How Ucraft’s Turnkey Site Design Suite and eCommerce Solutions Are Helping Businesses Simply and Affordably Broadcast Their Brands Online

How Ucraft’s Turnkey Site Design Suite and eCommerce Solutions Are Helping Businesses Simply and Affordably Broadcast Their Brands Online

TL; DR: When Ucraft team members say the platform allows users to create professional websites within hours, regardless of coding or design skills, they really mean it. The affordable website builder and its intuitive interface make site creation painless for entrepreneurs seeking to build their online brands and increase sales. We recently sat down with Lena Khlghatyan, Head of Ucraft’s Customer Success Team, who filled us in on how the company and its passionate team of experts are helping site owners build beautiful online properties and reach their target audiences.

This year, Ucraft will celebrate its fourth anniversary. And, while that’s relatively young in the website builder space, the Armenia-based company actually has many more years of experience up its sleeve. Established in 2011 as Bang2Joom, Ucraft’s first life was spent designing and developing templates and extensions for Joomla!, the popular open-source CMS for publishing online content.

“A group of like-minded Joomla! enthusiasts started the project, which essentially gave webmasters access to an extensive range of professional Joomla! templates and extensions,” said Lena Khlghatyan, Head of Ucraft’s Customer Success Team.

Though the team still had a soft spot for Joomla!, Founder Gev Balyan knew it was time to provide a unique take on user experience.

“The idea soon turned into something bigger: launching our very own website builder platform, which would enable users without any coding or design skills to create professional-looking websites for their personal brands,” Lena said.

In 2014, Ucraft launched its flagship drag-and-drop website builder. Today, the platform helps entrepreneurs worldwide effortlessly build their online brands. From a quick landing page creation tool to an all-in-one eCommerce platform, Ucraft has everything entrepreneurs need to develop beautiful sites, attract visitors, and successfully sell products and services online.

Increase Conversion with a Free, SEO-Optimized Landing Page

With Ucraft’s landing page creator, users can build a one-page site in under 10 minutes. It’s simple: just choose a free design template, specify the site’s name, and add a bit of content. These one-page sites are a particularly useful starting point for entrepreneurs developing an online presence from scratch because the drag-and-drop landing page creator eliminates the need for coding or design skills.

Besides being easy to develop, these landing pages translate well across a wide range of devices, can be optimized for SEO, and are easily shared across social media platforms to expand reach. Best of all, the service is easy to use and free.

“The idea behind the Ucraft project has always been making the website design process as easy and intuitive as possible,” Lena said. “A great user experience has always been the priority and the biggest challenge for us, from the early startup stage to today.”

Users can connect their page to an existing domain or purchase a new one through Ucraft. If desired, removing the Ucraft watermark from a landing page is a snap — just upgrade your subscription from a free account to the $6-a-month premium plan. The watermark will be removed once you’ve made the switch.

No-Code, Responsive Website Templates Make Design Intuitive

Looking to take things a step further? Ucraft enables users to create multi-page sites for just $8 per month. This package includes built-in design tools, marketing resources, free hosting, and a domain at no cost.

A variety of responsive, professionally designed templates are available and cover a number of industry-specific areas, including business, travel, art, photography, portfolios, and blogs. All templates are customizable to individual need and require absolutely no coding. Entrepreneurs can even create a free logo or emblem (in PNG format; SVG files are $12) using the company’s logo maker.

Users are given an additional layer of creative control with Ucraft’s Designer Tools, which help them customize design elements on the site — including typography, fields, buttons, and layout. Designer Tools are available for all plans, free and paid, and can be accessed through the user-friendly interface.

As with its landing pages, Ucraft’s multi-page sites are built to be SEO and social media friendly.

“We are strong SEO addicts, as we believe that the sites should not only look good, but also perform well on the web,” Lena said. “That’s why Ucraft is integrated with the most influential marketing and analytic tools out there: Intercom, Zendesk, Google Analytics, HotJar, Typeform, HelloBar, and Calendly — to name just a few.”

Facilitate Online Sales with a Powerful eCommerce Platform

Whether you’re just getting started as an entrepreneur or already have an established business, Ucraft’s advanced eCommerce solution makes managing an online store simpler than you’d think.

Secure international payments, 70-plus payment and shipping methods, and a 0% transaction fee contribute to positive end-user experiences that will increase customer loyalty. The platform also helps boost sales through integration with social media platforms and marketplaces like Facebook Store, eBay, and Amazon, among others. In addition, SEO tags can be placed on items to increase search engine visibility and help customers find what they need.

If users ever experience a problem, they’re backed by a helpful 24/7 live chat and support team.

“Customer feedback is our essential guide to making Ucraft better,” Lena added. “Based on these points, the team provides new updates every week: from implementing elements, features, and functionalities to creating new templates and publishing engaging blog posts.”

Between its website creator, eCommerce solution, and support team, Ucraft is providing customers everything they need in one package.

“Ucraft offers different solutions to cover the essentials of an effective online presence: From creating logos to setting up lead generation landing pages, all kinds of websites and online shops,” Lena said. “The idea of having all this in one place surely enhances our customer loyalty.”

Coming Soon: Website Building Services Meet Brick-and-Mortar Shops

When it comes to the future of Ucraft, there’s quite literally much more in store. That’s because the company has ambitious plans to open physical website creation shops worldwide.

“The innovative projects we’re currently working on — and are hyper excited about — are website shops that we’re planning to launch in major cities around the world — starting in Berlin.”

Yep, that’s right — Ucraft’s brick-and-mortar stores will enable customers to walk in, present their web design needs to a specialist, and ultimately walk out with a tailored website.

“It’s going to be something totally new and massive,” Lena said.

For her team, Lena said the endeavor means “sleepless nights” and “hours of work,” but for customers, she said, “great outcomes are guaranteed.”

Beyond stores, Ucraft will spend time promoting its new White Label Website Builder, a scalable solution aimed at those looking to start a website builder business. With White Label, users receive a complete website builder; all they need to do is create templates and add their branding materials to the ready-to-use platform. The product enables freelancers and agencies to make, host, and sell websites to clients; offer a website builder to clients; and stage and market their business with their own brand.

The product is yet another example of Ucraft’s never-ending development process.

“We constantly listen to our customers’ feedback and shift and upgrade as we go to stay in tune with the evolving world of the web,” Lena said.

Christine Preusler

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