DIY Isn’t for Everyone — Get Yourself a Web Host That Can Help You Build Your Business

TL; DR: Many users have turned to DIY solutions, such as WordPress, to help them create an online presence that fits their needs. But going down the DIY route can come with headaches and time lost, especially if you aren’t experienced. Turning to a web services team, however, can enable you to launch a website without too much hassle. Earth Skater offers users everything from web hosting to site development and design in one place. Sener Korkusuz, Founder of Earth Skater, tells us more about the platform and how it helps small businesses.

The internet has given us the knowledge and courage to do many things ourselves. I don’t know about you, but all kinds of DIY-focused trends have swirled through my social media feeds in the last year.

For instance, want to make your own sourdough bread? There’s a YouTube tutorial for that. Looking to create your own holiday-themed centerpieces? Got a TikTok influencer’s page for that too.

I’ve even seen someone make vitamin gummies from scratch — like, what? How?

Although our tutorial database is overreaching, there are still some things that are better left done by the professionals. For many businesses, that something is website development.

Developing an entire website that showcases your brand and runs efficiently around the clock often requires experience and technical background.

Thankfully, though, you won’t have to journey through web development alone because you can turn to Earth Skater. Earth Skater helps small businesses develop and launch their websites so they won’t have to abandon the idea of an online presence altogether.

“Earth Skater specializes in helping small business owners, especially with the handholding and extra service, where a do-it-yourself type of solution is not their ideal scenario. That’s where we fit in,” said Sener Korkusuz, Founder of Earth Skater.

The Earth Skater team takes special care to guide small businesses through the entire online journey, from web design and eCommerce to hosting and SEO. Let Earth Skater be the intermediary between your vision and your online launch.

Small business owners have to wear many hats, ranging from HR head to marketing leader. And creating an online presence on your own can be tough when you’re already stretched so thin. This is where Earth Skater steps in.

“We fill the gap for both small and larger merchants in terms of working directly with a web developer, web designer, and marketing expert,” said Sener.

Earth Skater doesn’t just do one thing well. It offers businesses a comprehensive set of services, so they can find all they need to launch their brand online in one place.

Alongside web hosting, here are the key services Earth Skater provides:

• Web design and development
• Social media marketing
• Search engine optimization (SEO)
• Pay per click management
• Email newsletter marketing

Earth Skater boasts a team full of web experts who have supported various businesses through their journey with the web. Just by looking at its site, you can see that the team is not only focused on giving the best product for your brand but also helping you meet your overall business goals.

Working with its team can help your team save time and money, customize your site to your liking, and grow your sales over time. Sener said Earth Skater will soon extend its services to include business consulting.

“We recognized over the years the need not only to help our clients in setting up their online presence and marketing that presence, but also going above and beyond into their business processes and ways that we can help them maximize their efforts and ongoing business operations,” said Sener.

Experience With a Diverse Set of Clients

You also don’t have to worry about Earth Skater not having the tools to help your specific niche. Earth Skater has worked with clients across all kinds of industries, helping them build their online brands.

The Earth Skater team caters to your business’s unique needs and tailors all website design to your industry. So whether you’re in eCommerce or the entertainment industry, Earth Skater can help. Sener also credited working with a diverse client base to Earth Skater staying agile.

“We work with so many different websites and businesses that it necessitates us being agile. We’re working on multiple facets of our clients’ businesses. So whether it’s an online coaching business or a retail store, there’s something new in all those markets and customer profiles to cater to. So it keeps us on our feet,” said Sener.

Earth Skater offers fully managed hosting and web solutions for its customers. Sener told us the company’s servers are located in a data center owned by Rackspace — one of the top web hosts in the U.S.

The Earth Skater team has had a long relationship with the web host and has used it since it launched in 2009. Retaining Rackspace as its data center provider has allowed Earth Skater to maintain performance and prioritize security.

“We’re just maintaining and updating and making sure security is at the forefront of all of our operations,” said Sener.

Earth Skater has added a host of security features, including content filtering, to bolster its hosting service. But one of the top things Earth Skater does to protect customers isn’t feature-related. It’s actually human-centric.

“We’re interacting with our clients and keeping them up to date, not only in our newsletters but also one on one with the majority of our clients in terms of any threats that they may be seeing in real time,” said Sener.

These threats can involve anything from malicious emails and text messaging fraud to Trojan horse type of attempts and virus activity. Sending these newsletters allows Earth Skater to alert its clients of online dangers and keep them vigilant and proactive.

But threat protection is not the only reason Earth Skater stays in contact with customers. Sener told us Earth Skater keeps a consistent line of communication with clients. Unlike typical web hosts, the Earth Skater team interacts with clients on a regular basis.

“So not only do we have our newsletters that go out like most web hosts do, but we also have that one-on-one interaction, which is unique. And that’s where we really uncover pain points and ways that we can help our clients fill the gaps,” said Sener.

Earth Skater has worked with more than 600 small businesses over the last 15 years, helping them create tailored web experiences and notching a 99% client satisfaction rate in the process.

As you can see, what truly sets Earth Skater apart from other hosts is its web development. Not many web hosts offer web development and design with their offerings and even fewer work with so many different brands. Earth Skater is a business’s web partner through and through.

“As a smaller host, we focused on filling the gaps as much as possible. And that’s initially been with custom programming,” said Sener.

Earth Skater has done a lot of work with eCommerce in particular — even developing its own online store solution, the Earth eCommerce platform.

A majority of its clients use eCommerce solutions, such as WooCommerce, with specific and custom updates, functionality, and features. Earth Skater creates custom programming to help users tailor those eCommerce experiences to their needs.

Oftentimes, users may find that they don’t have everything they need from their solutions right out of the box. So Earth Skater comes in to create custom code to fit your goals and sets it up on your site to fill in the gaps you need closed.

As for the future of eCommerce, Sener told us he doesn’t see the industry changing too much. In the last decade, eCommerce has experienced great stability. He said WordPress will continue to advance for the DIY crowd with things like AI content tools.

“But building your business and production environment on an open source solution has its own pros and cons. That’s evident in some of the recent news about WordPress and its partnerships creating issues for customers. So I think that provides a greater opportunity for Earth Skater-like solutions to become more valuable as the market,” said Sener.