Infinitely Virtual Offers SMBs Enterprise-Level Cloud Hosting Without Added Costs or Complexity

TL; DR: In 2007, Infinitely Virtual saw potential in bringing VMware to hosting and became one of the industry’s first cloud hosting providers for SMBs. Modern businesses are quickly pivoting to virtual environments and need help designing storage, security, and hosting strategies. Infinitely Virtual offers cloud hosting, QuickBooks hosting, office virtualization, email hosting, and managed services to help businesses grow. It also partners with customers to custom build digital solutions that meet their needs.

The cloud hosting industry’s biggest players often oversimplify their offerings, but many small businesses have more specific needs. Those SMBs may be directed into the easiest products for providers to sell instead of the right fit for their operation.

Infinitely Virtual offers those businesses more choice with customized products at affordable price points. It aims to make complex cloud hosting solutions more accessible for entrepreneurs.

Infinitely Virtual began offering hosting in 2007 with a business model similar to most other hosting providers. However, what started as a straightforward solution quickly evolved into one of the first providers to implement VMware in building a cloud hosting infrastructure.

“We noticed that more and more companies were turning to VMware for their internal infrastructure. A lightbulb went off, and I thought about the viability of using VMware for hosting. I thought this would be the infrastructure of the future,” said Adam Stern, Founder and CEO of Infinitely Virtual.

By getting into the cloud hosting industry before its explosion, Infinitely Virtual has earned a reputation as an expert at building cloud presence for companies and customizing solutions to their needs. Many providers offer cloud hosting tiers that increase in speed, storage, and price. Infinitely Virtual focuses on solving client problems instead of those one-size-fits-all products.

Part of Infinitely Virtual’s ascendance is its innovative use of VMware software. The company was one of the first providers to use VMware in its hosting solution, which was quickly established as the future of cloud computing.

“In 2006, VMware didn’t have a process for hosting. I had to go through channels in the organization to determine who could issue me the ability to host with it,” Adam said. “For a time, we were so far ahead in terms of cloud hosting that there wasn’t even a name for it.”

Today, Infinitely Virtual offers a wide range of solutions, including cloud hosting, office virtualization, email hosting, managed services, and QuickBooks hosting. Whatever a company needs, Infinitely Virtual aims to create the infrastructure it needs to grow and scale.

As more companies move to cloud hosting, Infinitely Virtual stands out from other providers by listening to customer needs instead of telling companies how to run their businesses.

When companies innovate new products in the tech space, the sales process is different from the sales process for traditional products. Instead of explaining to potential customers how the product is better than that of the competition, the conversation has to start at the beginning, answering why the product should even exist.

“It was a hard sell at first because nobody had ever heard of what we were doing,” Adam said. “Telling companies that you’re going to host their servers on a virtual machine somewhere else threw a lot of potential customers for a loop.”

When Infinitely Virtual launched, not many businesses were actively looking for cloud hosting. Instead, Infinitely Virtual sought out customers to sell them on the opportunities cloud hosting could bring to their business.

More than a decade later, the tide has turned, and nearly every business is looking for someone to solve its digital infrastructure needs. Infinitely Virtual now has the experience, along with the technology, having been a pioneer in the industry.

“We started focusing on the benefits we could deliver, including clustering for everyone at no cost, backup for everyone at no cost, enhanced security for everyone at no cost,” Adam said. “And by late 2007, we were beginning to see some traction. Again, the industry didn’t exist. Cloud hosting — the word, the thought, the technology just wasn’t out there. So we were totally in a green field.”

It may have taken some convincing at first, but cloud hosting is here to stay. The benefits are clear for many SMBs and enterprise companies that need the flexibility that comes with not having to build, house, and secure physical servers.

Many hosting providers promote cloud hosting as a singular solution. However, every company has unique needs and often entirely different digital infrastructures. That’s why Infinitely Virtual focuses on providing enterprise-level cloud hosting for every type of business with every size budget.

“From the perspective of cloud computing, it matters how you deliver it. It’s not like just because you’re the cloud, you’re all the same. And that is hard to get through to customers sometimes,” Adam said. “Cloud hosting itself is like a swiss-army knife — it can do anything. You can deploy a website, or you can deploy an accounting application on a remote desktop system.”

Some cloud hosts may act as though customer support isn’t necessary with cloud hosting, but the technology and software are only as good as the knowledge behind them. Infinitely Virtual offers everything companies need to build the right solution, no matter their technical experience level. That starts with its Enterprise Virtualization Environment (E.V.E.), a proprietary infrastructure that Infinitely Virtual keeps updating to enhance speed and security.

E.V.E. allows the company to partner with businesses to execute long-term digital strategies and offer its hard-earned expertise in the cloud hosting industry at a price well below the industry standard.

The difference between having a customized strategy and using a pre-built solution can make a massive difference in cost, protection, and effectiveness. That is especially true for SMBs that don’t have a budget to build a large internal IT team.

Infinitely Virtual isn’t trying to provide a one-size-fits-all solution, so it takes the time to work with its customers to build infrastructures that can last companies decades instead of months.

Even though SMBs know they need a customized cloud hosting solution, many don’t think they have the time or budget to build a unique solution and strategy. Companies are having to pivot more than ever and remain agile to stay ahead of the competition.

With Infinitely Virtual, building the right solution doesn’t have to take up an entrepreneur’s valuable time. The time saved in the long run by anticipating the future can save companies hard-earned profits and keep data secure and ready for sustained growth.

“We can take a SaaS company — or a company that has installable products and wants to become a SaaS company — from where they are today to deploying an environment and managing and maintaining it and upgrading it over decades.”

Companies can leverage Infinitely Virtual’s wealth of cloud hosting experience to achieve their goals and scale for the future. The company has experience with even the most advanced and specialized infrastructure. It helps remove the stress from companies worrying about whether they’re getting the right fit from a more generic provider.