TL; DR: Canada’s Doteasy has earned a reputation over the past two decades for backing every service it provides — from WordPress-focused hosting and cloud servers to web design — with top-notch customer support. The company’s in-house team offers a one-stop shop for building and maintaining an online presence, whether you’re just starting out or have a well-established site. With a new referral program, expanded design offerings, and a consistent focus on the customer, Doteasy is showing its appreciation for the people who have kept the business alive and thriving for 20 years and counting.
For years, marketing professionals have spread the message that businesses of all types and sizes must be represented on the web — even if they’re not selling products or services online. After all, in an increasingly digital world, an online storefront is essential in building credibility and conveying important information.
Now, as a relentless pandemic inflates our internet dependency to proportions previously unimaginable, businesses no longer have the choice of whether to heed the long-standing advice of marketers. Building and maintaining an online presence has become an economic imperative, a survival skill.
“This pandemic has been a wake-up call for many business owners about the importance of getting online,” said Dora Mui, PR & Marketing Coordinator at Doteasy. “Through our sign-ups over the past few months, we’ve seen a huge demand for e-commerce solutions. We’ve seen a lot of new clients who are using our site builder partner (included with all our hosting plans) as the quickest way to get online and incorporate curbside pickup options.”
Dora told us that even business owners without ecommerce needs are recognizing that online representation is crucial. It allows them to publicize services, stay on the minds of customers, and keep users abreast of important company news.
In these unprecedented times, Doteasy knows exactly what to do: provide the same attentive, knowledgeable hosting and design support that has convinced customers to stick around for the past two decades.
“We’ve made it a priority to continue offering real, live customer support, which is something our customers really appreciate,” Dora said. “We have seen the tough times hit our customers financially and have been working with our clients to offer payment extensions or other exceptions whenever possible. These have definitely been strange times, but at least we’re all going through this together.”
Your One-Stop Shop for Building and Maintaining an Online Presence
From its inception, Doteasy has been laser-focused on providing the ideal customer experience. The company uses the latest hosting technology and is careful not to overcrowd servers — an all-too-common habit in the industry that can drain the resources needed to power fast, efficient sites.
The company offers a broad catalog of offerings, including domain registration and transfer. Three tiers of shared hosting plans are available to accommodate everything from small startups and personal projects to SMBs, blogs, and database-driven sites. High-performance cloud hosting solutions are popular with clients who have outgrown the shared hosting environment, including resellers, large corporate sites, ecommerce shops, traffic-heavy blogs, and rich media sites.
Doteasy also offers hosting packages optimized for popular CMS solutions, including WordPress, Joomla, and Drupal hosting. A do-it-yourself web builder and custom in-house designs round out the company’s product portfolio, which is backed by a 30-day satisfaction guarantee.
“High performance, value, and convenience through our broad service offerings have always been Doteasy’s backbone, but we also pride ourselves on the level of support we provide,” Dora said. “From day one, our entire customer service team has been in-house, and we really make sure they are on the same page with each other and our clients.”
The company tailors its support to each client, always aiming to go above and beyond — whether that means helping them with their WordPress site, training them to use a site builder, or figuring out what services they require.
“We’ve received a lot of positive feedback about our support recently, and it honestly brings us so much joy to hear that our clients are satisfied,” Dora said.
Expanded DIY and Custom Web Design Offerings
To help customers get online quickly and easily — or to update an old site — Doteasy has been growing its web design services, which currently include a site builder and in-house designs.
The company’s site builder, powered by Website.com, allows users without programming or design experience to create professional sites. The drag-and-drop solution includes access to free stock photography and modern templates via three tiers based on the users’ selected hosting package: Starter, Professional, and Ecommerce.
Or, Doteasy’s web design experts can craft a custom, industry-standard site solution in line with its customers’ brands and expectations regarding user experience. This web design package features an in-person consultation, industry and brand research, design and development of a first draft and two revisions, and pre-deployment testing. This year, Doteasy’s designers have accommodated a vast range of clients, from renowned composers and Pushcart-nominated poets and writers to flight training institutions and hobbyists.
“What makes our web design unique is that our designers craft these designs on an easy to use drag-and-drop builder, giving our customers control of their site,” Dora said. “Upon delivery of the completed site, our customers are able to add their own future updates at no extra cost, without any coding experience needed.”
Doteasy also arms its users with custom tutorials and personalized support to ensure they are in good hands even after the design is complete.
“We’ve had a lot of clients who were so appreciative of this, as they felt like they were held hostage by their previous web designers,” Dora told us. “Our approach goes back to our philosophy, where we’re here to offer additional services and support, but we also provide the tools for our clients to make the most cost-effective decisions for their business.”
A User-Focused Development Pipeline and New Referral Program
Dora said that Doteasy’s acclaimed in-house customer service team has a reputation for being professional, patient, and intelligent, whether through chat, phone, or support tickets. And this kind of high-level service — especially in an industry notorious for poor support — gets customers talking.
To thank them for bringing Doteasy more business through their glowing recommendations, the company recently unveiled an exciting new referral plan.
“We’ve just introduced a referral program so that our members can earn credit for referring friends or family,” Dora said. “A lot of our customers had heard of us through word-of-mouth, and we wanted a way to show our appreciation to our members.”
Existing customers now receive reward credit toward their services each time they refer someone to the company. The new customer also benefits, receiving $3 off any domain or hosting service.
Dora told us that the Doteasy team has noticed a shift in customer needs as high-quality, bespoke support becomes more of a priority than cheap pricing. That’s why, when it comes to future development, the team is leaning heavily on user input.
“Customer feedback and market trends are a huge part of our development process. Seeing the type of sign-ups we’ve received has also been a clue to what our customer base is looking for — and the demand for e-commerce and business websites has been on the rise in the past few months.”
To that end, Doteasy is working with Website.com to ensure that the site builder offers designs for curbside pickup options and other ecommerce solutions. “We want to ensure customers can continue running their business with as little disruption as possible,” Dora said.