Top Brands Trust This Free SEO Toolkit for Modern Businesses

Inside The Free Seo Toolkit For Smbs

TL; DR: Long gone are the days of hitting “Publish” and waiting for customers to find your website. Today, it’s all about being strategic, but there are a lot of new buzzwords in the digital marketing space, which can feel like an endless stream of “SEO this” and “SERPs that.” But you don’t have to navigate the seas of proper SEO practices alone because Mangools has a freemium, comprehensive suite of tools that will get your website ranked and noticed. We talked with Serhii Volokonskyi, Chief Product Officer, who told us how Mangools aims to create an accessible and digestible way for SMBs to reach their customers.

Once upon a time, search engines didn’t dominate every online interaction, and content wasn’t a race for visibility. But today, with billions of web pages, navigating without search engine results pages (SERPs) is like hunting for a needle in a haystack the density of New York City.

SERPs, however, wouldn’t be anything without the secret ingredient of search engine optimization (SEO). Without effective SEO, even the most valuable content could remain buried in the digital abyss.

But for many, mastering SEO can feel like deciphering a foreign language. That’s where Mangools steps in.

Mangools logo
Mangools is an SEO suite that offers a range of tools to help improve your website’s search engine rankings and online visibility.

Trusted by global giants like Airbnb, Xerox, and RetailMeNot, Chief Product Officer Serhii Volokonskyi told us how the freemium suite of Mangools aims to empower even novice SEO enthusiasts with the tools needed to thrive in digital marketing.

And best of all? Its basic tools are 100% free.

Unlocking SEO for the Budget-Conscious

From the order of appearance to the featured snippets, the search results we see on Google are carefully curated by SEO. As consumers, we tend to trust brands that rank well in search. (It’s the same reason we’ll check reviews on a product online before purchasing.)

SEO connects your website to major search engines like Google, Bing, and Yahoo. It essentially opens doors to enhanced brand visibility, authority building, increased engagement, and sustainable growth.

But it’s a little more complicated than running an ad or ensuring you’ve inserted the right keywords into your content.

“In these types of budget-constrained situations, free SEO tools are essential.”

– Serhii Volokonskyi, Chief Product Officer of Mangools

Without proper SEO, your site cannot be found by people on the internet. You basically have to learn the dance for your spot to get noticed, but Mangools’ comprehensive suite is an easy way to get started.

Screenshot of Mangools' features
Get free (and premium) access to Mangools’ keyword finder, SERP checker, rank tracker, backlink checker, and website authority explorer.

With features spanning keyword research, rank tracking, backlink analysis, and site evaluation, Mangools provides crucial insights into SEO difficulty, search volume, and SERP data, all for free.

Serhii said Mangools is freemium because different types of businesses want to be successful in getting organic traffic from search engines. Still, many have very limited budgets — especially small businesses and LLCs.

“In my time working for SEO agencies, we often encountered local businesses that couldn’t afford our services,” Serhii explained. “After seeing the estimated costs of an SEO campaign, some owners even decided to learn SEO and do it on their own rather than hiring an in-house specialist or a freelancer. In these types of budget-constrained situations, free SEO tools are essential.”

Deep Diving Into Mangools’ Features

Mangools created tools specifically to keep up with the times. I can’t tell you how many times I’ve heard friends or colleagues complain about Google changing its algorithm — yet again.

“In today’s competitive digital marketplace, using SEO tools like SERPWatcher and SiteProfiler is crucial,” Serhii noted. “As AI increasingly automates content creation to cut costs and scale production, search engines like Google frequently update their algorithms to prevent SERP manipulations. These tools help you monitor these changes and adjust your strategies accordingly.”

In fact, many people have complained about its major updates, citing significant shifts in rankings or a decrease in traffic.

“By keeping a close eye on your rankings, you can swiftly respond to algorithm updates, manage your digital branding effectively, and recover lost traffic and rankings,” Serhii said.

