have people in Phoenix, Dallas, and all across the globe — we’re most definitely a family,” Tim said. “We’re either online talking and getting to know each other, or we’re playing a video game together. Everyone feels comfortable with each other.”
For a staff of remote workers looking for an opportunity to engage, what could be better than a community-building gaming spree — especially one packed with iconic dance moves? “I think the No. 1 strategy behind our company culture is collaborative Fortnite gaming,” John added.
The familiarity ultimately allows for effective workplace communication. “I’m on the sales side, and if I don’t know something about tech, I don’t feel weird asking one of our tech guys,” Tim said. “I’m trying to learn from him, and he’s also learning from me, and the only way we can all grow is by understanding every part of the business.”
Tim said ServerHub encourages its support staff to learn about sales and billing, and vice versa. “That way we can understand each other better, which helps with workflow,” he said.
Coming Soon: An Enterprise-Grade Expansion into Los Angeles
In an increasingly competitive market, John said hosts must continuously assess whether they’re providing a top-of-the-line solution.
“On the dedicated side of things, you really have to evaluate whether or not you’re providing them a quality managed solution,” he said. “We are very focused on how we deliver our products end-to-end. We don’t skimp on hardware, and we’re truly redundant. Building a lot of proprietary software is also helpful.”
When it comes to product development, ServerHub depends on a blend of customer feedback and independent research. “We are tied into everything,” John said. “We listen to the user to learn about their needs and figure out a way to address them, if possible. If something’s outside of the realm of what we can do, we figure out a way to meet in the middle.”
The company’s latest development is an expansion into Los Angeles, bringing the total number of datacenter locations within the ServerHub platform to eight. The expansion will extend the company’s reach and increase overall network capacity.
It’s all part of ServerHub’s mission to create in the minds of customers a lasting positive experience — unlike the one John has of a certain online food ordering company (not that we’re pointing fingers).