TL; DR: Lunarpages started nearly two decades ago to boost the reliability of its Founders’ high-traffic websites, and it quickly evolved into a leading provider of IT infrastructure and hosting solutions. Today, the company serves more than 150,000 clients worldwide — from large enterprises to small businesses — delivering turnkey hosting, domain, marketing, and managed services. Boasting large, state-of-the-art datacenters in California, Arizona, and Nevada, coupled with a dedication to serving up top-tier, personalized support, Lunarpages is helping its customers get their visions to market and grow businesses on the web.
It was 1999, and the internet was just starting to climb out of its infancy. Ron Riddle and Maximilian Anderson were both running high-traffic websites and were frustrated with the constant issues they were having with their hosting providers. Their sites were experiencing unacceptable downtime rates — a problem that can be detrimental to online businesses.
To combat the issue, the duo decided to build their own servers. The bandwidth this brought into Ron’s home allowed them to quickly begin hosting their own sites without the headaches that came with the less-than-stellar providers they had been using.
Not long after, Ron and Maximilian began hosting sites for their friends and colleagues and started to get very proficient at it. Their ingenuity ultimately resulted in Lunarpages.
“Ron thought that the general public could benefit from the more reliable environment they had created,” said Lunarpages CEO Chad Riddle. “They built the Lunarpages site using Microsoft FrontPage and offered free hosting to anyone who signed up.”
The site was a hit. After just three months and 20,000 registrations, they added a price tag to the service. Going from zero-cost hosting to a paid service caused half of their users to jump ship. However, Lunarpages was able to turn a profit with the 10,000 customers who remained.
Lunarpages quickly grew out of its humble beginnings and now serves more than 150,000 clients ranging from large, enterprise-level organizations to small businesses and startups. The host’s popularity is, in large part, the result of the turnkey IT solutions it offers modern businesses. Lunarpages provides shared, virtual, and dedicated server hosting, domain registry, web building and design, and comprehensive managed services all under one roof.
Delivering Turnkey Domain, Hosting, Website, and Marketing Solutions
Chad told us the financial crisis of 2008 affected most of the web hosting industry, and providers had to adapt. Many companies had to go back to the drawing board with their marketing to gain the interest of customers who were newly strapped for cash. To cut back on expenses, these companies moved away from physical products in their operations.
“It forced organizations to rethink their approach to the market,” Chad said. “From a technical perspective, the biggest shift is, by far, the introduction of the cloud. The efficiencies that both customers and providers have experienced by developing cloud platforms is staggering. Granted, it still takes some time to explain to people that the cloud is still just servers in our facilities.”
For businesses seeking to develop their online presence, Lunarpages offers a one-stop shop to solve all IT infrastructure and website needs. There’s no need to bounce around between multiple vendors. Lunarpages customers can purchase domains and build and host their web properties in one place.
The company offers five levels of shared hosting: Starter, Basic, Windows, Business Premium, and Business Advantage. The range in hosting provides a variety of options that allows customers to pick the package that best suits their individual needs.
The company’s entry-level package was built to help entrepreneurs and small businesses get their feet in the eCommerce door. The plan offers 50GB of bandwidth per month, 5GB of storage, unlimited sub and parked domains, an online control panel, and SEO/PPC services.
The more robust Business Advantage package gives users 400GB of bandwidth per month, 40GB of storage, SEO/PPC, and unlimited email. The package also includes FTP, MySQL databases, and add-on, sub, and parked domains, and it offers PHP, Ruby on Rails, Perl, and Python support. To ensure everything goes smoothly, all packages include setup and 24/7/365 support services.
Lunarpages also offers dedicated server options for Linux and Windows and colocation services based in Southern California. This gives businesses a cost-effective datacenter solution in a reliable, secure, and controlled environment.
In addition to reliable hosting services, Lunarpages provides a tool for site design. All hosting plans come with the option to employ Weebly’s site builder, an award-winning site-building platform that allows the easy creation of professional-grade sites.
