TL; DR: Voog was launched in 2007 with the mission to allow the easy creation of multilingual websites. Fast forward nearly 15 years, and the intuitive website builder now has tens of thousands of users from around the world and is maintained by a team of tech-industry pros. Developers, entrepreneurs, online retailers, and businesses all turn to Voog for its simplicity, customizability, and rich feature set that allow for the seamless design and development of compelling, professional-grade multilingual websites.
With 4.6 billion users, it’s no surprise that the internet is a diverse place. English language speakers make up the majority of the planet’s web users at close to 1.2 billion, but the 900,000 Chinese-speaking internet surfers aren’t far behind. Among the top 10 languages spoken by web users are Spanish, Arabic, Portuguese, Indonesian, French, Japanese, Russian and German. Speakers of these languages together account for more than 3 billion people consuming online content in their native tongues.
Whether you’re a blogger, ecommerce entrepreneur, or online business owner, one thing is clear: You must deliver content in multiple languages to grab the largest segment of market share. The fact is localization really matters when it comes to welcoming optimal returns on investment. In fact, roughly every dollar spent on localization efforts sees an ROI of about $25.
Luckily, multilingual site creation doesn’t have to be rocket science. Voog entered the scene nearly 15 years ago with the mission of helping businesses, retailers, and bloggers easily set up shop online with its multilanguage website builder.
“We all know the world consists of multiple languages,” said Voog CEO Henn Runnel. “You have to know other languages to do business and connect with your customers or audiences around the world. So we built multilingual website building into the foundation of our product.”
Seamlessly Reach Audiences with Content in Their Native Tongue
Henn told us that there are popular platforms out there, such as WordPress or Shopify, that allow for multilanguage website building. However, it’s not very intuitive and users have to turn to plugins or third-party software to achieve the desired result.
“It can be clunky on some of those platforms,” he said. “It’s because it’s not baked into the core architecture of the product.”
Voog’s architecture allows users to create parallel copies of their websites with the same structure in an infinite number of languages. And Voog itself is translated into 10 languages. Page connections are maintained, and the system will know where a visitor is when landing on different pages.
“You can translate it faster and better,” Henn said. “As a result, we can probably say that we are the best multilingual platform out there.”
Easily Build Compelling Websites, Blogs, and Ecommerce Shops
Voog’s value proposition is multifaceted and doesn’t end at its multilingual functionality. The website building platform also offers a number of stunning, customizable templates that allow website owners to get up and running in a matter of minutes.
For the non-coders in the audience, Voog’s editor offers a visual interface that allows users to adjust page elements such as margins, colors, and fonts, among other items. And the rich SEO and analytics tools available deliver insights into site performance and reach.
Voog’s feature set includes
- Multilingual website creation
- Professionally designed templates
- Intuitive visual editor
- SEO-friendly designs
- Developer-focused environment
And there’s good news for online retailers, too. Henn told us that Voog’s team has really focused efforts on improving its ecommerce solution. The goal, according to Henn, is to compete with the space’s major players.
“We aim to be in a similar category as, say, Shopify, but much lighter and simpler,” he said. “Shopify, while it’s powerful, is actually still quite complicated for a business without an IT department.”
Henn said that the goal is to make Voog’s ecommerce platform the simplest, most lightweight solution on the market.
“We want to make it simple for brick-and-mortar stores to build a presence on the web,” he said. “So we’re covering this niche, and we’re getting bigger and bigger in the ecommerce space.”
Henn also stressed that, along with the website builder’s multilingual functionality, ease of use is a huge part of what makes Voog so attractive to users. Time to market (and time to profit) is fast and seamless, Henn told us. And the company aims to cover everything for its customers, including hands-on support from in-house experts.
“It’s one of the simplest platforms out there to get your online store up and running fast — and in multiple languages,” he said. “And you don’t have to worry about updates, security, or hosting. It has everything you need at a reasonable, affordable price. As a small business owner, you don’t necessarily want to learn about the intricacies of hosting or website building. You just need a tool that works”
The Future: More Integrations and Enhancing Multilingual Functionality
According to Henn, Voog’s ecommerce offering was borne out of conversations with customers who wanted more effective and streamlined online storefronts. And this feedback-driven approach fuels much of the company’s development strategies.
“We listen to customers and meet with them to see what’s troubling them,” Henn said. “So we have a very direct approach. If we can understand our customers’ pain points, we can better satisfy them and, ultimately, improve our product.”
This is also a testament to Voog’s dedication to delivering personalized customer support.
“We want our customers to feel good that there’s a real, live human here to talk to them about their needs.” Henn said.
In the immediate future, Henn told us that the development team at Voog is focusing heavily on adding more features and functionality to make its ecommerce solution even more user friendly. And automation plays a big role in that.
“Right now, some of the processes, such as adding products, are manual. So we’re getting rid of that bottleneck,” he said. “We want customers to be able to get 2,000 products up automatically.”
Henn said the team is also looking to add more integrations that save online shopkeepers time and money. The goal would be to make, say, shipping, warehouse, and fulfillment integration automatic. The idea is to further enhance the all-in-one philosophy behind the solution and remove the need for site owners to find their own third-party vendors for common ecommerce needs.
“We are quite excited about the next year and what our team will be launching,” Henn said.