TL; DR: Though its name references its hometown in Arizona, phoenixNAP is developing a global web hosting presence. The company has 13 datacenters around the world and continues to expand its footprint while offering a wide-ranging portfolio of services and solutions for its clients. As the IT market becomes more demanding and individualized, phoenixNAP can deploy original combinations of services, IaaS, and customized features that meet unique business goals. Along with that focus on personalization, phoenixNAP provides scalability and security that its clients can trust.
The geographical origin of web host phoenixNAP is in its name. But even as the company was preparing to open its first datacenter in Arizona in 2010, it had its sights set on building something bigger.
“When we opened our flagship datacenter, we had a mission to grow our network access point (NAP) services both domestically and globally,” said Martin Wielomski, phoenixNAP Director of Product.
The company had already recognized the worldwide need for dedicated servers, cloud, and infrastructure-as-a-service offerings that weren’t yet widely available. That motivated phoenixNAP to add more robust services and start developing its global network.
The company took a significant step toward achieving that dream when it opened its first international location in Amsterdam in 2012. The location in the Netherlands was designed for European customers — and those who needed access to the market — seeking dedicated servers, colocation, managed cloud, and disaster recovery services.
“Today, phoenixNAP is present in many locations in the U.S., Europe, Asia-Pacific, and, soon, Latin America,” Martin said. That includes six locations around the United States, six in Europe, one in Asia, and one in Australia.
The company has always taken a holistic approach to hosting, and it understood early on that an expanded footprint would accomplish more than just bringing in clients from different regions. It would allow companies to reach into those locations, as well.
Its datacenters back up and deploy environments across multiple countries, which, in turn, allows companies to compute and transfer storage across the world. Those companies can leverage more than one datacenter location, and also bundle services through phoenixNAP.
The benefits of these strategic locations are clear, but phoenixNAP also offers other impressive features for clients, including 2.35 Tbps datacenter connectivity, a 100% uptime guarantee, and always available support.
All of these decisions have helped phoenixNAP grow, too. Today, the company employs more than 450 people and partners with around 35 colocation carriers.
Maintaining a Market Advantage through Security and Scalability
The company has continued meeting client needs while staying at the foreground of innovation, especially as the IT landscape rapidly evolves.
Today, businesses demand a considerable amount of reliability from datacenters. They must deliver consistent uptime, security, network coverage, and robust service offerings.
Responding to that demand, phoenixNAP developed a portfolio of services that meet the unique goals of varied industries.
For one, phoenixNAP maintains a focus on providing the security that clients expect from the start. In 2017, the company launched its Data Security Cloud, an environment that combines software and hardware for cloud data protection.
Still, the company continues not only to seek out the latest security protections, but phoenixNAP is also working on its own protection products.
“We continue to improve the platform within our mission to build the world’s most secure cloud infrastructure solution,” Martin said.
Another reason companies turn to phoenixNAP is that they can’t scale to the degree that they need to keep pace with growth. But phoenixNAP allows clients to use its range of services and technologies to set up environments quickly. From there, they can scale these environments whenever necessary.
That helps many of phoenixNAP’s mid-market businesses clients that own infrastructure but can’t scale that hardware to meet their current — or future — needs.
And phoenixNAP addresses new user concerns through 24/7 professional support, developing new technologies, and, of course, expanding its datacenter network.
Developing Enterprise-Grade IAAS Plans for Corporate Clients
Many organizations are seeking complementary IT infrastructures that allow them to grow beyond their on-prem capabilities and meet release timelines and development lifecycles. In response, phoenixNAP provides SaaS services that fit a variety of needs, including colocation, cloud, hosting, and hybrid offerings.
“We aim to complement organizations’ existing in-house IT infrastructures and teams with cost-effective solutions,” Martin said.
Other businesses are looking to add infrastructure-as-a-service plans and turn to phoenixNAP for help implementing them. They can monitor their services using an often-updated control panel — the phoenixNAP Client Portal (PNCP).
“We can help them build an infrastructure that meets their performance, security, and availability goals,” Martin said.
For example, phoenixNAP developed an IaaS service for Sneaker Server, a company that caters to collectible sneakers market. The company wanted managed servers that it could efficiently deploy on-demand.
Sneaker Server got security, scalability, fast-provisioned server products, and a 100% uptime guarantee. Further, phoenixNap mentored the young company on its technical challenges, which helped it grow its reach.
“PhoenixNAP was able to deliver the desired solution by understanding Sneaker Server’s needs, and provisioning it each time in a matter of hours, offering unwavering support all the way through,” the company said in a case study.
Soon, phoenixNAP plans to roll out more services to help its IaaS clients, including new datacenter locations. The company is also working with Intel, Veeam, and VMware to deploy more modern software and hardware solutions.
“Recently, we launched the 2nd generation Intel Xeon scalable processors, which offer unprecedented performance for demanding workloads such as AI, ML, and HPC,” Martin said.
Colocation and Cloud Options Allow Companies to Tailor Hosting Plans
Since its founding in Arizona in 2010, phoenixNAP planned to develop a worldwide datacenter network and stay on the leading edge of advancements in technology. And one trend that phoenixNAP sees is an increasing demand for customized infrastructures and specialized services.
“As organizations are undergoing a digital transformation, their IT needs evolve — and often require very sophisticated hardware and software solutions,” Martin said.
In response to those requirements, phoenixNAP individualizes its approach to working with each business. It understands that, while one company may just need colocation services, another may require an entirely managed solution.
“We want to ensure we have technologies, locations, and staff in place to help them meet any business goals our clients may have.” — Martin Wielomski, the Director of Product at phoenixNAP
The features that draw clients to phoenixNAP’s colocation services include the company’s commitment to environmental sustainability. And phoenixNAP colocation is also appealing for its Computer Data Center Program (CDCP) status, a state regulation that exempts some datacenters from paying taxes on equipment. The company passes those savings onto its clients.
“We want to ensure we have technologies, locations, and staff in place to help them meet any business goals our clients may have,” Martin said.
That is why the phoenixNAP offers such a breadth of hosting options and services. It wants to provide companies of all sizes, and even those with the most ambitious goals, with the right infrastructure to fit their needs — without complicating its portfolio or driving up costs.
These services also provide many favorable paths for entrepreneurs; companies can grow, choose new solutions, or change their goals without needing to find a different service provider.