TL; DR: When Hostiso first broke into the hosting business, it sold a simple product to local clients. But the team saw a gap in the marketplace — competing hosting providers weren’t supporting the scripts many eCommerce businesses used to build and support their sites. Hostiso bridged this gap, creating optimized hosting services for niche scripts and apps. Now, Hostiso offers a variety of cutting-edge solutions in affordable packages. The company’s focus on customer care has proved to be an effective strategy — today, they’re building new offices and recently debuted a powerful new website.
When Hostiso’s founders launched the company, they sold web hosting to local clients. But soon, they saw that many individuals and businesses were building their sites using scripts that many hosting providers didn’t always support effectively. They jumped on the opportunity.
Instead of selling generic hosting plans, Hostiso created optimized platforms for specific scripts and apps, including mooSocial, phpFox, SocialEngine, and NextCloud. If customers wanted to build a site on WordPress, Hostiso had infrastructure that was configured just for WordPress. If a client used Joomla’s content management system, Hostiso paired them with a product designed for Joomla.
Clients who wanted a hosting provider attuned to their specific needs fueled Hostiso’s rise. The company now serves more than 30,000 customers around the world and has deployed more than 20,000 servers to its network.
While Hostiso found success by filling a gap in the marketplace, Chief Marketing Officer Tom Wilson said the team was very aware that the online landscape is in constant flux. In the fast-moving internet landscape, yesterday’s opportunity can quickly become tomorrow’s stumbling block.
“The web hosting industry is always shifting,” he said. “For example, cloud services have changed the way a lot of people do business. That’s why we constantly develop and improve all aspects of our solutions. Even though it’s a demanding task, we can do it when we work together. At the end of the day, that’s the reason our clients trust us.”
Optimized Hosting Customized for Every Client
According to Tom, Hostiso sets itself apart from the competition by offering advanced features as part of even its basic packages.
“We give our customer default solutions that many other providers only offer as paid options,” he said. “We offer free SSL certificates, domain registration, daily backups, a fully optimized setup with the latest PHP, and MariaDB for a database driver.”
Every new customer gets the personal treatment when starting or migrating a site to Hostiso. Whereas other hosting providers sell cheap bare-bones starter packages and then charge for more advanced features, Hostiso’s team gives its clients the best and most powerful solutions right out of the gate.
“We individually set up environments for each of our clients,” Tom said. “Our hosting platforms are always optimized for each specific script. On top of that, we provide support, suggestions, and solutions in the event of any problems.”
Pairing Cloud Hosting with Strong Tutorials
Determined to stay on the cutting edge of the web hosting industry, the Hostiso team does more than offer valuable services at great price points. The company has focused of late on strengthening its cloud hosting platform and increasing the number and quality of customer-focused support tutorials.
“We have 15 low-latency locations and guarantee 100% SLA,” Tom said of the infrastructure powered entirely by Intel CPUs and high-performance solid-state drives. The company’s cloud environments are activated in minutes, and users can choose among what Hostiso describes as “infinite operating system combinations.”
Hostiso Cloud Compute customers pay monthly rates and avoid long-term contracts. Entrepreneurs who want to build the smartest and most effective websites will appreciate Hostiso’s new educational offerings, Neso told us, which expand beyond cloud hosting to assist customers across the web hosting spectrum.
“We’ve added more than 140 tutorials in addition to a number of helpful articles about everything from how to manage cPanel to dealing with WordPress,” he said. “These features will really help our customers improve their business performance.”
A Redesigned Website Provides a Great Customer Experience
To showcase its solutions and help customers access the new tutorials, the Hostiso team decided it had to overhaul the website.
“This was the largest website redesign we’ve ever done,” Tom said. “It was important to us that visitors and clients could easily navigate the site in just a few clicks. We improved our page load time, optimized for mobile devices, and added a ton of useful content. So far, we’ve gotten a great response from our customers.”
Also of note, Hostiso added a number of new payment options with the upgrade. Because the company works with businesses big and small on continents from Asia to North America, having only one or two payment options just wasn’t enough, Neso said. Wanting to give every customer the smoothest possible experience, Hostiso now accepts PayPal, Skrill, credit cards, Bitcoin, and Western Union transfers.
Expanding Globally While Maintaining a Welcoming Environment
In addition to overhauling its website, Hostiso is continuing its expansion by opening offices in Asia.
“We’re welcoming new members to the team, and we couldn’t be more excited,” Tom said.
Company culture is always important, which is why Hostiso is working to make sure its relaxed and friendly style of work thrives wherever the company sets up shop.
“We want working conditions to be great in every one of our offices,” Tom said. “They all have break rooms, as well as free drinks and food. When people are happy to come to work every day, they perform at their very best.”
Beyond internal happiness and camaraderie, Tom said another important part of Hostiso’s company culture is the value placed on customer feedback. The team constantly tracks its clients’ suggestions.
“Whenever we hear anything that might improve the user experience or our hosting service more generally, we’re quick to implement those changes,” he said. “It keeps us on top of our game.”