Writer: Jordan Sprogis
Editor: Lillian Castro
Reviewer: Cristian Lopez
Key Takeaways
Base44, which was acquired by Wix last year, launched a native integration inside ChatGPT via Apps SDK powered by Base44’s MCP.
When a user builds an app inside ChatGPT, Base44 is the one that handles everything that may otherwise take a human developer days — databases, authentication — with ChatGPT serving as the interface.
The Apps SDK itself is powered by MCP, which is the open standard that lets ChatGPT connect to external tools and data — like your hosting stack, for example.
This integration is an early example of a web platform planting its flag inside of one of the world’s most-used tools.
HubSpot did it for its CRM, and users can now query customer data and reporting inside ChatGPT. Last month, Wix also launched its own ChatGPT app for its AI web builder, Harmony.
Think about it for a second — entire CRM systems, automation setups, and dashboards could be replaced with a tool like this someday.
The Infrastructure As the Product
If you’ve been watching the no-code/vibe coding space lately, it’s yet another trend that we’ve been seeing with platforms like Wix taking the infrastructure layer as a built-in service, not an outsourced add-on.
It’s a trend the industry is openly encouraging — and exactly as Base44’s CEO Maor Shlomo said: “Base44 exists to make building software feel as natural as explaining what you need.”
When the applications built via ChatGPT/Base44 are made, they themselves are generated on Base44’s system. This means the app ownership belongs to Base44, and by extension Wix — not the user. Users are not just chatting, but building real software on someone else’s servers.
This is not unusual for in-house tools like this. But it is a good reminder for how we’re progressing in the everyday life with automation and its sometimes-dangerous implications.
AI platforms and no-code tools are becoming the direct point of contact: Hosting, databases, authentication, deployment were once things a business would source individually — often through a hosting provider.
HostingAdvice.com is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free, we receive compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). HostingAdvice.com does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers.
Our site is committed to publishing independent, accurate content guided by strict editorial guidelines. Before articles and reviews are published on our site, they undergo a thorough review process performed by a team of independent editors and subject-matter experts to ensure the content’s accuracy, timeliness, and impartiality. Our editorial team is separate and independent of our site’s advertisers, and the opinions they express on our site are their own. To read more about our team members and their editorial backgrounds, please visit our site’s About page.
