Writer: Jordan Sprogis
Editor: Lillian Castro
Reviewer: Cristian Lopez
Key Takeaways
- Web hosting has ruled the Data Processing & Hosting Services market for years, but data processing — fueled by big data, AI, and cloud demand — may take the lead by 2034.
- These findings only back the evolution that's happening in real time: Web hosting is moving from managing websites to becoming a core platform for the internet.
The Data Processing & Hosting Services market is on track to hit $300.3 billion by 2034, nearly tripling its $110.7 billion valuation in 2023, according to an S&S Insider report.
This is a revised forecast, down from an original 2023 report, which predicted the web hosting services market alone would hit $508 billion by 2032.
While traditional hosting still accounted for 53% of the market’s revenue in 2023, things have clearly shifted: Data processing services are currently the fastest-growing segment.
The industry-wide shift toward data-driven infrastructure is clear, with findings confirming that the growth is being driven by several factors:
- The rising demand for cloud computing
- The need for real-time analytics across nearly every industry
- Increased reliance on secure, scalable data storage
- And the rapid expansion of AI and SaaS platforms
The S&S report isn’t the only one reflecting these trends.
One report by Canalys found that cloud infrastructure services grew 20% year-over-year in 2024, while Liquid Web predicts traditional web hosting will grow at just 4% to 5% YOY.
A Synergy Research Group chief analyst, John Dinsdale, said this is mainly due to the launch of ChatGPT in late 2022: “GenAI has been responsible for at least half of the increase in cloud service revenues.”
These market dynamics, which we know are driven by AI adoption and cloud demand, are also largely what has been pulling hosts into new territory.
As a result, many hosts are already offering hybrid cloud, managed services, and PaaS tools; others are building infrastructure for edge workloads and dev environments.
These decisions point to the trend of value-added services, which are tools and platforms that give users the ability to scale and analyze data in real time.
At this pace, hosting could lose its majority hold on market revenue by 2034.
Another New Era for Hosts
For nearly as long as the market has existed, web hosting has ruled the majority of market revenue.
In the 1980s, companies owned their hardware, but by the ‘90s, the internet boom sparked the demand for web hosting services.
Shared hosting, VPS, and dedicated hosting became common offerings, and traditional data processing expanded to support the web applications that came along with it.
But with the rise of big data among enterprises, there’s going to be a greater need for things like cloud infrastructure, analytics, and edge computing.
Here’s a closer look at the S&S Insider report:
- Large enterprises remain the dominant user base, but SMEs are the fastest-growing group
- IT & Telecom leads by revenue, but Manufacturing is growing fastest
- North America holds the largest market share, but Asia-Pacific is the fastest-growing region
- Hyperscalers like AWS, Microsoft, Google, IBM, Oracle, and Alibaba, rule the landscape, with a nod to smaller web hosts like Hosting.com (formerly SiteGround) and HostGator
If these findings tell us anything, it’s that hosting has evolved beyond supporting dynamic websites — the hallmark of recent digital experience trends — to powering the next gen of the digital experience.
Over the next decade, the best growth opportunities will come from real-time analytics, AI-native app platforms, and more personalized offerings that help customers do more with their sites.