Understanding and adapting to these ever-changing algorithms is just the beginning. Mangools’ tools provide the actionable insights necessary to stay ahead in the SEO game:

  • KWFinder: Find the right keywords with the keyword finder. See what works for your competitors, research short- and long-term keyword trends, and establish your location-specific keywords. (Here’s a hint: Go for the keywords with low SEO difficulty and high search volume.)
  • SERPChecker: See SERPs for any location thanks to more than 45 SEO metrics. Enhance your local SEO (so people in your area can find your services) and see what snippets on the search results page will grab the most attention.
  • SERPWatcher: Track your rankings with Mangools’ Performance Index to know the organic traffic potential of your website. Get instant alerts for rank changes (and what you can do to stay on top) and track rankings in more than 50,000 locations worldwide. Plus, share your site’s rankings with the interactive report-sharing feature — making it perfect for teams or developers with clients.
  • LinkMiner: Find powerful backlinks and test your own with Link Strength based on metrics, including Citation Flow and Trust Flow. Quickly see the link placement in the website preview. Save your favorites to make link prospect research more accessible than ever.
  • SiteProfiler: Check the competitor’s website authority with the well-known SEO metrics by Moz and Majestic. Find out whether the link profile is healthy or spammy. Spot the most popular content of your competitors. See where you stand by benchmarking your website against others on the market.

Serhii noted other features you can dig for, including sharable reports, customized alerts, and white-label functions.

“Effective communication of achievements with clients is a vital part of work for every digital agency,” Serhii said. “In these reports, an agency’s clients can explore changes in rankings and organic traffic, filter them, and explore the whole history of rank tracking. Everything is very transparent. Most importantly, these reports are simple and easy to understand for any client, from a nail salon to a tech startup.”

Mangools is a freemium service plan, which means you can access limited features for free or choose from one of its three plans for more access. Here’s the pricing plan breakdown:

  • Mangools Basic: 100 keyword lookups and 200 SERP lookups per 24 hours; 200 keyword suggestions and competitor keywords per search; 25 keywords per import; unlimited tracked keywords and 100,000 tracked domains; and 20 site lookups per 24 hours. No additional seats (users). (Starts at $29.90/mo)
  • Mangools Premium: 500 keyword lookups and 700 SERP lookups per 24 hours; unlimited keyword suggestions per search; 700 keywords per import; unlimited competitor keywords per search; unlimited tracked keywords and 500,000 tracked domains; 70 site lookups per 24 hours; and additional seats for $19/mo. (Starts $44.30/mo)
  • Mangools Agency: 1,200 keyword lookups and 1,500 SERP lookups per 24 hours; unlimited keyword suggestions per search; 700 keywords per import; unlimited competitor keywords per search; unlimited tracked keywords and 1.2 million tracked domains; 150 site lookups per 24 hours; and additional seats for $12/mo. (Starts at $89.90/mo)

But if you’re not convinced, try Mangools for free. You’ll get five lookups per 24 hours, 15 related keywords, and five competitor keywords per lookup without needing to add your credit card.

Serhii added: “As icing on top of our ‘suite’ SEO cake, Mangools provides users with great value for the money they pay, additionally helping agencies by saving them money.”

From the ‘90s to AI-Driven Strategies

SEO was very different in the mid-1990s. Anyone who’s ever written web content or created a Google Ad is likely familiar with the age-old concepts of keyword stuffing, irrelevant keyword targeting, overdone keyword density, and link farming.

But there’s a reason these practices are outdated — they don’t work and, quite honestly, are rather tacky methods.

Instead, healthy SEO practices today include upgrading content, writing relevant titles and meta tags, linking to authority sites, semantic SEO, and writing long-form content (Fun fact: Google likes to rank content higher that is at least 1,447 words).

Screenshot of Mangools' KWFinder tool using keyword
As a test, I searched “soy candles.” If I were a seller, it looks like I would have some competition since the difficulty score is 34 out of 100.

Serhii said he’s seen many changes over the years in digital marketing. And probably, to nobody’s surprise, AI is a big motivator for those changes.

“With the adoption of AI, and a host of other factors, the digital marketing landscape has shifted substantially,” said Serhii, adding: “As always, we’ve maintained a finger on the pulse, and we’ll soon present a completely new tool to the market.”

For example, Google introduced its Gemini model, AI Overviews, and AI Organized SERPs, which are a few techniques used to bring the most relevant results and create snippets from multiple sources into a single comprehensive answer.

As for what’s next, Serhii mentioned Mangools has a few things on the horizon. First, it plans to launch an improved onboarding flow for all users.

“Regardless of whether you’re a total newbie or a seasoned SEO expert, you will get proper onboarding,” he said.

Mangools is also planning many improvements and features specifically for agencies, including SEO PROs and multiproduct companies, such as improved reports and integrating Google Search Console (GSC) and Google Analytics (GA).

This integration can provide a more comprehensive view of your website’s performance, with key performance indicators (KPIs), such as search engine visibility and user behaviors. You can try Mangools for free. If you like it, upgrade to the premium version for unlimited access to your favorite features.