TL; DR: Morweb offers a robust yet non-technical content management system (CMS) and tools that simplify the building and management of nonprofits sites, so they can focus on their causes. Its customizable features include a Google Analytics dashboard, form builders, events/ticket sales module, file resource library, membership management and other modules for various common nonprofit activities. Morweb provides in-house strategy, custom design, development and API integrations with various third party systems as well, without paying the same price as an enterprise company.
Nonprofits often experience challenges when trying to find affordable site building tools and content management systems (CMS). Few CMS providers build products aimed at nonprofit clients because they don’t often have the budget for such complex systems.
One provider, Morweb, realized its CMS tools would be perfect for helping nonprofits make more of an impact online and in their communities. The company’s solutions allow nonprofits to build tailored marketing strategies, and Morweb offers its services at a price point that works for any nonprofit.
Morweb got its start in 2004 as a traditional marketing agency with services including branding, web design, and content strategy. WordPress launched around the same time, and Morweb found that it was in a unique position to develop more intuitive CMS offerings for its creative customers.
“There’s a lot of competition in the CMS space, and we saw a shift in the open-source market. Open-source is great, but when it comes down to the user level, there are technicalities and maintenance, security issues. For the majority of small businesses, it wasn’t worth their time to learn those intricacies,” said Murad Bushnaq, Founder and CEO of Morweb.
Many nonprofits used open-source solutions at the time because of their price point. However, open-source tools are often complex and require high levels of technical knowledge to maintain and run. There are even guides that warn website builders of specific plugins to avoid in open-source environments. Morweb decided to offer customizations and robust tools for nonprofits in an intuitive, all-in-one platform.
Today, Morweb has more than 1,000 customers — most from the nonprofit sector — spread across North America, Australia, Africa, and Europe. It partners with many well-known organizations, including Habitat for Humanity, the Red Cross, the YMCA, and United Way. Still, it aims to work with any nonprofit — no matter its size — that is making a positive impact.
Many CMS providers focus on the bottom line instead of gauging the social impact of their work. That can leave many nonprofits priced out of solutions that allow them to solve their technical challenges and reach more people. Morweb makes digital marketing, website building, and running a CMS easy and affordable for nonprofits of any size.
Morweb can also help companies implement new strategies, customize designs, and develop API integrations through its third-party partnerships.
A Robust Website Builder, Hosting Services, and Content Tools
Morweb sets itself apart by offering everything a nonprofit needs in one platform. Its intuitive website builder and content strategy resources give nonprofits the tools they need to boost engagement quickly.
“We offer a website builder that’s non-technical and easy-to-use. But we also offer some of the robust options that are often only available in open-source solutions,” Murad said. “We have a Google Analytics integrated dashboard, a form builder, a ticket sales module, and a fundraising module. And all of these modules are easily customizable to nonprofits.”
Open-source solutions offer many of the robust tools needed for creating a website, including ecommerce solutions and SEO tools. However, the problem with many of those tools is that they are highly technical, difficult to use, and rarely updated. Most nonprofits don’t have time to invest in building an IT department to create and maintain their website.
Nonprofits may end up building a unique bundle of open-source and hosting solutions through multiple vendors to get around restrictive pricing. However, all of those smaller costs can add up to an even bigger headache.
“They had all these things that they were paying for separately, and now it’s under one roof,” Murad said. “The user experience is amazing because it’s not bolted on or linked out. It’s all integrated and built as a single solution.”
In addition to saving money and time, companies receive a better overall product because each piece is built to work together. Nonprofits that work with Morweb can leave the technical problems to someone else and spend more time focused on their causes and communities.
Partnering With Nonprofits to Help Communities
Many hosting providers and CMS builders don’t focus on nonprofits because they typically don’t have big budgets. Morweb prioritizes building tools for nonprofits because they do such important work. And through its partnerships, Morweb plays a part in expanding the impact of their work in communities.
“We’re soon releasing a membership module and a video course management and certification. All of our modules are becoming more focused on the type of nonprofit that’s using it so that we can offer more hyper-focused tools that make a difference for our partners,” Murad said.
Because Morweb works almost exclusively with nonprofits, it has experience developing marketing strategies that work for nonprofits. Its CMS is stocked with tools built specifically to help nonprofits perform tasks, including fundraising and event planning.
The platform also offers features for building a digital infrastructure that houses video content, donation pages, and volunteer sign-up forms. Those allow Morweb nonprofits to continue expanding their digital presence and reach more potential volunteers and donors.
Nonprofits often can’t afford the same solutions as enterprise-level companies, but they still need the same level of sophistication to market to new people. Just like any other company, nonprofits need to stay ahead of the latest trends or they may miss the opportunity to make an impact.
Morweb: An Easy-to-Use Platform That Increases Impact
Morweb partners with hundreds of nonprofits, and one of the largest draws is the platform’s ease of use. The company has built one of the most intuitive website builders alongside a suite of powerful CMS tools that nonprofits need to get off the ground and running.
“Nonprofits were especially in need of help in the tech and CMS space. We felt that, as a company, we could make the most impact in that area. And we loved working with nonprofits because we felt like we were part of making positive impacts in communities,” Murad said.
Nonprofits have unique needs and often don’t have the resources or time to build an IT department. Morweb saw that need and decided to step in to fill the gap. With its CMS experience, it has become the perfect partner for nonprofits and associations.
“We’ve been in that space for about 17 years now. We first started working with CMSs back when WordPress came out,” Murad said. “Basically, as creatives, we were frustrated with limitations that were holding us back within CMSs. And we created Morweb with that in mind.”
Morweb continues to improve its platform to better equip nonprofits in their mission to serve communities. And Morweb allows new users to begin with a free trial. The company has built a niche CMS and website builder for an essential segment by continually improving its infrastructure and building a robust set of digital tools.