TL; DR: LitExtension, founded in 2011 by a group of development experts, provides seamless shopping cart migrations between ecommerce platforms, whether they’re hosted on-premises or in the cloud. The company’s comprehensive migration solution supports more than 100 carts and includes options for transferring everything from product and customer data to order information and passwords. Not every ecommerce solution is the same — and LitExtension’s goal is to give users the freedom to switch between platforms as needed to meet their business objectives.
You’d be hard-pressed to find shopping cart migrations on the bucket lists of most online retailers, and it’s easy to see why. They’re time-consuming, complex, and error-prone — even one wrong move could snowball into reputational damage.
Still, it’s important to find an online shopping cart that works for you. As the software that facilitates purchases for an ecommerce store, shopping carts directly affect business activity and income.
Therefore, it’s important that site owners can switch between solutions as needed. But the data migrations required to do so are best left to the professionals.
“Migrating your ecommerce store, whether it’s for the first time or the 100th time, is a stressful process,” said Mara Drijbooms, Brand Executive at LitExtension, a shopping cart migration provider. “We want our customers not to worry about their migrations at all — they can just leave them to our experts and focus instead on selling and growing their businesses.”
The company empowers ecommerce merchants to migrate their stores to more robust ecommerce platforms, regardless of where the data is hosted. LitExtension’s technology — compatible with more than 100 shopping carts — transfers all kinds of data, including product information, customer data, order records, and passwords. And it does so automatically, accurately, and seamlessly.
Established in 2011, LitExtension’s team of enthusiastic migration specialists has delivered more than 150,000 successful migrations for over 50,000 customers worldwide. The company constantly works to evolve its technology in step with customer needs while providing exceptional support.
Delivering Seamless Shopping Cart Migrations Since 2011
LitExtension joined the ecommerce market at an opportune time. In the U.S. alone, ecommerce revenue totaled $194.3 billion in 2011, up 16.1% from $167.3 billion in 2010.
“We launched in 2011 as ecommerce platforms were starting to become more popular,” Mara told us. “Data migration was only a small segment in the ecommerce industry, but we saw potential because there were so few competitors in data migration related to ecommerce.”
Because the market was growing so fast, LitExtension had the opportunity to study the shortcomings in the offerings of their competitors and provide better alternatives.
“We took that opportunity to offer solutions that would surpass our competitors in price, in the diversity of features, and in the usability of the plugin,” she said. “We evolved based on what our competitors lacked and what our customers needed to deliver a seamless migrations experience that is as fast as possible.”
Today, LitExtension offers multiple features and packages designed to make migrations easier. With the company’s Basic Migration service, migrations are as easy as three simple steps backed by customer support. A handy calculator makes pricing transparent based on the number of products, customers, and orders on a user’s current store.
The company also offers an All-in-One Migration Package handled entirely by a personal assistant who will take care of the project from beginning to end. The dedicated assistant will regularly update customers on the migration progress and answer any questions they may have.
Building Professional Long-Term Customer Relationships
Mara told us she’s extremely proud of the customer support service that the LitExtension team delivers.
“Apart from delivering exceptional technical results, we go above and beyond to ensure their satisfaction,” she said. “We have a dedicated professional support team via tickets, phone email — you name it — even during the holidays.”
She said the team is genuinely happy to answer each and every question they receive from a customer. After all, close communication often helps to ease any concerns.
“We always devote the necessary time to listen to our customers and understand their business-specific needs and goals,” Mara said. “It doesn’t matter if the company is small, medium, or large — we give each the exact same amount of devotion.”
While a lot of tech providers claim to provide superior customer service, it’s clear that Mara and her team come from a genuine place.
“We place our customers above everything,” she said. “We realize that every business is unique, and therefore every client has an individual requirement or need. We work together with them to understand their business and help them achieve the best results. We will offer them customized solutions — whatever suits their needs best.”
Mara told us that the company’s most important goal is to achieve total customer satisfaction through a confident and enthusiastic approach.
“We hope to build reliability, trust, even friendship through honesty and integrity, ensuring healthy, long-term alliances,” she said. “And of course, we wish to do so while maintaining professionalism in our work and our actions.”
Alleviating Migration-Associated Headaches in Times of Stress
The rapid adoption of web-based technologies proved challenging for many companies throughout 2020 as they began to navigate business in the pandemic era.
The LitExtension team was fortunate to work remotely for only two months before conditions improved in Vietnam (the country ranked second best in the world for its successful management of the coronavirus pandemic).
Once they returned to the office, the LitExtension team took the opportunity to help clients worldwide improve their ecommerce technology.
“The number of projects we were working on increased,” Mara said. “A lot of people stayed home during the pandemic and were browsing online more frequently. The number of people shopping online also increased, which then led to store owners wanting to improve their store and platform with us. And that’s how we managed to stay in business.”
The company’s unlimited free remigrations, 30-day money-back guarantee, and 24/7 dedicated support undoubtedly helped ease client tensions during times of change.
“Everything we do is for the purpose of providing our customers with reassurance,” Mara said. “We want to optimize goodwill, offering total satisfaction in the pursuit of our vision.”
Providing Expertise as Industry Thought-Leaders
When it comes to developing new features and putting new products into production, the LitExtension team relies heavily on input from its customer base.
“We develop a lot of our software based on what they need,” Mara said. “If we see that there have been requests for features that we have not yet provided, we try to put them in the software.”
As for what’s next, LitExtension plans to continue leveraging its team’s experience in shopping cart migrations to give users the freedom to switch between platforms and hosts as needed.
“We are world-leading data migration experts,” Mara said. “LitExtension will always provide outstanding services, and we want our customers to view us as experts in the field — not just as a service provider.”