A Customizable Approach to Managed Services Built for the Enterprise
Chad said Lunarpages has continually evolved its offerings over the years to ensure the company can deliver the effective IT solutions modern businesses need. This allows enterprises to focus on their businesses and leave the technology to Lunarpages.
“A customizable approach to managed services allows us to cater to those clients who want to maintain as little as possible for their infrastructure,” Chad said. “It also remains attractive to those who prefer to do it all themselves.”
The company’s managed hosting solutions put a seasoned team of IT professionals to work to orchestrate site operation. It’s a full-service approach that gives enterprises peace of mind that their applications won’t go offline.
“We have a strong brand that has been in the industry much longer than most,” Chad said. “Over the years, we have accumulated an expertise that is easy to identity to a trained eye. Luckily for us, most enterprise-level clients employ and rely heavily on developers and engineers with those same trained eyes. Our aim is to simply make sure we are seen by them.”
Under the company’s managed shared hosting plan, customers get website monitoring via SecureLive, backup insurance (Premium Restore), installation and upgrades of open-source apps (WordPress, Joomla, and Drupal). The plan also comes with email setup, assistance with web-editing software, and two hours each month of basic design, development, or administration time. Exclusive support via either live chat, phone, or email is available around the clock.
Operating With a Customer-First, Omnichannel Support Philosophy
While much has changed over the course of the two-decade history of Lunarpages, one thing remains the same. Since its inception, Lunarpages has been dedicated to providing personalized, top-tier support to all its customers. And, even though the company has grown tremendously, this commitment hasn’t changed.
“We truly understand the importance of each and every one of our customers, Chad said. “We understand the relationship, the trust they have placed in us, and our responsibilities to them.”
For Chad and his team, it’s all about ensuring the successful execution of their customers’ online ventures. And a blended approach to support allows Lunarpages to do just that.
The company’s customer-first philosophy delivers an omnichannel customer communication system that includes 24/7/365 support, easy-to-navigate self-help sections, a ticket system, and a company Wiki.
Lunarpages is also home to a vast community of users who help one another solve problems and answer questions through its forum. Here, Lunarpages customers can learn about the latest hosting news, industry trends, and eCommerce best practices, among other topics. When coupled with the company’s support team, site owners have everything they need to succeed. According to Chad, Lunarpages does not partner with its customers — the company serves them.
“I believe better service comes from an organization that understands that a customer is more reliant on them and deserves more attention than a ‘partner’ — who by definition shares the responsibility to create success.”
Up Next: Localizing Network Components to Boost Control and Scalability
Continuing its mission to provide reliable hosting solutions and effective, hands-on customer support, Lunarpages is forward-focused on evolving with new technologies and market demand.
“If we don’t follow trends and remain relevant to the current hot item, we run the risk of not being able to show off our real skill sets,” Chad said. “Internal improvements, efficiency, and staying at the cutting edge of new technologies are at the core of who we are as an organization.”
These updates to the company’s technology are built around providing the best solutions for its customers, allowing them more control over their assets and giving them the ability to grow.
Lunarpages’s new scalable cloud hosting package touts numerous benefits, including two cores of CPU, 50GB of SSD-enhanced storage, 2GB of RAM, 1,000GB of bandwidth, and multiple servers for failover. Some of the scaling features are 1GB RAM increments up to a total of 12GB, and CPU increases up to eight cores. All of this is available for either Linux or Windows systems.
Rising from humble origins to a successful web hosting provider that now serves more than 150,000 businesses worldwide, Lunarpages has made its mark on the IT scene. Its hosting, website, domain, and marketing services, and its dedication to its customers are why so many organizations are turning to the company to reliably power their digital assets.
“If I had to choose a single phrase for what an individual or an organization receives with the Lunarpages service, it would be peace of mind,” Chad said.